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Ad networks can thrive while delivering on promises:
On the blog: Four simple rules for using first-party data to target audiences
Four guidelines for using first-party data, which is any data that a company both generates and owns, for audience targeting and optimization.
Your ad is served. So now what? Here's an introduction to measuring engagement:
Clicks and viewability provide a great foundation for gauging advertising success, but these metrics don't capture all there is to know about the effect and quality of ads. What actually happens between the times a company serves a huge volume of impressions and customers register that much ...
On the blog today, we look at what programmatic can do for retailers...
Not sure about programmatic direct? There are some clear benefits:
00000Traditional advertising was built on direct relationships between buyers and sellers. Advertisers ultimately entrust their creatives to publishers: a good publisher will deliver the ad space that was promised, a bad one can do damage to brand reputation or guzzle ad spend. Cultivating a good relationship with publishers is important for advertisers, but these relationships
We've made creating (and tracking) custom audiences better for our clients.
Targeting audiences that are most likely to buy your product is smart marketing—but advertising to specific groups wouldn't be possible without audience segmentation. Of course, segmenting audiences into groups that share a characteristic has been possible through AdGear Trader for a while, ...
Not sure about offline ad serving? Here's our quick explainer:
You want to serve a mobile ad during the morning commute–that time frame when tablet and smartphone use peaks before the workday begins–but then you realize many commuters lose connection on their subway ride. Can you reach those users when they go offline? The answer is yes if you're using an ...
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Digital media innovators use the AdGear advertising platform to power their business and gain the real-time advantage.
AdGear Technologies, Inc. is a digital advertising technology company, providing platforms and services for the digital media industry. AdGear offers advanced advertising analytics and reporting, attribution measurement, cross-channel ad serving (Advertiser Ad Server & Publisher Ad Server), real-time bidding and exchange technology (AdGear Trader Demand-Side Platform), CRM Retargeting, Video Ad Server...and much more.
AdGear’s customers use the solutions that are offered in turnkey or white-label mode. The company is privately owned and operated out of its Montreal and Toronto offices.