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MIAA
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If your objective is growth, but you're not sure how you're going to achieve that, MIAA might be just what you're looking for! When we say "Become Instantly Big" we mean it. You will immediately have access to a wide variety of insurance options for your clients, allowing you to grow right away!
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Be sure to educate your clients on the differences of Liability and Full Coverage Auto Insurance. Help them understand the pros and cons and put them in a plan that will work best for them, not just for your commissions.
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When you start hiring your first few employees, make sure you're hiring for your weaknesses. Make a list of the things you're not so great at, or that you really dislike doing, and then find someone who is good at those things!
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As you plan for 2019, what does your business look like? Does your growth plan seem larger than what the tools you currently have can handle? Reach out and see how we can help achieve your goals for next year. We would love to help you exceed them!
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Marketing Tip Monday: There's a lot of noise going on in the social media realm. Cut through the noise by being genuine and relational with your posts. Don't focus as much on the sale as you focus on the person reading each post. Give them content that will add value to their day. They'll come back for more and be more likely to use you in the long run.
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Marketing Tip Monday: Networking is a great marketing tool. Make sure you're getting out in your community and building quality relationships with others. Then, when they need insurance, you'll be the first person they think to call.
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Staying organized is key to making each day productive and profitable. Find a system that works for you and then stick to it. Consistency and intentionality is key.
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We know money doesn't grow from the ground, but that doesn't mean you can't grow it other ways. Investing in your business is key. With more options for your clients and better tools to do your job, MIAA may be the best investment you ever make in your independent insurance agency.
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Marketing Tip Monday: Do your business cards stand out? Here are 3 tips to having quality (yet cost effective) business cards: 1. Make sure they're on sturdy card stock. A flimsy business card is like a weak handshake. 2. Make the 2-sided. It costs so little to add the back side to your card. Make sure no matter what way they're facing up on someone's desk they can see your branding. 3. Make it pop. Creative business card templates are everywhere. Make sure yours is well-designed.
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Marketing Tip Monday: The digital space we call "online marketing" can be overwhelming. The key to conquering it on your own is to start small. Learn about and master one thing at a time. Whether it's Google Adwords, Website Optimization, Facebook, Instagram, Twitter, LinkedIn, Digital Ads or something else, take it one platform at a time.
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