Google+ is fast becoming Google’s worst product
Google really has managed to mess up Google+, big time! I’m starting to really hate it here. It’s turning into facebook, something I never expected or wanted. It just seems to be getting worse and worse.
Engagement is down, this seems to be across the board. Engagement is nowhere near as high as it used to be. For example in Cadbury UK’s last post, about 300 people engaged. That’s rounded up. They have about 3,000,000 million followers (rounded down) but only 1/10,000 people actually engaged with this post.
The stream is broken! I don’t even think the volume controls on circles even work, because I don’t see the amount of posts from certain individuals I should. So how many people aren’t seeing my posts who should? For that matter yours posts. Furthermore I’m seeing posts from people who I haven’t even added to my circles. I’ve been pruning my circles lately, I dropped over 1,000 people from my circles in a day to try and sort out my stream, although it’s not working. Everytime I see content from somebody and I don’t like what I see I uncircle them, except often they’re not in my circles so I can’t uncircle them! It’s not just people, I have communities which I’ve opted out of seeing posts in my home stream from and yet, there they are in my home stream. The home stream is broken!!
For example when searching “//” and then limiting it to posts from people in my circles, I see lots of posts that should have been in the stream that aren’t. Many of these people are in high volume circles yet their posts aren’t coming into my stream. These are posts I want to see! These are also people who appear highly in the “relevant” section of my circles. So IF Google does have a relevance algorithm for ranking posts in the home stream it’s clearly not working! Give us control of our stream back! Give us sorting options. What if I just want to see photos, or just links, or just text posts and so on. Let me choose how I see my stream! That was one of the things I loved about Google+, control and how much control you had over your home stream. Now it’s like facebook, no control and all you’re seeing is junk!
What’s hot makes absolutely no sense whatsoever anymore. It used to, you used to see popular posts in there. Often the posts were good, sometimes you’d get crappy posts but now it’s worse. 90% of what’s in the What’s Hot stream is one, junk and two, it’s not even got much engagement! I know it’s meant to be recommended but it doesn’t do a very good job of it. It was much better where it was simpler and everybody sees the same What’s Hot stream and it really was popular posts.
The SUL really is a mess. Many brands on the SUL are barely engaging or aren’t even active much on Google+ compared to any networks, that’s probably because of how low engagement seems to be getting on Google+. As for the people on the SUL, that’s even worse! The people that end up on the SUL aren’t even that active on Google+, whatever happened to the real people on the SUL that were active. Why aren’t they adding real active people to the SUL? As well as active brands. I see a few brands that are active on Google+ and posts often and posts good posts but have a small following and they haven’t been added to the SUL despite them being more active than brands that are. I think it’s time to change who manages the SUL because lets be honest they’re not doing a very good job of it!
Many people who were or have been on the SUL are no longer that active on Google+ and many don’t engage or post much. I’m not mentioning any names or pointing fingers but my point is they’ve obviously been choosing the wrong people to put on the SUL.
Support, there’s none. There’s a helper community which is great if you need help but if something is broken for you and you need a Googler it’s impossible! There’s Google groups but that makes no sense. Why is support on Google Groups when we now have communities? It makes no sense at all! Some people have parts of their Google+ broken they’ve asked for help and nothing has really happened, I know Google+ is free and we shouldn’t expect support on a free product but this is just leading to a poor user experience and that’s why many people left facebook in the first place.
What about community managers, that aren’t even posting or really being active in the community, isn’t it their job? I know they have other responsibilities but when you see that Googlers aren’t really engaging on Google+ it really does make me wonder what’s happening to Google+, when Google employees aren’t using it.
I’m surprised I’m actually writing this. I love Google, I love it’s products and the things it does. I often feel like an unpaid brand advocate but it seems like Google+ is fast becoming Google’s worst product. *They need to change this, it’s probably time to change Google+’s management team before it’s too late. Something has to be done!*