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Scott Neslund
Works at Centro LLC
Attended Northwestern University
Lives in Chicago, IL
110 followers|7,420 views
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Scott Neslund

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iMedia focuses on partnerships to get the most out of digital opportunities. 
The media landscape continues to expand on many fronts, causing chaos for those of us who want to make the most of the opportunities to engage and delight consumers on social TV screens, in the now me...
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RTB media services are quickly penetrating the marketplace with positive results for advertiser and agencies. Hurdles remain for "full domination."
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Good article from Andrew Swinand for agencies to follow. Invest or Die? 
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Lean forward is becoming lean back as more people use mobile devices to watch entertainment TV at home. Original, long-form content on Hulu, Netflix, YouTube, etc. will be a catalyst to greater usage.
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For political junkies - scenario planning with the electorial map
All nine states — Colorado, Florida, Iowa, Nevada, New Hampshire, Ohio, Pennsylvania, Virginia and Wisconsin — voted for President Obama in 2008 but have since seen big Republican gains.
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Scott Neslund

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House holiday decorations going up today! Ho Ho Ho ! 
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The future looks a little tougher for Apple now
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Finding insight in Big Data
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Mobile and home TV's getting tied together 
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How TV viewing is changing: 93% of HBO viewing still in TV, 6% on-demand, 1% on HBO GO but 4% for younger skewing shows like "Girls".
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Congrats Lisa on the new Blog !
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People
Have him in circles
110 people
Matt Carolan's profile photo
Tim Allegretti's profile photo
Matt Spielman's profile photo
Bant Breen's profile photo
Sarah DiDavide's profile photo
Thom Singer's profile photo
SEO Staff's profile photo
Edward Kahn's profile photo
Tim Hanlon's profile photo
Work
Occupation
Media & Marketing
Skills
Media Strategy, International Marketing, P&L Management, Contract Negotiations, Digital Communications, Talent Management
Employment
  • Centro LLC
    EVP, 2012 - present
    EVP of media services for Centro, the leading provider of intelligent media logistics software and services for agencies, publishers, and advertisers. Lead all media operations including display, search, online video, mobile, insights and creative.
  • Moxie
    President, 2011 - 2012
    Managed all agency operations and growth initiatives for one of the largest digital marketing agencies in the U.S. Based in Atlanta with offices in New York and Los Angeles.
  • Red Bricks Media (RBM)
    CEO, 2009 - 2011
    Led independent digital marketing agency RBM with capabilities in strategy, search marketing, analytics, web development, mobile, and social marketing. Based in San Francisco with offices in New York City and Hong Kong.
  • Mindshare
    CEO, 2005 - 2009
    Led large scale agency activities in U.S. and Canada including five regional offices, 800 employees, $10 billion in media billings and regional P&L.
  • Starcom
    President, 1988 - 2005
    Developed repositioning strategy which doubled agency revenue within two years.
  • San & Associates LLC
    CEO/Owner, 2012 - 2012
    Led consultancy project for one of the top brands in the beverage industry. Project centered on evaluating digital marketing capabilities, strategy and agency partnerships. Recommended roadmap to accelerate innovation and ROI from digital marketing activities.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Chicago, IL
Previously
Brooklyn, NY - Northbrook, IL - Milan, Italy - Tokyo, Japan - Toronto, Canada - Atlanta, GA
Story
Tagline
Scott Neslund is a media & marketing leader directing media services for Centro
Introduction
The EVP of Media Solutions for Centro media, Scott Neslund is a media and marketing executive with a 20-year background in agency management. Scott has led media agencies in North America, Europe and Asia. He has a proven track record creating turnaround situations, leading media and marketing services, integrating digital channels, and growing sales revenue.

Scott is responsible for leading Centro’s media services, advertising operations, and growth initiatives. He acts as a consultant, specialist and team leader for the company’s interaction with the digital marketing sector. Scott joined Centro because of his love for the digital world and the quickly-evolving market structure. His experience leading and defining independent digital marketing companies – such as Red Bricks and Centro – has taught Scott that he feels most at home in the fast-paced, collaborative process of development within the media sector.
Bragging rights
Creative work has been recognized by Cannes Media Lion, Effie’s, Mediaweek’s Media Plan of the Year, Media’s Creative Media Awards, and Jack Myers’ Media Innovation and Creativity Awards.
Education
  • Northwestern University
    MBA, Double Major: Marketing & International Business, 1991 - 1994
    Kellogg School of Management
  • Indiana University of Bloomington
    BA, Telecommunications and Marketing, 1984 - 1988
  • Loyola Academy
    H.S., Telecommunications Management, 1980 - 1984
Basic Information
Gender
Male