I run a non-profit foundation and I'm generally a Facebook skeptic, so the results of this study make perfect sense to me. But I'm wondering if a.) anyone here disagrees with the study's findings and b.) if there could be similar effects on local businesses (i.e., a customer Liking a business but not patronizing that business).
We're also quite wary of stories that lack hard data. This one talks about a subset of people but how many donations are charities on social receiving vs how much they got before that?
In my opinion, Facebook is not a level playing field for small businesses (SMBs). Edgerank favors posts with high interaction.
-FB sells interaction via boost posts. Therefore, Edgerank is biased to big brands.
-Big brands have financial means to create more content and better content. And brand names alone garner likes, simply because they are more recognizable. SMBs can't compete with Coke, etc.
-Even if an SMB had the resources to create great content, they most likely don't have the ad budget that can compete with unlimited ad spends and SM teams at big brands.
-An SMB that targets their locale with Facebook ads and boosting posts will still be competing against large brands that are targeting a wide swath of regions, that likely includes the SMBs region.
A) Have no strategic plan
B) Can't keep up with the quality content demands of most successful social media marketing programs. Instead they post dribs and drabs, never building a true following, or putting a good face on their efforts.
Aisling Irish Center
990 McLean Ave
We will be here all day , so bring your used, but still usable, baseball and softball equipment. It's for a great cause! #baseball #Ireland #Irish #Little League
- Harlem Line MediaOwner, presentWe create branded video content using documentary filmmaking techniques. In other words, we tell great stories that are on-message, on-time and on-budget.
Video Highlights & Clips - MiLB | A surprising first pitch - Video |...
6/26/13: Brian and Allison Miller, threw out the first pitch to a surprise catcher, their dad, Philip Miller, who returned from deployment
6-Year-Old Drumming Prodigy Performs 'Hot For Teacher'
Meet Avery Molek, a 6-year-old drummer who's currently experiencing his 15 minutes of YouTube fame. In a video making the rounds online this
Macy's|Wedding Registry, Bridal Registry, wedding gift, anniversary regi...
Macy's Wedding Registry- Create, modify or search a bridal registry, anniversary registry, or same sex registry at Macys.com. Macy's
!$$ Westcott 302 Photo Basics Reflector Holder - Save Your Money! | Face...
Jenine Channer wrote a note titled !$$ Westcott 302 Photo Basics Reflector Holder - Save Your Money! Read the full text here.
Regional Perfusion Therapy | Montefiore Einstein Center for Cancer Care
The Montefiore Einstein Center for Cancer Care is the only Center in the Northeast offering a full complement of regional therapies that are
Martin Luther King Jr. and the Good Samaritin | Columbia Catholic Minist...
Martin Luther King Jr. and the Good Samaritin | Columbia Catholic Ministry #16. ColumbiaCatholic. Subscribe Subscribed Unsubscribe. Loading.
TechCrunch | Links Posted By Big Facebook Pages Have A 0.14% CTR, 1 Clic...
The click through rate for links posted to the news feed by Facebook Pages with over 100,000 fans is 0.14%, or 1 click per 715 impressions a
Case Study: 10 Steps to Viral Video Monetization | Fitzternet
ShareSo you’ve just shot a video and you’re certain it will go viral. Assuming you are correct in assessing your video’s “it” factor, how wi