Profile

Cover photo
Judy Gombita
Works at (Social) public relations and communication management strategist (solopreneur)
Attended University of Toronto
Lives in Toronto, ON, Canada
6,204 followers|535,628 views
AboutPostsPhotosVideos+1's

Stream

Judy Gombita

Shared publicly  - 
1
Add a comment...

Judy Gombita

Shared publicly  - 
 
I wonder how many will be predicting "big things" for #influencermarketing  in 2017.....?
Confused about how the FTC's disclosure guidelines affect affiliate marketers and merchants? Columnist Rae Hoffman gives you a rundown of what the rules mean for you.
1
Add a comment...

Judy Gombita

Shared publicly  - 
 
I get this all of the time, too. But not just social media, also for public relations (by which they almost always mean media relations).....
My services are worth a more than a latte. (Photo courtesy of Pexels) I think it's safe to say that – for businesses – social media has rocketed from being an option to a priority. This is true whether you're blissfully employed, starting your own company or running a corporation. So why is [...]
2
Judy Gombita's profile photoKrinny J's profile photo
3 comments
 
Yes, Judy, I'm well aware of the premise of the article. In addition to that attitude, companies shy away from hiring us, even for the price of a cup of coffee, because they think it's easy to develop a social media strategy and implement it successfully, and they don't really take it seriously.
Add a comment...

Judy Gombita

Shared publicly  - 
 
+bazillion 
Social media… At this point in time, you would think – you would hope – that brands understood what it is, the importance, how to use it, and how not to use it. But unfortunately, that’s still not the case. ...
1
Add a comment...

Judy Gombita

Shared publicly  - 
 
Have you ever cried at work?

Video from +The Atlantic 
Women cry at work more than men do: 41 percent of women admit to crying at work, but only 9 percent of men do the same. In this short video, Atlantic staff writer Olga Khazan explores firsthand accounts of workplace weeping and explains the research and reasons behind why women cry more at work. Read more
1
Add a comment...

Judy Gombita

Shared publicly  - 
 
Not just corporate America!
Think tanks are seen as independent, but their scholars often push donors’ agendas, amplifying a culture of corporate influence in Washington.
1
Add a comment...

Judy Gombita

Shared publicly  - 
 
On +PR Conversations this week, +Heather Yaxley had a different take on the "Kevin Roberts affair" from the conventional wisdom. She published and a few hours later his resignation from Saatchi and Saatchi was announced. Talk about influence!
1
1
Add a comment...
Have her in circles
6,204 people
Nixon Mbondo's profile photo
Jac Wright's profile photo
Devin Wren's profile photo
Nicholas Kormanik's profile photo
Aldrich Culbert's profile photo
Abdul Gafar Maniyar's profile photo
Kevin von Duuglas-Ittu's profile photo
marek motor's profile photo
George Woodard's profile photo

Judy Gombita

Shared publicly  - 
 
Rather ironic that Julie Beck of +The Atlantic writes an article about email cliches with a huge sweeping generalization about "#PR people" at the front end. Seriously, she seems to confuse marcom agency "PR" (of media relations and promotions) with organizational public relations.

"A PR person’s job, really, is just to send people information about whatever they’re promoting. But there’s unfortunately another expectation—whether it’s explicit or implicit, I don’t know, not having worked at a PR firm—which is to perform friendliness and personalize the emails...."
Overused phrases—“I hope you’re well,” “Best,” etc.—are more valuable than they seem.
1
Add a comment...

Judy Gombita

Shared publicly  - 
 
A debate on +PR Conversations between +Heather Yaxley and +Kevin Ruck is proving (quite quickly) to be not only a "read" but a comment hit! #behaviouralscience not just (external) #PR  but #internalcomms   #strategy   #tactics  -- so much debated to be digested! Get you over and have your own read.....
I often have email conversations with my PR Academy colleague, Kevin Ruck PhD. about public relations and communications. We have a shared interest in psychology (both being qualified at degree lev…
1
1
Add a comment...

Judy Gombita

Shared publicly  - 
 
Nothing specifically about G+.....
The highlights and lowlights from a year of the weirdest corporate structure ever invented.
1
Add a comment...

Judy Gombita

Shared publicly  - 
 
Someone asked, recently, "Does anyone still use G+?" I do, although not as much as I once did. Still, +PR Conversations posts all get shared on this platform (as well as Twitter, LinkedIn and Facebook). Plus I also like to make use of it to share (and sort-of digitally "store") articles that I enjoyed but don't really fit into the MO of my other social media accounts "curation" or sharing goals.

For those still hanging out on G+, I hope you enjoy these secrets.
Cilla Snowball, group chief executive of AMV BBDO and chairman of the Women’s Business Council, shares the secrets of her success including packing trainers in her bag, a can-do attitude and embracing motherhood. What do you do? I’m responsible for the AMV Group. We have three companies, the ad agency AMV BBDO, the direct marketing and digital agency Proximity and the content agency Redwood. We’re all based at Bankside in Southwark. That’s 800 p...
1
Judy Gombita's profile photoVizwerxGroup's profile photo
3 comments
 
I use the old version; but, can't use the old version on my mobile devices without a hack. It's the mobile device changes that really cripple my ability to interact with others. I'm dreading the day that they cut off access to the old version on the computer also.
Add a comment...

Judy Gombita

Shared publicly  - 
 
This published in +The Atlantic (way) back in May. h/t +Davina K. Brewer for a recent share of it.
Is Facebook 'vanity' or 'pride'?
1
Davina K. Brewer's profile photo
 
thx. really thought this a good breakdown of different networks, and each having their own, diff vibe.
Add a comment...
People
Have her in circles
6,204 people
Nixon Mbondo's profile photo
Jac Wright's profile photo
Devin Wren's profile photo
Nicholas Kormanik's profile photo
Aldrich Culbert's profile photo
Abdul Gafar Maniyar's profile photo
Kevin von Duuglas-Ittu's profile photo
marek motor's profile photo
George Woodard's profile photo
Education
  • University of Toronto
    Honours Bachelor of Arts, Double Specialist, English and History
  • Ryerson University
    Certificate in Magazine Journalism
Basic Information
Gender
Female
Story
Tagline
Social PR for Business: Relating the Inside Out™ (March 12, 2013)
Introduction
Newest news (May 2013): I've joined the international editorial advisory board for (McMaster University's) Journal of Professional Communication (JPC).

I've been nicknamed the Maven-Connector. Social media (and a social business) are excellent in this regard--information and connections. I also take pride in being an independent thinker and try to avoid "filter bubbles" and "confirmation bias." I wrote my definition of "social public relations" it in March 2013.

Currently I'm doing the majority of my networking and information sourcing via our international, collaborative blog PR Conversations (around since April 2007), Canadian Women in Communications, LinkedIn, Twitter and Google+.

I am also a regular participant in Twitter chats, particularly those with a business focus.

Amongst my many "passions" (or interests) are film, theatre, opera, classical and various modern music. books, fine food and wine. Plus having conversations with people in a multitude of disciplines and from different places from around the globe.

Speaking of which, one of my greatest delights is to travel to places around the world, see the sights/sites, talk to the people and experience their unique culture. But I'm always happy (and ready) to come home to Toronto. A few of its key features highlighted above. (Water skyline view from the ferry dock on Ward's Island; other photos taken at Ontario Place.)
Bragging rights
My Making Honest B2B Endorsements through Social PR, Part II is the all-time most-read article on CommPRObiz! (By far. Or thousands.) http://ow.ly/l9fNj (Earlier) My two-part guest post on CommPRObiz, the Digital PR Cafe, Teasing out the potential of Twitter chats Part I http://bit.ly/pxdQWU and Part II - http://bit.ly/q4PePX
Work
Occupation
(Social) public relations and communication management strategist (solopreneur)
Employment
  • (Social) public relations and communication management strategist (solopreneur)
    Senior-level /hybrid public relations, communication management and social media specialistmmunication management specialist, present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Toronto, ON, Canada
Judy Gombita's +1's are the things they like, agree with, or want to recommend.
Seth's Blog: Just because you're right...
sethgodin.typepad.com

You may be right, but that doesn't mean that people will care. Or pay attention. Or take action. Just because you're right, doesn't mean the

The New CCO - Edelman
www.edelman.com

We hosted a lunch yesterday for the Arthur W. Page Society to launch the newest piece of intellectual property from Page, “The New CCO."

Emma Donoghue shares secrets to her success, including why being (profes...
www.theglobeandmail.com

Back in 2010, Emma Donoghue became the toast of the literary world with her gripping, horrifying and wildly original novel Room

How to use opinion surveys in public relations
www.prconversations.com

Global discussion of PR from local perspectives

PRSA Newsroom | Richard Edelman Honored With 2015 David Ferguson Award
media.prsa.org

PRSA Newsroom official site for press releases, photos, video, audio, pr contact information, presskits and more.

Toronto Star
www.thestar.com

On the end of a dark era in Canadian politics — and the promise of something better.

A critical look at Yo Sushi’s wacky new website » ClickZ UK
www.clickz.com

Yo Sushi (I refuse to use the exclamation mark) has released a new website, which is interesting to say the least. While ecommerce sites hav

65 lessons learned in business - Virgin.com
www.virgin.com

Alana George submitted a #ChallengeRichard request asking me to tweet 65 lessons learned in maintaining and/or starting a business. This is

Experience: The Blog: Burn It Down, Start From Scratch And Build a Socia...
www.experiencetheblog.com

There are times you simply need to destroy what exists in order to replace it with something better. Such is the case for social media. The

Closing the gender gap: How we can prepare our daughters for the negotia...
www.theglobeandmail.com

Taught to play nice as girls, women often end up being reluctant to seek better salaries, and the repercussions have lasting consequences. I

Study: Journalists Increasingly Rely on Social for News
www.socialmediatoday.com

A recent survey by Oglivy PR revealed social media’s role in the increasingly dynamic landscape of modern media communications. The study, w

Toronto Star
www.thestar.com

To mark this year’s remembrance of the French Revolution, a historian offers the real stories behind the myths.

PR Moment | There needs to be less insecure navel gazing in PR and more ...
www.prmoment.com

Was ever an industry more prone to self-doubt and navel gazing than PR? I for one am sick of the introspective insecurity that lies behind s

Toronto Star
www.thestar.com

Join the Saucy Lady and magazine director Rodrigo Pineros on a six-country empanada crawl across Greater Toronto.

Scott Monty: Announcement: Embracing the Entrepreneurial Life
www.scottmonty.com

Launching Scott Monty Strategies - a consultancy for brands and agencies looking for experience and counsel in corporate digital communicati