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AdGear

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On the blog today, we talk about the elephant in the advertising room.
00000Great ads are cool or clever. The best can even inspire. But not all ads are created equal and, admittedly, some can be downright annoying. That’s why ad blockers, programs that hide digital ads, are gaining popularity. Five per cent of the global population is already using a desktop ad blocker like AdBlock or (the unrelated)
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00000Virtual reality fans will be celebrating Christmas a little later than usual this year: Oculus Rift is promising to ship their eagerly awaited consumer headsets early in 2016. Still, it’s definitely not too soon for adventurous advertisers to think about entering the realm of VR. In this blog, we’ll explore what we think this digital
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On the blog today:
00000Choosing a demand-side platform can be daunting because there are so many options on the market, but the right DSP can improve the service that agency trading desks offer their customers. The right DSP will also help that trading desk improve campaign workflow. To help you filter through the long roster of available platforms and
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Tell us what you think in this one-question poll:
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Check out some photos from yesterday's Summit! 
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AdGear

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In five years, we’ve handled more requests and impressions than there are stars in universe... #programmatic 
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00000Native advertising—the kind that mirrors the content of websites where it appears—is still a small player in the digital advertising game, but it’s gaining ground fast and there are a slew of reasons why this is great news for advertisers. Last year, only around 5 per cent of ad spending went to native, according to a
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Has programmatic display made the third-party ad server a dinosaur? Read more on the blog:
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Read about the AdGear Summit's viewability discussion in Marketing Magazine: 
Media experts hash it out at AdGear Traffic Quality Summit in Toronto
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If you want to succeed in programmatic advertising as a technology provider, then it is time to embrace transparency.
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On the blog today, we look at what programmatic can do for retailers...
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People
Have them in circles
14 people
Louis-Philippe Gauthier's profile photo
Jeremie Lasalle Ratelle's profile photo
François Fortin's profile photo
Boulat Oulmachev's profile photo
Paul Petre's profile photo
Ivan Roubtsov's profile photo
Sheri Kimura's profile photo
Jean-Philippe Laroche's profile photo
Jean-Philippe Laroche's profile photo
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1 514 394 7951, 1 866 611 9428
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481 Viger St West, suite 300 Montreal, Quebec H2Z 1G6 Canada
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Digital media innovators use the AdGear advertising platform to power their business and gain the real-time advantage.
Introduction
AdGear Technologies, Inc. is a digital advertising technology company, providing platforms and services for the digital media industry. AdGear offers advanced advertising analytics and reporting, attribution measurement, cross-channel ad serving (Advertiser Ad Server & Publisher Ad Server), real-time bidding and exchange technology (AdGear Trader Demand-Side Platform), CRM Retargeting, Video Ad Server...and much more. 

AdGear’s customers use the solutions that are offered in turnkey or white-label mode. The company is privately owned and operated out of its Montreal and Toronto offices.