Profile

Cover photo
Judy Gombita
Works at (Social) public relations and communication management strategist (solopreneur)
Attended University of Toronto
Lives in Toronto, ON, Canada
5,047 followers|487,627 views
AboutPostsPhotosVideos+1's

Stream

Judy Gombita

Shared publicly  - 
 
I must say, the quality of +Harvard Business Review remains consistently high (unlike other publications--mainly online ones--like Forbes for example). This one is about HR.
How Juniper Networks tests and integrates the most valuable new approaches
2
1
Miller Finch's profile photo
Add a comment...

Judy Gombita

Best Practices  - 
 
Possibly of interest; a number of UK practitioners on building online communities. (Published in +PRmoment Mag )
“The reality is that most digital communities fail”, says Russell Graham, head of digital at Lansons, but there are ways and means of making sure you create communities that flourish. We discuss how to engage consumers online and offer tips for building successful online networks: PR Moment - Home of Public Relations
1
Magda Alexandra Torres's profile photo
 
Thanks for sharing, Judy! ;) 
Add a comment...

Judy Gombita

Shared publicly  - 
 
Testing....
There is a recent tendency to divide public relations practitioners around their engagement with social media or digital communications - creating different tribes. I think this is fallacious - her...
2
Scott Guthrie (sabguthrie)'s profile photoHeather Yaxley's profile photoJudy Gombita's profile photo
6 comments
 
+Scott Guthrie to me the PESO model primarily speaks to those with a "marketing" inclination looking to online content to replace "traditional" media relations--which for some reason has been labelled as "pure PR." And of course that's media (whether traditional or social) relations primarily related to "publicity" or "marketing PR".... Meh.
Add a comment...

Judy Gombita

Shared publicly  - 
 
Not being on Facebook, my laughter has to be ironic....
1
Add a comment...

Judy Gombita

Shared publicly  - 
 
Interesting news from +Scott Monty .
I'm very excited to share some news. After some time in stealth mode, I'm officially launching a consultancy - Scott Monty Strategies - to advise and counsel brands and agencies looking to up their game in digital communicati...
1
Add a comment...
Have her in circles
5,047 people
Kristen Ridley's profile photo
Andrew Nagy's profile photo
Nancy Badillo's profile photo
Robert Seidl's profile photo
Josèphe ANDERSEN's profile photo
irene chee's profile photo
Leila Martin's profile photo
John Rakestraw's profile photo
Jinath Premaratne's profile photo

Judy Gombita

Shared publicly  - 
 
"Eugenie Bouchard breaks strict Wimbledon dress code during defeat by Ying-Ying Duan as her miserable form continues" Goodness. What a thing to focus on in her meltdown year.... Here's hoping she can pull out of her slump for NEXT year's Wimbledon, et al.
Daily Mail Online
Eugenie Bouchard was given a slapped wrist by umpire Louise Engzell on Tuesday afternoon as she failed to adhere to Wimbledon's strict dress code.
1
Add a comment...

Judy Gombita

Shared publicly  - 
 
Have you visited +PR Conversations, recently? It has a whole new look. Thanks to +Markus Pirchner for building it, and +Heather Yaxley for much of its aesthetic in the design. Speaking of Heather, a new post published today from her about (so-called) #PR   #tribes  (using the recent UK  #FC15  conference as a reference point). 
There is a recent tendency to divide public relations practitioners around their engagement with social media or digital communications - creating different tribes. I think this is fallacious - her...
1
1
PR Conversations's profile photo
Add a comment...

Judy Gombita

Discussion  - 
 
An interview by +Katie Sheppet with the Global Alliance's current chair, Anne Gregory
Anne Gregory on Professionalising the Profession, by Katie Sheppet
2
1
Katie Sheppet's profile photo
Add a comment...

Judy Gombita

Shared publicly  - 
1
1
Judy Gombita's profile photo
Add a comment...

Judy Gombita

Shared publicly  - 
1
Add a comment...
People
Have her in circles
5,047 people
Kristen Ridley's profile photo
Andrew Nagy's profile photo
Nancy Badillo's profile photo
Robert Seidl's profile photo
Josèphe ANDERSEN's profile photo
irene chee's profile photo
Leila Martin's profile photo
John Rakestraw's profile photo
Jinath Premaratne's profile photo
Education
  • University of Toronto
    Honours Bachelor of Arts, Double Specialist, English and History
  • Ryerson University
    Certificate in Magazine Journalism
Basic Information
Gender
Female
Story
Tagline
Social PR for Business: Relating the Inside Out™ (March 12, 2013)
Introduction
Newest news (May 2013): I've joined the international editorial advisory board for (McMaster University's) Journal of Professional Communication (JPC).

I've been nicknamed the Maven-Connector. Social media (and a social business) are excellent in this regard--information and connections. I also take pride in being an independent thinker and try to avoid "filter bubbles" and "confirmation bias." I wrote my definition of "social public relations" it in March 2013.

Currently I'm doing the majority of my networking and information sourcing via our international, collaborative blog PR Conversations (around since April 2007), Canadian Women in Communications, LinkedIn, Twitter and Google+.

I am also a regular participant in Twitter chats, particularly those with a business focus.

Amongst my many "passions" (or interests) are film, theatre, opera, classical and various modern music. books, fine food and wine. Plus having conversations with people in a multitude of disciplines and from different places from around the globe.

Speaking of which, one of my greatest delights is to travel to places around the world, see the sights/sites, talk to the people and experience their unique culture. But I'm always happy (and ready) to come home to Toronto. A few of its key features highlighted above. (Water skyline view from the ferry dock on Ward's Island; other photos taken at Ontario Place.)
Bragging rights
My Making Honest B2B Endorsements through Social PR, Part II is the all-time most-read article on CommPRObiz! (By far. Or thousands.) http://ow.ly/l9fNj (Earlier) My two-part guest post on CommPRObiz, the Digital PR Cafe, Teasing out the potential of Twitter chats Part I http://bit.ly/pxdQWU and Part II - http://bit.ly/q4PePX
Work
Occupation
(Social) public relations and communication management strategist (solopreneur)
Employment
  • (Social) public relations and communication management strategist (solopreneur)
    Senior-level /hybrid public relations, communication management and social media specialistmmunication management specialist, present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Toronto, ON, Canada
Judy Gombita's +1's are the things they like, agree with, or want to recommend.
Scott Monty: Announcement: Embracing the Entrepreneurial Life
www.scottmonty.com

Launching Scott Monty Strategies - a consultancy for brands and agencies looking for experience and counsel in corporate digital communicati

Evan Solomon scandal joins long list of TV news's ethical imbroglios
www.theglobeandmail.com

Allegations deal new blow to a public broadcaster that has already faced controversy over Jian Ghomeshi and others

Toronto Star
www.thestar.com

What does this tell us about how our culture still views women?

Seth's Blog: The critic as an amateur hack
sethgodin.typepad.com

Criticism is difficult to do well. Recently, we've made it super easy for unpaid, untrained, amateur critics to speak up loudly and often. J

Frances Hesselbein’s Merit Badge in Leadership
www.strategy-business.com

The former CEO of the Girl Scouts has spent decades bringing professional management to nonprofits.

The Business Case for Gender Diversity on Corporate Boards
www.diplomaticourier.com

Business potential is the greatest case for gender diversity on corporate boards.

Why Culture Doesn’t Trump StrategySwitch & Shift
switchandshift.com

“Culture trumps strategy”? This decree is nonsense.

10 Principles of Organization Design
www.strategy-business.com

These fundamental guidelines, drawn from experience, can help you reshape your organization to fit your business strategy.

PRoust Questionnaire: Sean Kelly : PR CONVERSATIONS
www.prconversations.com

The PRoust Questionnaire provides a quick insight into a public relations practitioner's interests and point of view, as well as his or her

Deconstructing the Century of the Selfie for PR purposes : PR CONVERSATIONS
www.prconversations.com

One big question is whether we as public relations practitioners can afford to migrate (professionally) from “we, the intelligent few” to “w

Relations with customers and prospects : PR CONVERSATIONS
www.prconversations.com

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors' thi

Let's not confuse PR with PR agencies
www.ginisty.eu

Many of us have read or even written opinion pieces about the imminent death of PR. This has been a hot topic for years since the social med

6 Ways Pushing Past Your Comfort Zone Is Critical To Success
www.forbes.com

Staying where you're comfortable may feel safe, but pushing past your comfort zone brings more success.

Analyzing “results” from a communications performance measurement confer...
www.prconversations.com

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Fraser Li

Five Ways to Monitor Your Reputation Online | @AskJamieTurner
60secondmarketer.com

The 60 Second Marketer is an award winning site with tips, tools, and tutorials about effectively using social media and mobile marketing to

These Six Stupid Marketing Metrics Need to Die
www.marketingprofs.com

Metrics & ROI - It's amazing what some marketers are still measuring. Maybe they don't know any better, or maybe they're just married to leg

Contemplating selfie disruptions in historical and modern-day PR : PR CO...
www.prconversations.com

“If I were Bernays, as a sign of self expression, I would dedicate my creative genius to adapt (or adopt) the 'selfie' idea for a public rel