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Sagren Pather
Works at Standard Bank Group
Lived in Durban
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Sagren Pather

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What is Engagement Marketing and how can it really help a business grow faster? This article explains what makes up Engagement Marketing cycle and which particular tools can be used to create a greater customer engagement in 3 steps:  
#marketingtipsforbusiness   #marketing
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Can you think of other tips to lower CPCs and improve overall AdWords performance?

6 Ways To Lower Your CPC and Increase Your Quality Score in AdWords

1. Lower Bids
2. Research and Find Additional Keyword Variations
- Include Long Tail Keywords
3. Use Different Match Types
4. Change the Ads to Make Them More Relevant
5. Try Using Different Landing Pages
6. Create Tightly Themed Ad Groups
- A Word of Advice 

Although lowering your CPC is important to succeed in AdWords and improve other aspects of your campaign, it shouldn’t be your end goal.

The ultimate goal for running an Advertising campaign should be meeting the needs of your potential customers and improving user experience, which will consequently drive more traffic to your website and make your business profitable.

In other words, don’t get obsessed with metrics, especially with just one. Lowering your CPC is just one piece of the puzzle.

+Carlos Rodriguez 

#PPC   #SEM   #AdWords 
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Sagren Pather

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I love it, you should give it a try. You won't be disappointed.
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Digital Marketing Manager
  • Standard Bank Group
    Senior Manager: Digital and Direct Marketing, 2013 - present
  • Nokia
    Digital Marketing Manager`, 2010 - 2011
  • Mortimer Harvey
    Digital Project Manager, 2009 - 2010
  • SABC
    New Media Manager: SABC 2, 2008 - 2009
  • Jacaranda 94.2 FM
    Creative and Technical Enginerr, 2001 - 2008
Basic Information
Digital enabler and Ninja @ Nokia. Passsionate about technology propogation in emerging markets. All my thoughts and opinions remain my own.
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Durban - Johannesburg - Paris
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