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PR Doctor
Dr. Greg Smith, PhD, Communications professional
Dr. Greg Smith, PhD, Communications professional

PR's posts

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Provocative ad raises questions
The question has been posed. Is this advertisement "sexist, unprincipled, genius"?

My response: It's tacky in the extreme. The girl looks like she's about 15.

However, this approach is (unfortunately) common.

Often advertisers produce something provocative, knowing there'll be community outrage.

The ad disappears but the ensuing publicity ensures more exposure/recognition than the ad would normally receive. See, I'm giving it exposure already.

PS: Wouldn't make me buy a #BMW. I've owned their bikes. Too expensive to run and they lock you into their technology (a bit like Apple).


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Fake news sets up uncertain future
I watched a video this morning of an alleged kidnapping and torture of a Donald #Trump supporter in Chicago. Quite horrifying.

It appeared on Reddit and a couple of other web sites but I could not find any mention on mainstream media. Was it fake?

Then I read this excellent article on fact-checking and fake news.

With many (most) people accepting everything they read on the Web, the trend is alarming.

Questions posed include: How will this affect #journalism? Will there be a swing to mainstream #media? What will the long-term consequences be for society?

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For the record: links to my academic Papers
Strictly speaking I am not a traditional #academic (i.e., high output of published Papers). This is a collection of study and work-related #Papers I have done through the few years since I studied seriously (2001-2007). For the most part, they are practical, rather than theoretical. 

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Fremantle's Australia Day debacle

It's always a great time to be an Aussie ... unless you're in #Fremantle, perhaps.

Perth's nearby port city is different. It leans to the left and actively supports all types of causes (gay marriage, animal rights, no fracking, etc). If there's a t-shirt for a cause, you can bet you'll see it in Freo.

The City recently decided no to celebrate Australia Day (26 January) because it would offend Aboriginals, as that day (for many) marks White occupation of #Australia. The thing is the City didn’t consult with all #Aboriginal Elders. Moot point.

There were plenty of objections to the City's move to create “One Day”, two days later. Mayor and former graphic designer Brad Pettitt was undeterred.

You know you’ve got problems when the Federal Government gets involved and cancels Freo’s annual Australia Day citizenship ceremony.

There’s a point to be made with regard to the public relations implications of the saga and that is it seems no one thought this through.

As a wise, old #PR sage once said: “whenever you’re doing something (with PR), think of the long-term ramifications.”

I don’t think Fremantle City even though about the short-term ones. Certainly it’s earned the ire of the Australian community.

Perhaps Brad Pettitt might be nominated for the “un-Australian of the year” award.

He’s certainly not going to live down this episode quickly, if ever.

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Can you teach common sense?
Got it all worked out, has Emerson. Stones, and they're hot. No problem, I'll just leap on the cooler concrete blocks. Amazing how we just work things through ourselves. Common sense in action. Reminds me of a discussion I once had at uni. Topic: Can you teach common sense? Obviously, this child has it. Do we all have it to begin with? Do some of us lose it? Did some of us never have it to begin with? Ah, life.

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Living in an age of waffle
If I see another article talking about "strategic" communication, I'll let rip.

All #communication is #strategic.

Seems there's too many "waffle" words around – all part of the new age of bullshit baffles brains (aka the emperor's got no clothes on).

I read where someone commented on "good" advice to "fail fast, fail often". No, no, no. That just means you can't do your job.

The latest example of waffle is the name of a new faculty at a Sydney #university called Transdisciplinary Innovation. What the?

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Interesting times ahead for the US
#Defence is an area that springs to mind, as it's so integral to how world events are shaped.

The US #Defense Department will now be led by General James "Mad Dog" #Mattis. Just wanted to share these quotes (via NY Times) from "Mad Dog" – a soldier's soldier.

'I come in peace. I didn't bring #artillery. But I'm pleading with you, with tears in my eyes: If you f--k with me, I'll kill you all.'

'The first time you blow someone away is not an insignificant event. That said, there are some a--holes in the world that just need to be shot. There are hunters and there are victims. By your discipline, you will decide if you are a hunter or a victim.'

'Be polite, be professional, but have a plan to kill everybody you meet.'

'We've backed off in good faith to try and give you a chance to straighten this problem out. But I am going to beg with you for a minute. I'm going to plead with you, do not cross us. Because if you do, the survivors will write about what we do here for 10,000 years.'

'You cannot allow any of your people to avoid the brutal facts. If they start living in a dream world, it's going to be bad.'

'If in order to kill the enemy you have to kill an innocent, don't take the shot. Don't create more enemies than you take out by some immoral act.'

'I don't lose any sleep at night over the potential for failure. I cannot even spell the word.'

'A country that armed Stalin to defeat Hitler can certainly work alongside enemies of al-Qaida to defeat al-Qaida.'

'You go into #Afghanistan, you got guys who slap women around for five years because they didn't wear a veil. You know, guys like that ain't got no manhood left anyway. So it's a hell of a lot of fun to shoot them. Actually it's quite fun to fight them, you know. It's a hell of a hoot. It's fun to shoot some people. I'll be right up there with you. I like brawling.'

'There are some people who think you have to hate them in order to shoot them. I don't think you do. It's just business.'

'The most important six inches on the battlefield is between your ears.'

'PowerPoint makes us stupid.'

'Find the enemy that wants to end this experiment (in American democracy) and kill every one of them until they're so sick of the killing that they leave us and our freedoms intact.'

'Treachery has existed as long as there's been warfare, and there's always been a few people that you couldn't trust.'

‘Engage your brain before you engage your weapon.'

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Now management understands family budget pressure
#Coles executives face the real world, trying to feed a #family on $150. All companies should follow this lead.

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PR basics remain
Two articles today on the changing nature of #PR. I'll now comment on the second, which says while the technical nature of PR is changing, the basics remain the same. Yes, the they do. However, I would add one more #skill ... listening. PR is 90 per cent information-in and 10 per cent information out. If you don't listen, you're not working efficiently. I'm sure Kevin Smith said that in a lecture back in 2002. See Kev, I do listen.

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The future of Public Relations
I don't share many articles, preferring to write my own. However, this one, by Debbie Klein, hits the mark with regard to Public Relations' future. It simply makes sense – adapt or wither. I've long used an integrated model for PR, combining different methods for different audiences and tasks. It works.

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