I can spot an Old Navy commercial from a mile away. Maybe it’s the bright colors or the almost-recognizable celebrities or perhaps the fact that I used to work at an Old Navy in Minneapolis (Mall of America shout out!). Whatever it is, their commercials are obvious. Unfortunately their commercials aren’t always attractive… at least not to me. Maybe I’ve outgrown the sporty track jackets and fleece-lined denim, but something about these commercial...
In the B2B space, LinkedIn may be the best social media site to take stock in. Recently while gathering some data for my company’s website, I was surprised to see how many website conversions viewed our LinkedIn profile. Of course Twitter and Facebook are great for awareness, getting traffic to your site and generally for getting people to like your B2B company, but LinkedIn still seems to take the cake for decision makers and actual purchasers.
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Helping others communicate on the Web @ Kaleidico.com
I steer the ship at Kaleidico.com. We help clients communicate on the Web to attract more sales opportunities. Websites, social media, email and social media are our tools.
Oh, and we have a ton of fun doing it!
MBA, University of Phoenix
BS, United States Air Force Academy
Sales Lead Generation via Internet and Email Marketing