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Olga Slavkina
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Hot off the press: a case study about SCHMOOZY FOX, co-written by its founder Olga Slavkina and marketing professor at Cardiff Business School, Dr Adriana Campelo, is published by Routledge as part of a new marketing book, “Brand Mascots and Other Marketing Animals."

PRESS RELEASE:

http://www.onlineprnews.com/news/496252-1404148804-a-case-study-about-schmoozy-fox-is-featured-in-a-new-marketing-book-published-by-routledge.html

#branding #brandstrategy #marketing #marketingbooks #schmoozyfox #brandmascots  

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Good branding can supercharge your sales
Good branding creates trust and can make it easier to sell a product. As customers, the right kind of branding can steer us toward products or services that we may otherwise not have been looking for. So, it makes sense that companies that have great branding can generate more sales. 

5 Branding Tips to Supercharge Your Sales by +Lewis Howes 
http://entm.ag/1b8OiaA

#branding   #sales   #entrepreneur  
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We all want to be understood. "Understanding is the lifeblood of our emotional state," says the author of this very good article about why branding works. By creating a brand that's more than just a product, we're saying something about ourselves - something that we want others to understand.

http://strat-talking.com/why-branding-works/

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"Get traction for your executive job search with LinkedIn" - a new highly informative and beautifully designed e-book by Chip Hartman.Yours truly is happy to be listed as one of the key influencers, along with +Guy Kawasaki +Dan Schawbel +Gary Vaynerchuk +Seth Godin

The book is available for free downloads on http://www.meridiasystems.com/docs/executive-traction-with-linkedin.pdf
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Why having more women in leadership roles is good for business as well as society http://virg.in/TMHWI
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Emotional forces of pleasure and comfort influence our buying decisions

http://blog.getresponse.com/emotional-brand.html?utm_source=outbrain&utm_medium=link&utm_campaign=blog201211

Photo credits: Pink Sherbet Photography on Flickr: http://www.flickr.com/photos/pinksherbet/5008916716/sizes/m/in/photostream/
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What are the main business needs of creative businesses?

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Women control 80% of consumer spending, yet only 3% of creative directors helping brands connect with their consumers, are female. Such extraordinarily counterintuitive stats!
A great article by +Lydia Dishman 

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A certain degree of ignorance can fuel your entrepreneurial creativity http://lnkd.in/s4SnAb
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