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Kevin Allocca
1,883 followers -
Trends and Community Guy at YouTube
Trends and Community Guy at YouTube

1,883 followers
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In this month’s Creative Shortlist, +YouTube's Head of Culture & Trends +Kevin Allocca shows how brands like +Lionsgate Movies and +Marvel Entertainment are using interactive campaigns to drive fan fever: http://goo.gl/kvSPvb

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Quote from the 1930 "City Noise" research study published by NYC's Noise Abatement Commission:

"There are many places where a tiger from Siberia or Bengal could roar or snarl indefinitely without attracting the auditory attention of passers-by.”

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AdWeek write up of the excellent new Nike World Cup spot: 

"Directed by Jon Saunders of Passion Pictures, the spot has a frenetic animation style reminiscent of The Incredibles. This makes some of the game footage feel a bit light on its feet, perhaps—the players seem bird-like at times. Still, every frame is gorgeously rendered. It really is like a mini Pixar film. The storyline, too, is nice and simple—grand yet silly and self-deprecating in classic Nike style."

http://www.adweek.com/news/advertising-branding/ad-day-nikes-5-minute-animated-world-cup-film-has-humans-everywhere-cheering-158212

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Wait, did everyone else know about this????  Did I miss a day of class somewhere?

It took me 10 minutes to finish this three-minute video because I kept stopping, starting, and restarting.

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Guess who got to commandeer the  #tbt  segment on +YouTube Nation today to talk about one of his all-time favorite videos? Nicole Richie Keeps It Real! | YouTube Nation | Thursday

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This announcement truly is the culmination of so much YouTube research and development these past few months...

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While I was on vacation, my colleague sent me an email with subject line "Ray J is OUT" which I read but didn't click through on.  I now realize it was about Ray William Johnson's recent announcement about ending =3, but for the past week I thought that Ray J had announced he was gay.

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I am sad one of the main characters isn't a woman.

I will still be totally watching this. But yeah. 

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Finding the clips is one thing... but getting that timing right is damn impressive.  Fallon's editor deserves an Emmy for this.
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