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Hey everyone! Welcome to our first #SEERQandA session! Please use this thread below to ask any SEO-related questions to our team! We'll try and respond to your questions as they come. Let's go!
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Yvonne Miaoulis's profile photoMelissa Randall's profile photoAndrew Dunkle's profile photoMark Lavoritano's profile photo
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Great! I had some feedback about a recent SEO experience I had. A large part of my job is link building. I recently came across a product review from a competitor that they had posted on a 9/11 Conspiracy site. This seems very black hat, not to mention, inappropriate, since they were reviewing a car cover.
 
SEO Bloggers almost always say that Google will catch on to "gray hat" tactics like +Melissa Weidenborner mentioned, but I often wonder how true that is. Or, if it is true, I suspect that in many cases it will be in the distant future and you almost have to take advantage to remain competitive. Your thoughts?
 
I agree with Ryan. How long does it take for Google to catch on to link building tactics such as these? This is a pretty high ranking site that we compete regularly with.
 
What do you think about (relevant) blog commenting as a form of link building for DIY SEO?
 
Melissa, thanks for stopping by. I wouldn't say its black hat per se...as anyone can link to anything, but it definitely sounds a little shady - the first scent I look for is anchor text...if it is an anchor text link on an unrelated site, that is my first thought, right? Then if it is, I take the ranking page and drop it into open site explorer, and see what % of their backlinks are anchor text if its very high and there is very little branded anchor text I usually start thinking something is fishy. This is one of the best ways to find people's networks of links and that is VERY black hat...building networks just to get links - I talked about that a bit here: http://www.seomoz.org/blog/never-worry-about-an-algorithm-update-again-a-history

Got any other questions?
 
What strategies are you implementing/recommending to address Google's Search Plus Your World for businesses, primarily B2B?
 
My question is about SEO with big brands and get things done:
How do you deal with their bureaucratic way of thinking, especially when you have to deal at the same time with different departments (i.e.: marketing, customer care, sales) and you have a schedule to respect? How much autonomy you can obtain and - let's call it - do you have some sort of "director" role in these cases?
 
Excellent idea guys. My question is whether you feel Google+ will become a new hub for spam and attrack black hats who manipulate it in the same way they try to spam search results. Examples are buying +1's and making fake accounts. This type of thing is hurting Twitter but would be worse on Google+ as it would be more visual, destryoing people's walls and personal online identity. Do you see this as an issue and how can we fight it?
 
Do you have a preferred approach to understanding a client's competitive space on the SERPs? E.g., how much and what kind of data do you look for? What to look for first, saturation or sophistication (in terms of online marketing prowess) of competitors?
 
Do you have any thoughts on posting the same links/content across a variety of social media (Facebook, Twitter, Google Plus, etc?) Any successful strategies vs posting links at different times?
Ed Fry
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Two burning questions about SEO for online marketplaces where users are creating listings where users buy and sell products. So here goes:

1. When a listing expires (e.g. product runs out permanently) should you 301 or rel-canonical, and point the result to either the users profile or back to a category page (the one you want to rank) based on link juice, optimal user experience and appeasing Matt Cutts. :]

2. How do you try and rank for competitive terms if you're a marketplace and you'd really like to rank in one country where you have lots of users (e.g. the UK) without ranking in another country where you don't have as many users (for instance, you haven't got critical mass of sellers in the USA, and the USA is really several different markets - East Coast vs. West Coast if the product is really local). And no, we don't have the budget or resources for the multiple TLD's and hustling across every country :( Any advice?!?
 
What is your favorite strategy for replacing a deep page that ranks for a particular keyword with the home page?
 
+Melissa Weidenborner +Ryan Ireland Guys this is TOUGH - I tend to believe Google is going to take a very long time to figure this out. Some of the spam we see is so aggregious hat it will drive you insane. My recommendation is benchmark how aggressive your top 10 competitors are being with anchor text and then always be on the lower half of those ten, so in that way when google figures out how to get rid of this stuff, the most obvious players get hit first.
 
+Yvonne Miaoulis - Forum commenting, when non-spammy, is a decent way to build links, but more importantly, a good way to build your own brand. It's always better to get into the conversation, and get the link as a result of being helpful to someone else. Another way to look at forum linking is to determine if your competition is pursuing this strategy. If they are, you have every right to do it as well!

Let us know if you have any other questions!
 
Hey All,


I have a question about site architecture & ranking events for a Ticket/Event listings sales company.

There shall be certain repeating events will be assigned their own unique directory listing, such as www.abc.com/glastonbury, there is no problem so far.

However most events are random by nature, such as "Artist name in Venue name". We cannot easily reuse this page name to retain the link equity, so I believe the best technique would be to rank category level pages such as /rock-concerts, and from each broad category page, we would insert anchor text links under the nav bar to more defined genres of rock, such as "punk", "indie", "metal", etc. These could all be one page level removed from domain level.

We can then 301 redirect the expired event pages to their parent category or add a message saying page has expired and insert links to parent category pages/genres & also the artist/venue pages. The 2nd option would work well for retaining keyword diversity & link equity.

What are your thoughts?
Do you have any alternatives?
 
+Mike Essex So the BEAUTY of social media is that its more living and breathing than web sites. What I mean by that is that Google realy shouldn't devalue a site or page because it hasn't beem updated in 5 years right? But with social there are ongoing quality signals that show whether a profile has value or not. With circles they can see influencers so I would expect that just like pagerank for websites, there will be a pagerank for people and that different people's accounts linking in will have different values. Fight it by doing EXACTLY what +Melissa A. is doing here with us...create legitimate engagement.
 
+Yvonne Miaoulis In regards to blog commenting as a form of linkbuilding for DIY SEO, I believe blog commenting is helpful as long as it is relevant. Make sure that you are manually commenting on high quality blogs that are moderated and provides DoFollow links. Although blog commenting is helpful, it should not be your only form of link building.
 
Just a quick question Wil - What do you think is the state of the Affiliate Marketing industry this year with all the changes that Google is constantly implementing (Search plus your world, Panda, social signals, etc...). Any tips on how they can still be visible on organic search results? Thanks! :)
 
+Gianluca Fiorelli As you noted, big brands can be tricky. They have their internal processes, hierarchy, and politics. One thing that helps is that we definitely over-communicate, with weekly calls and lots of messages with updates, research, ideas, etc. so people from all of the different teams are aware of what's going on.

We typically try to have one main point of contact, or several people who can be on our calls and all of our messages. Yesterday, +Adam Melson made a great point about making our main point of contact look good. They work hard to push things through for us, so they're also responsible for the success of a project.

With very large companies, we've also found ways to schedule meetings with multiple departments so they're all aware of our focus. For example, we recently met with one company's social media/blogging department. They were given best practices for their efforts as they relate to SEO. It also gave us a chance to chat with them, let them see we're not the bad guys trying to change their strategies. For another company, we developed a document of general recommendations for their PR team, and gave them our contact information so they know who we are and that they can (should!) reach out when they have opportunities that can benefit SEO as well as PR.
 
+David Minchala Good question! Seeing what the real estate on the SERPs looks like is my first step - i.e. what kind of results are there? Commercial, wiki results, educational resources, are the Universal Results squeezing the results similar too far down the page to make it worth it. I generally like to see how many spots there are and where the spots in the SERPs that are actually reserved for pages like my clients' are before going any further. If I find there are actually places reserved for a page like my clients in an appetizing spot I start looking to the results that are similar to my clients for the "sophistication" of their backlink profile to that page or domain - do they have the links we can get or do they not. So to answer your question it's really a mix of both, but I look at them in that order.
 
+Ryan McLaughlin hope its okay if i chime in, SEER team:
Ryan, most important question to ask is why the search engine thinks this page deserves to rank for the keyword instead of the home page. Could be a content feature, could be that page's link profile. Could possibly even have something to do with the engagement users have when visiting the page from the SERPs using the keyword in question. Then think about if you switched things up, would be making users happier? Will they convert more often (assuming you have a conversion goal)? The end should not be "rank home page for most keywords" - it should be "drive users to most useful/conversion-friendly page." You might find that by, for example, adding a form to that deep page that's already ranking you'll see better ROI. Hope this helps.
 
+Wil Reynolds thanks Wil. I agree that's really the only way of doing it. Google have probably learnt a ton of ideas from when they had real time search with Twitter, as that type of spamming and high follower users with low engagement has always been an issue there.

Spammers will come, and Google+ is inevitably their next destination, but fingers crossed they can beat it by following your point about influencers, and quality content. After all they say you should judge people by the company they keep ;) I wonder if we'll soon start seeing algorithm updates for Google+ being as big an announcement as a Google change.
 
Do you guys have any advice for developing an effective SEO culture in a small business? We have a team of 8 and I'm looking for ways to get everyone involved in the process so important SEO related decisions are understood by everyone. Thanks!
 
+Yvonne Miaoulis I agree with what +Jessica Hill said. If not, I should have to be considered the king of spammer in the +SEOmoz blog :D.
Seriously, she is right. Acting that way, giving value to the discussion in the forums, you improve the perception of your brand and, extremely important, you create connections which will lead to you social media improvement, outreach opportunities, increased perceived authority and relevance in your targeted market.
 
+Conor Mulcahy Are you going to have a dedicated page for each artist and each venue? It seems that a venue page or artist page could remain the same and retain links. (disclaimer: I am not a member of SEER)
 
+David Minchala Hey David, thanks. Yeah the page is an obscure one with specific info but no conversion value. The home page is more relevant to the kinds of users that find the page, but the deep page is hyper targeted (in the eyes of Google) to the specific keyword. I'm performing some internal linking with relevant anchor text now to try and flow more value back to the home page.
 
+Ed Fry thanks for coming out and supporting us... You are asking the tough questions. So here is my take... I am a bigger fan of 301's than anything just because they are tried and true. +Rand Fishkin has done more research than I have on how they pass juice. The one thing I wonder about is how does 301'ing vs canonicaling impact social signals for a product (I know that 301's don't pass vote value) but lets say that as Google starts using google +1's to value pages, then I bet you a canonical is better because you keep the social voting juice and push the link juice as well. I think as long as the 301 is on topic our buddy Matt Cutts would be OK with it. That is a great question, cc: +Mike Essex +Dana Lookadoo
 
+Dan Shure Dedicated pages for: Artist, Venue & User profile. The idea behind the company is to build a community around Events, so we need to have a page for each event. But, we can direct links to these pages from the Artist page, Venue page & maybe the Profile page (if they purchased tickets to an event)
 
Thanks +Rachael Gerson ... you confirmed my ideas, as it is my intention to schedule meetings with the different dpts I need to engage in the SEO/Inbound campaign, create a common language and fixating common objectives.
 
thanks +Abbott Shea, assuming this process starts with a set of kwds and the SERP analysis starts from most competitive down to less competitive targets, yes?
 
+Gianluca Fiorelli No problem! Could go on about this for another hour. Knowing that we're all working toward the same goal works wonders.
 
Hi all,
What's your process for a technical site audit? What are the top 10 errors you look for, how do you find them, and what tools do you use? I come from a link building and copywriting background, so trouble shooting site indexation issues is a bit foreign to me. Thanks!
 
+Dana Lookadoo For Google's Search Plus Your World (SPYW) strategies, to be honest, we're still hashing these out for clients! This is an integration of social & SEO and we've been focused solely on SEO to this point.

To try and dive in a little, I think it will depend on your industry and if your clients engage. In general, the first step will be to get them to add you to their circles - that could be providing great tips on G+, incentivizing an add, etc. Once you get them in, one easy step to stand out in the results will be to make sure you're associating content you write on your site with your G+ profile page.

Hope this helps a little!
 
+Conor Mulcahy Great, so the idea is, drill down as far as you can categorically to the deepest level where pages can remain constant - like artist and venue - and those are the pages you need to drive links to, from an SEO standpoint... as new events get added to the artist page for example, they flow in from the top, almost like a blog... then you can click to go over to the individual event page (which you can arrive at from multiple places) but the page you want to drive people to is the main artist/event page. Anyone else have contrary thoughts?
 
+Mike Essex +Wil Reynolds Surely Google+ can be spammed, but, as in any other social media, it is quite difficult it can really overcome all the social environment as it could do in the link graph. The reason are the profiles, and spams one are 99% of the cases easy to detect, block and ban. This can be even more simple for Google here, as the profiles are Google ones, and it should be easier for the Search Quality team to follow the traces of the spammer.
 
+Jason Acidre Hey Buddy, how are you? I talked about this about a year ago (wondering what +Shawn Collins thinks) - but Google is leaning more and more to things that favor people who look and act like big brands. So my advice for affiliates will be...look more like a brand - so for instance big brands didn't get hit by panda b/c they don't usually create a bunch of garbage pages on their sites. You know? Google+ is going to impact things, so if that is the case who gets a lot of people to add them to circles? Brands do, thought leaders do. Then go look at their sites, how many have like 4-5 ads above the fold? Not many. Look at what +Danny Sullivan had to say about Google's change to sites with too many ads above the folds and the impact on rankings https://plus.google.com/113217924531763968801/posts/JtmdYQSVMm2
 
+Ryan McLaughlin careful you don't manipulate things in such a way that you actually hurt your chances to attract visitors from the keyword in question. Also put a critical eye on how your defining relevance and how you've determined the home page does this better. I'll just re-iterate that user experience and conversion need to be top of mind here. The Search Engines and your visitors might be providing valuable feedback on how your content strategy or even site architecture could be updated/modified to really capitalize on the visibility you already have and could potentially build on.
 
+Cleo Kirkland

Honestly, go to webmaster tools, and go through the menu top to bottom one by one!! But a list for me would be...

crawl the site with screaming frog seo spider, great audit tool

1. homepage redirect issues (www non-www etc)
2. duplicate content
3. pages that shouldn't be in the index
4. crawl errors - 404s etc
5. page depth (nothing below 3-4 ideally)
6. robots.txt and xml sitemap present and correct
7. browse as googlebot with javascript and css off - see if all menus work, text etc

That's what I thought of in 60 seconds :-)
 
Is there a tool that tracks how rapidly, or not, SE's index your pages? My site has 1.03M pages and only 26% have been indexed. Any ideas how to speed it up?
 
I'm thinking about purchasing a paid membership for the Ontolo link-building tools. Do you guys have any experience with them? If so, I'd really love a review!
 
+Cleo Kirkland We have some basic starting processes, but every site ends up being different, so part of the plan needs to be flexibility. We may start an audit only to find there's an issue with this particular site that we haven't seen in hundreds of sites previously.

Some basic things to look for:
* Is the site content spiderable to the search engines? Try spider simulators like http://www.webconfs.com/search-engine-spider-simulator.php.
* Is the navigation spiderable? The Web Developer Toolbar (https://addons.mozilla.org/en-US/firefox/addon/web-developer/) is an absolute favorite. Get it for Firefox and Chrome, b/c Chrome is missing the ability to disable JavaScript. Do basic things like checking out Google's text-only cache of a page.
* Do you have redirect issues on the site? We had a client previously on a platform that 302 redirected every single link on the site to another URL. Since 302 redirects tell the search engines the redirects were temporary, the actual pages weren't being picked up. The platform couldn't be edited. If the site was/is redesigned, make sure there's a redirect strategy in place. My favorite redirect checker is http://gsitecrawler.com/tools/Server-Status.aspx.
* Using the same tool, check to make sure that either http://domain.com 301 redirects to http://www.domain.com, or vice versa.
* Make sure 404 pages actually return a 404 server status.
* Go through Google Webmaster Tools. Find the errors, figure out how to resolve.
* Review the robots.txt. Are pages being blocked that shouldn't be? This can be a huge issue!
* Are there duplicate pages/domains/subdomains? Would a multi-faceted navigation make more sense for the site?
* Do they have basic things like HTML & XML sitemaps?
* Check for pagination issues, mistakes with canonical tags, etc.

Pausing my response here b/c just got a note that you were already answered... :)
 
+Ethan Lyon +David Minchala Ethan - All competitors rank with home page. My perceived value is that if I can get the home page to rank, our position will improve because the home page has a great link profile, while the deep page has no external linking domains.

Ethan and David - First of all, thanks for the help. The keyword is such that the searchers are looking for companies that provide the product. All other competitors rank with home page. I think the deep page is hurting the position (no link profile) and conversion rate (doesn't provide company info like the home page).
 
+Abbott Shea hmm... good point, competitive means different things to different folks! Competitive, for me, tends to be subjective and fluid based on client's current state of affairs, search volume (adWords + SEMRush), SEOMoz difficulty score and potetnially additional factors.
 
Hi I'm working on something simular to the .edu linkbuilding suggestions from the affiliate summit. Wil Reynolds Keynote at Affiliate Summit East 2011 My biggest challenge is that I've never created a scholarship before. Did you guys hire someone who specialized in writing a scholarship, or did you use an online resource?
Serchen
 
I'm still up in the air about H tags. Is too many H1's a bad thing? How important are H2's and 3's etc.
Ed Fry
 
Brilliant +Wil Reynolds I owes you one :]

One other question, kinda in tune with last weeks Whiteboard Friday, but you know when you have category pages which you really want to rank because it'll change the world, you'll have a huge bonus and everyone you know will be delighted... but a list of links doesn't always make the most linkbaity content. Any suggestions or examples for category page that totally rock for getting linkbait and help users?
 
+Rachael Gerson Just discovered yesterday that Chrome can disable JS but then plugins don't work, so defeats the purpose :-(
 
Since I have a little time, I'm gonna revisit the question from +Freedom Mortgage that +Rachael Gerson answered. We are struggling with this ourselves...its a very difficult thing to answer. I think Google+ for me is starting to take more and more of a role b/c it will impact serps. If I connect with people on Facebook well, it does nothing for SEER, Twitter would be my second most valuable, but again if I kill it on twitter that doesn't and will not likely translate (in the near term) to DIRECT ranking improvements (Google and twitter parted ways a while back). But we are big fans at looking at how to use your twitter following to build links +Ethan Lyon did a great job of that here: http://www.seerinteractive.com/blog/using-twitter-and-backlinks-to-build-links (follow him) - So that is why I am betting a bit more heavily on Google plus. It might change by demographic, but for us that is the mix I am thinking for now. Wonder what +Adam Melson thinks? cc +Conor Mulcahy +Ed Fry +Dan Shure +Dana Lookadoo I think this applies to all of you as well since you had questions about G+
 
Lurking over here in the corner, enjoying the discussion! Thanks for sharing, everyone!
 
Is there value in adding social assets (Facebook, Twitter, YouTube, ect..) to a sitemap?
 
Thanks +Chuck Hall! Feel free to shoot out a question as you read! Got almost 15 minutes left till we're done!
 
+Serchen Interactive IMHO H1 tags are important, not individually, but how they relate to one another and the informational structure as a whole. They are supposed to help show the hierarchy of a page. Thus the intention of them was to have only one H1, but you can have multiples of the others. Think about how the whole page is structured and how your information fits within it.
 
Hey +Serchen Interactive Thanks for asking this. From what I understand the approach has always been do whats natural for the page, right? So 1 or 2 is cool, 3 is probably ok, but in the same way that a newspaper would only have 1 BIG headline on the front page, it seems somewhat un natural for a page to have 3-4 major headers. Does that help?
 
+bryant jaquez We came up with the idea of the scholarship and the questions for the essay ourselves. We took the perspective of a high school senior/college freshman to figure out what questions might be most important to them. A good place to start might be Yahoo Answers - http://answers.yahoo.com. Lots of people asking questions in there.
 
+Rich Mallon-Day try scrape box! but please be sure to read what it is before using it ;). If not then I would think about throwing some links on to the deeper pages.
 
+Serchen Interactive +Wil Reynolds +Dan Shure Also wanted to share this post from +Bill Slawski that does a great job of explaining HTML heading elements - http://www.seobythesea.com/2012/01/heading-elements-and-the-folly-of-seo-expert-ranking-lists/. I think this excerpt is very helpful: "When you use a top level heading, or an <h1>, you’re setting up a semantic relationship between that heading and the remainder of the content on a page, describing what it is about. If you then use a second <h1> on the same page, you’re creating some potential confusion, because someone, or a search engine might see that as the ending of the semantic relationship between the content after the first <h1> and the start of this new <h1>."
 
Wouldn't it be nice if Google added a refresh icon at the bottom of these group discussions, so it only reloads the comments since your last refresh :)
//I know it can be done via the notification icon in the top right, but this could be better
 
Any idea how the Google follow-bot identifies me on my site? Wherever I go it follows within a few micro-seconds.
 
+Ed Fry in a preso at a local Meetup, +Tom Critchlow touched on this. Brought up a great example where an eComm site made the category elements on the category fall to bottom of the screen on mouse over (http://www.slideshare.net/tomcritchlow/ecommerce-inspiration - slide 11.) Example page dead now :-( But the idea is the same - create a unique, novel, and/or engaging experience on the category pages to attract links. Thought that was a great idea.
 
+Mark Lavoritano yes that is indeed a good post. I want to combine this to how Google reads links on the page too.

H1 = ranking factor (this can be whole another discussion as some say no some say yes)
Links = ranking factor

If there are two links pointing to the same URL, Google reads the first one!

If there are two H1 - does Google read the first one or does it get confused? Something to think about here or maybe Google reads the first one :).
 
Thanks +Ethan Lyon, the keyword is first in the title tag for the home page. It is the focus of the content on the home page. The deep page has an advantage (I think) because it has the keyword in the url (/key-word). At what point do I consider a 301?
 
+John Rowa Hey buddy, thanks! So I am NOT bullish on video, I talked about it here: http://www.zdnet.com/blog/seo/are-you-placing-too-big-of-a-bet-on-social-medias-direct-impact-on-seo-rankings/3874 +Stephen Chapman will fix some of teh images - but I was basically talking about how my youtube channel has 190k views (http://www.youtube.com/user/wilreynolds/featured) , yet it doesn't help us one bit rank well, while other people just build anchor text left and right. Its BS. So I think we are a LONG way to go before video impacts SERP. Thoughts guys?
 
+David Minchala I got ya. I think working from your most important/competitive KWs and working your way down is a good practice. The important thing is not to skip over a KW just because it has smaller volume than some of your more competitive KWs.

For this reason I think it's also a good practice to check your GA data, if you have any, to see if there are any KWs that have a high propensity to convert although they might not have a ton of volume. You'll find that a lot of times these are KWs that might only get ~50 searches a month, but more conversions than average. So there is a good chance that your competitors might pass over it since it's low volume and owning the top spot shouldn't be too difficult and could pass you an extra lead or two a month.

If you don't have GA data then I think looking at relevant queries (KWs) and starting with the highest volume isn't a bad practice at all. But be sure to pay attention to the SERPs, you don't want to optimize for a query that gets a ton of volume is somewhat relevant, but people using it are just looking for information and not a product or a service even if there is a bit of opportunity.
 
Huge thank you to everyone for participating in our first #SEERQandA chat! Time's up for questions, but follow us at http://twitter.com/seerinteractive and on our G+ page here to find out when our next SEO chat will be! Have a great day everyone!
 
Just want to ask a question about this experience that I am having this past few weeks. My client URL is domainname.uk.com, optimizing it for a mortgage related keyword. I made an effort to improve everything in terms of onpage and offpage - The DA-PA(domain auth and page auth via +SEOmoz) score went up as high as +20 on my 2+ months, but the problem is SERPS ranking continues to fall deep, from 13 to 22. I worked on improving the website but after all the hard work, It falls. Now the question is, are we suffering because we are sub-hosted with www.uk.com? none of our competitors is using this sub domain. Many of them are in a .co.uk or .com which are official ccTLD's in the web. How do I get off this slump? Should we 301 it on dedicated ccTLD? or just stick with the .uk.com sub-hosted site?
 
+Wil Reynolds About video... I think it would impact if you'd published it in the SEER blog first and giving the opportunity to share it and embed it. Just watch the WBF links metrics or the same +Koozai one with their videos (cc: +Mike Essex ).
The YouTube channel is surely more interesting for branding and for populating and dominating the Youtube ecosystem, more than Search in general IMO.
 
+Ethan Lyon Yes sir you are haha, it's a confusing case. To answer your question - some do, most don't.
 
+Ethan Lyon Thanks Ethan. I'm not done trying different methods like the one you just suggested. Just trying to gauge at what point a 301 makes sense. Thanks for your attention.
 
+Wil Reynolds I think it totally makes sense to act like a brand. I've always been sparse on display ads (contextual text works far better) and focused on generated unique, quality content regularly. The thing about getting added to circles on Google+ frustrates me, though. I spent a lot of time building up my G+ activity on my plain Gmail address, which I don't use often, because they had a big delay in rolling it out to Google Apps customers. So now I am re-building on this account, and neglecting the original one. But that's a whole different conversation.
 
Thanks for putting this on +SEER Interactive Very helpful and a great way to pool the community's vast knowledge on SEM. I hope you do more of these in the future :)
 
This is great! I love G+. Thanks SEER for hosting this!
 
+John Rowa +Wil Reynolds +Gianluca Fiorelli To add to the debate on video SEO, we haven't found it help rankings directly, but it can be a great driver of traffic and attract natural links and tweets for your site. So I wouldn't write it off entirely.

The real tricky part is where to place it (you can rule out MegaUploads). We tend to go for YouTube on day 1 and then our blog on day 2 and haven't seen a penalty, Google often lists them both times as independent results which is weird - although possible as we use Wistia for the video when it appears on +Koozai. As YouTube is cited in the Koozai video it makes it pass.

Video can also be a great way to generate fresh content, so although we blog a lot we do a video once a week as a pallet clenser. People have read blog posts all week so it's something different. It attracts people in a different way, which helps raise awareness of the brand and works as a long term SEO strategy.

It's quite nice for branding in another way too. Search for "Koozai" and 9 times out of 10 our videos will show. So it helps us control page one for our brand a little better, and shows people we're active in a few niches - It's out outtakes video that appears so it also paints the image of us as a fun agency, which is nice in amongst all the "corporate" profiles that rank in the other positions. On face value that doesn't help SEO, but it does if people watch a video and then pass it around.

It can also slot in to the organic results. When Google+ launched we hit the first page of results with our video because it was made hours after the announcement. So a mixture of speed, and covering a topic in a different medium helped. Plus the more views it got the more likely Google was to show it, so it was a nice cycle.

We use videos as well as a PR strategy. Such as this one we did for Search Engine Watch http://searchenginewatch.com/article/2137298/Search-Industry-Call-to-Arms-SOPA-Keyword-Not-Provided-and-Lying-SEOs and SEOmoz http://www.seomoz.org/blog/whiteboard-takeover-branded-seo-for-page-1-domination. These videos stood out amongst the text updates and got us strong links back and tweets that we may not have gotten with static blog posts.

Video works when it's something your readers / the media / customers want and search engines want to show. But most of all it has to deliver value to those audiences. Like with content, make great content it helps SEO. Make great video and it does the same.
 
I applaud you guys for doing this, but I missed the entire thing and to actually go through and read the questions/answer is outrageously difficult to keep track of. I understand from previous tweets that you guys want to establish yourself more on G+, where 140 chars don't cut it, but for a Q/A i'd take something like formspring.me. Or do something like the guys at 37signals where they do a live broadcast/ustream kinda thing.
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