Didn't think I'd revisit my PhD study but there I was needing statistics from thefrom the 2006 and 2011 Census. Impossible to know how many people work in PR now because the ABS changed its method, lumping PR, advertising and marketing into the one category. The 2006 employment stats for PR Managers (13,000) jumped to 98,000 in 2011. Bloody ridiculous. The ABS obviously doesn't know PR, marketing and advertising are different disciplines. It will also obviously make it difficult for people wanting to know how many people work in advertising and marketing.