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Skylar Sperin
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"A gentleman can live through anything." -William Faulkner
"A gentleman can live through anything." -William Faulkner

69 followers
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BAHAHAHA!!!

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#GOMC  
Watch this great Hangout on Air, featuring some of our academic panel and judges. Learn how to write an outstanding report, how to stand out in the competition, and more. Be sure to reference these tips for the upcoming 2014 challenge! 

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King is taking over the entire candy market with #candycrush  

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About the same as this one :/
How does your desk look right now?!
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Red Pepper created a QR code using actual Oreo cookies!

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Top Free Social Media Management Tools
 
Social media management tools have become a crucial form of business intelligence for companies who are active on social media sites. They are used to identify, predict and respond to consumer behavior, helping businesses optimize and maximize their social media strategies. This is particularly important in the recruitment industry when your social network typically includes job seekers – it's key that you monitor your social conversations about your employer brand, engage with potential candidates, respond to questions, and encourage positive candidate experiences across all social channels. Remember, it's all about creating a positive candidate experience, no matter what the touchpoint. 

So, there are a plethora of both paid and unpaid tools available that offer a wide variety of features and amenities, but it can be hard to identify which ones are the best fit for you and your recruitment team. We have identified some of our favorite free social media management tools below:  
 
1. HootSuite – This tool allows you to manage all of your social media accounts on one platform – Twitter, Facebook, LinkedIn, WordPress, Foursquare, and Google+. Hootsuite provides weekly customizable analytics reports (including Google Analytics, Facebook Insights and Twitter Profile Stats) as well as a team management feature that is helpful when multiple people are handling your brand’s social media accounts. +HootSuite  #Hootsuite  https://hootsuite.com/ 

2. Social Mention – This tools monitors over 100 social media sites, analyzes data in more detail than most other free tools, and measures social influence with four categories: Strength, Sentiment, Passion and Reach. Along with looking at the typical social sites, it looks at blog content and blog comments for mentions of your keywords. +Social Mention  #socialmention  http://socialmention.com/ 

3. TweetDeck – TweetDeck is a great option for Twitter beginners. It allows you to schedule tweets, monitor interactions and messages, track hashtags and manage multiple accounts. #TweetDeck  http://www.tweetdeck.com/ 

4. HowSociable –  This platform allows you to track up to 12 social sites with a free account, and breaks down your influence scores by platform, allowing you to see what is working best for your brand and areas of improvement. +HowSociable  #howsociable  http://www.howsociable.com/

5. Reachli (formerly Pinerly) – This tool measures and optimizes video and image content, measuring their effectiveness. It is most well-known for its Pintrest analytics. #Reachli     #pinerly  http://www.10alike.com/home

6. Google Analytics – Google Analytics, though innately for web analytics, offers a comprehensive set of social media management features, including advertising and campaign performance, analysis and content testing, audience data and reporting, cross-device and cross-platform management, data collection and management, mobile app management, product integrations, ecommerce reporting, and much more. This is the kind of tool you can get lost in, but there are tons of great features. +Google Analytics  #GoogleAnalytics  http://www.google.com/analytics/

7. Facebook Insights – A tool specific to the Facebook platform, Facebook Insights allows page administrators to pull metrics including page likes, post reach, and engagement stats, so that they can learn what types of posts resonate with their audience and, in turn, optimize their content for their audience. #FacebookInsights  https://www.facebook.com/insights/  
Are you using any great social content management tools that aren’t on our list? Let us know! Comment below, email us at conversations@jwtinside.com or tweet us @JWTINSIDE. Stay tuned for our upcoming post featuring the Top Paid Social Media Management Tools.

Written by +Mary Mac Holland, #JWTINSIDE  Account Coordinator in Atlanta 

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If you're a brand, Google Plus is the place to be. But don't just post text and links. Use bright, bold images to make your posts more likely to be clicked on and shared. Read more to see how some brands are making the most out of their Google Plus brand page.

http://www.whatsupinteractive.com/blog/search-and-social-strategy/1464-using-photos-to-brighten-up-your-google-plus-brand-page
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