'ss ocial media methods:
Twitter: Mostly generated from the headlines of HolyKaw stories, four times, eight hours apart; contributions via Google+ and Facebook; and manual promotional tweets.
Google+: Him only
Pinterest: Peg Fitzpatrick acting as him.
Facebook and LinkedIn: Virtual assistant reposting some of his Google+ posts.
No one responds as him on social media, though many different people may be behind a post.
Bottom line: he has help but he's ever present in the process