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Olga Slavkina
Works at SCHMOOZY FOX
Attended Instituto de Empresa Business School
Lived in Brussels
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Olga Slavkina

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Hot off the press: a case study about SCHMOOZY FOX, co-written by its founder Olga Slavkina and marketing professor at Cardiff Business School, Dr Adriana Campelo, is published by Routledge as part of a new marketing book, “Brand Mascots and Other Marketing Animals."

PRESS RELEASE:

http://www.onlineprnews.com/news/496252-1404148804-a-case-study-about-schmoozy-fox-is-featured-in-a-new-marketing-book-published-by-routledge.html

#branding #brandstrategy #marketing #marketingbooks #schmoozyfox #brandmascots  
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Olga Slavkina

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We all want to be understood. "Understanding is the lifeblood of our emotional state," says the author of this very good article about why branding works. By creating a brand that's more than just a product, we're saying something about ourselves - something that we want others to understand.

http://strat-talking.com/why-branding-works/
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Olga Slavkina

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"Get traction for your executive job search with LinkedIn" - a new highly informative and beautifully designed e-book by Chip Hartman.Yours truly is happy to be listed as one of the key influencers, along with +Guy Kawasaki +Dan Schawbel +Gary Vaynerchuk +Seth Godin

The book is available for free downloads on http://www.meridiasystems.com/docs/executive-traction-with-linkedin.pdf
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Olga Slavkina

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Why having more women in leadership roles is good for business as well as society http://virg.in/TMHWI
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What are the main business needs of creative businesses?
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Women control 80% of consumer spending, yet only 3% of creative directors helping brands connect with their consumers, are female. Such extraordinarily counterintuitive stats!
A great article by +Lydia Dishman 
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How to find new business ideas in everyday life, a straight-to-the point, simple and good article on +Entrepreneur 
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Olga Slavkina

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Good branding can supercharge your sales
 
Good branding creates trust and can make it easier to sell a product. As customers, the right kind of branding can steer us toward products or services that we may otherwise not have been looking for. So, it makes sense that companies that have great branding can generate more sales. 

5 Branding Tips to Supercharge Your Sales by +Lewis Howes 
http://entm.ag/1b8OiaA

#branding   #sales   #entrepreneur  
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Emotional forces of pleasure and comfort influence our buying decisions

http://blog.getresponse.com/emotional-brand.html?utm_source=outbrain&utm_medium=link&utm_campaign=blog201211

Photo credits: Pink Sherbet Photography on Flickr: http://www.flickr.com/photos/pinksherbet/5008916716/sizes/m/in/photostream/
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A certain degree of ignorance can fuel your entrepreneurial creativity http://lnkd.in/s4SnAb
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Schmoozy Fox's burning question: What's the moment when you think, "Now, I for sure have a brand"?

https://www.quora.com/Marketing/How-do-you-know-youve-built-a-successful-brand
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People
Have her in circles
162 people
Ghislaine Bovy's profile photo
His Holiness bharti baba's profile photo
senz°'s profile photo
Khush Chopra's profile photo
Soumitra Bhattacharjee's profile photo
Stefano Pelachin's profile photo
Tom Reid's profile photo
Uma Shankar (PIE MULTILINGUAL)'s profile photo
Wayne John's profile photo
Work
Occupation
Chief branding diva at SCHMOOZY FOX. I help entrepreneurial and passionate people develop profitable businesses. I do it by helping them build Funky Brands™ -- both online and in the real world.
Employment
  • SCHMOOZY FOX
    Managing Partner, 2008 - present
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Previously
Brussels
Links
Story
Introduction
Brand and marketing strategy expert, founder of Schmoozy Fox
Education
  • Instituto de Empresa Business School
    MBA, 2006 - 2007
  • The Fletcher School of Law and Diplomacy
    International Relations, 1999 - 2001
Basic Information
Gender
Female
Olga Slavkina's +1's are the things they like, agree with, or want to recommend.
Unhate Foundation - Unhate Foundation
unhate.benetton.com

Unhate List. @jdbalart Buen dia Jose! tu con quien tendrias #UNHATE ?? #Morning. on Fri, Nov 18, 2011. I love this campaign. RT @papermuse: