Profile

Cover photo
Sagren Pather
Works at Standard Bank Group
Lived in Durban
141 followers|10,778 views
AboutPostsPhotosYouTube+1's

Stream

Sagren Pather

Shared publicly  - 
 
 
What is Engagement Marketing and how can it really help a business grow faster? This article explains what makes up Engagement Marketing cycle and which particular tools can be used to create a greater customer engagement in 3 steps: goo.gl/1JsDPM  
#marketingtipsforbusiness   #marketing
1
Add a comment...

Sagren Pather

Shared publicly  - 
 
 
Can you think of other tips to lower CPCs and improve overall AdWords performance?

6 Ways To Lower Your CPC and Increase Your Quality Score in AdWords

http://buff.ly/1fuH967

1. Lower Bids
2. Research and Find Additional Keyword Variations
- Include Long Tail Keywords
3. Use Different Match Types
4. Change the Ads to Make Them More Relevant
5. Try Using Different Landing Pages
6. Create Tightly Themed Ad Groups
- A Word of Advice 

Although lowering your CPC is important to succeed in AdWords and improve other aspects of your campaign, it shouldn’t be your end goal.

The ultimate goal for running an Advertising campaign should be meeting the needs of your potential customers and improving user experience, which will consequently drive more traffic to your website and make your business profitable.

In other words, don’t get obsessed with metrics, especially with just one. Lowering your CPC is just one piece of the puzzle.

+Carlos Rodriguez 

#PPC   #SEM   #AdWords 
1
Add a comment...

Sagren Pather

Shared publicly  - 
 
Home
0, 0
1
Add a comment...
Have him in circles
141 people
Natashya Pather's profile photo
Dee Chetty's profile photo
Creative Wolf's profile photo
Savesh Pather's profile photo

Sagren Pather

commented on a video on YouTube.
Shared publicly  - 
 
I love it, you should give it a try. You won't be disappointed.
1
Add a comment...

Sagren Pather

Shared publicly  - 
1
Add a comment...
People
Have him in circles
141 people
Natashya Pather's profile photo
Dee Chetty's profile photo
Creative Wolf's profile photo
Savesh Pather's profile photo
Work
Occupation
Digital Marketing Manager
Employment
  • Standard Bank Group
    Senior Manager: Digital and Direct Marketing, 2013 - present
  • Nokia
    Digital Marketing Manager`, 2010 - 2011
  • Mortimer Harvey
    Digital Project Manager, 2009 - 2010
  • SABC
    New Media Manager: SABC 2, 2008 - 2009
  • Jacaranda 94.2 FM
    Creative and Technical Enginerr, 2001 - 2008
Basic Information
Gender
Male
Story
Introduction
Digital enabler and Ninja @ Nokia. Passsionate about technology propogation in emerging markets. All my thoughts and opinions remain my own.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Durban - Johannesburg - Paris
Links
Contributor to
Sagren Pather's +1's are the things they like, agree with, or want to recommend.
Understanding Disruption | LinkedIn
www.linkedin.com

Disruptive Innovation has become a widely used and abused buzzword. But what does it really mean? Here are the questions I hear about it and

New Standard Bank app
mybroadband.co.za

Standard Bank has launched a new banking app for tablets, with a new mobile app set to follow.

Mxit edges closer to banking | TechCentral
www.techcentral.co.za

Mxit Money, a partnership between Standard Bank and mobile social network Mxit, has been launched and allows Mxit users to send money to one

Nokia
plus.google.com

Making every day amazing

The Next Web
plus.google.com

Global Technology News, Business and Culture

Social Media News and Web Tips – Mashable – The Social Media Guide
mashable.com

Social Media news blog covering cool new websites and social networks: Facebook, Google, Twitter, MySpace and YouTube. The latest web techno

Less than half of companies integrate mobile into marketing campaigns: s...
econsultancy.com

Just 49% of companies have a strategy for integrating mobile into broader marketing activity, including 35% who say integration is very basi

The Google+ Project
www.google.com

The Google+ project makes sharing online more like sharing in real life. Take the interactive tour for a quick look at five of the first key

Google+ Your Business
plus.google.com

The official page for businesses using Google+ to connect with their customers

Facebook advertising does not equal a social success story | memeburn
memeburn.com

So Facebook has finally gone public (that's old news). But now it actually has to start making money to keep its shareholders happy. That mi

Russian Space Probe Crashes Into Pacific Ocean
mashable.com

Phobos-Grunt, the failed Russian space probe that was slated to visit the Martian moon Phobos, crashed into the Pacific Ocean.

The Rise of the Mobile Workforce [INFOGRAPHIC]
mashable.com

The era of the nine to five job is over. In its place is a mobile workforce that can work from anywhere. This infographic explains the trend

Analysis: Brand trends 2012
www.livdigital.co.za

Hold on to your hat: digital communication continues to impact profoundly on the world of business and the daily lives and experiences of co

Google Promotes Online Safety With 'Good to Know' Campaign
searchenginewatch.com

Google is about to launch its first online safety campaign. Teaming with the Citizens Advice Bureau (CAB), Google will promote “safe compute

Free Online Course Materials | About OCW | MIT OpenCourseWare
ocw.uj.ac.za

Unlocking Knowledge, Empowering Minds. Free lecture notes, exams, and videos from MIT. No registration required. MIT OpenCourseWare (OCW) is

Google Think Insights - research and insights to help marketers make sma...
www.google.com

At Google we like to say “Data beats opinion.” We hope the data you find here - about consumers, media and results - will help you make smar

MediaPost Publications Web Experience Impacts Tablet Users' Purchase Exp...
www.mediapost.com

Web Experience Impacts Tablet Users' Purchase Experience - 03/13/2012

Is there a viable search alternative to Google? | memeburn
memeburn.com

In light of the Your World ruckus that is taking the tech world by storm, including more employees who want to leave, perhaps it’s time to l

Facebook mobile could make $1.2bn in first year from six key markets
econsultancy.com

Facebook could generate $1.2bn from mobile advertising in its first year from just six markets, according to research firm MobileSquared.