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Hiten Shah
17,156 followers
17,156 followers
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15 companies you should copy: business models visualized

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Just signed up!

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MicroConf #FTW  

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Here is something brand new we've put together today. Once a week, +Joel Gascoigne and I'll do a quick video on a short topic about Startups, Life, Learning and Happiness. 

The first episode is about something +Hiten Shah  mentioned on Twitter a little while ago: What are your three most important things in life? Here are our insight and we'd love to get your thoughts on it: 

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Unsolved problems

Here are six challenging but solvable problems that annoy most of today’s consumers.

(1) Consider the recurring task of finding gifts for relatives and friends. Wouldn’t you love to consult a convenient online service that generates truly original matched recommendations, based on selected information about the intended recipient that your social graph and yourself provide? I’d love that, but there is none. Instead we face an online shopping universe that is still presented as if users know what they want. Of course they don’t.

(2) Now consider online shopping more generally: the shopping experience is stuck in the past. The UX hasn’t materially changed since the 90ies and urgently needs disruption. Take the industry’s leader, Amazon. Suggestions on the homepage are nothing but echoes of your past purchases. Products are presented as long, static, linear data dumps. Product category trees make discovery a boring exercise in graph traversion. Who will finally discover an online shopping experience that is inspiring, tempting and fun? The medium offers so much potential.

(3) What about home entertainment? When I turn on my Apple TV, I want to watch a great movie that I haven’t seen yet. But most often I end up being frustrated about the incomplete and outdated library of the iTunes movie store, and the half-baked UX that makes discovery of great movies laborious. I’d pay 10$ to watch a great release at home immediately when it hits the theaters. But the industry wont let me.

(4) And why is there no simple solution that allows me to save money in an efficient and sustainable way? It should advise me on how much I need to save each month, given an appropriate lifetime goal, let me pick a combination of risk and expected return at which my funds will be invested, and invest my monthly savings in the most efficient way. Instead I’m forced to fiddle around with online brokers and stock picking.

(5) Taxes. I desperately need a really smart app that guides me through the boring maze of tax forms and rules, helps me save as much as possible, and deeply integrates with my bank, credit card, PayPal accounts, and allows direct submission of tax statements to the IRS. Yet the top-rated 50$ tax software packages leaves me with nothing but an itching feeling of missed tax dodges, flashbacks of UX in the 90ies, and hours of unnecessary data entry.

(6) Finally, consider the "management" of the relationships to your husband, wife, boyfriend or girlfriend. Of course there are numerous dating networks and apps that help you start such relationships. And then? Where are the apps that help couples to look after and fix their relationships? I’m not talking about “neutral” social-micro-networks like Path. I talk about a platform that leverages the vast research into positive psychology to improve relationships. In societies where every second marriage is divorced there surely is demand for help.

These are challenging problems, but as a consumer, I don’t care. Just fix them.
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