So for the past few years we've been doing a campaign that's come to be know as LITweetup Helps
. The whole idea behind it was to extend our philosophy of taking online, offline to create real relationships to an event where we could get together, have fun and help feed our hungry neighbors.Quick Recap: We ran multiple meetups on the same night at Panera Bread restaurants (thanks to our great partners Doherty Enterprises Inc) throughout Long Island to collect food and donations for the (amazing and truly inspiring) Island Harvest < http://bit.ly/1Ojq5e >.So This Year...
I've (+Jeff Namnum
) been a little overwhelmed this quarter (year)
and suddenly looked up and realized it was almost November and I hadn't made a plan yet for this year's Helps campaign. I was stressed and pissed off at myself, but I knew something, anything would be better than skipping it. Just because I was busy didn't mean that hungry people could go without help.Lindsey To The Rescue
Soon after that, I had a conversation with Lindsey Myers at WordHampton PR and she had a Hail Mary Pass of a brainstorm. She thought maybe we could combine the Helps campaign with Long Island Restaurant Week < http://bit.ly/tI5ArD
>. Pure awesomeness
She was able to pull it off, but we were only able to get it done one week efore LI Restaurant Week was starting. Again, anything was better than not helping at all,
so she and the amazing crew at WordHampton (I love those guys, say hi to +Steve Haweeli
when you can) put together a press release, pushed it out to their contacts and we began to put it out to as much of the community as we could.Different, But It Will Be OK
So the dynamic is different this year. 5 brave, generous and very clever
restaurants agreed to serve as drop off locations for Island Harvest all week! The restaurants, addresses and drop off times are here: http://bit.ly/sQmUm2
Each restaurant also offered to host a mini-LITweetup. The dates are on the page with links to RSVP (on Facebook). They have been (much)
smaller than usual, but we knew that walking in. A normal LITweetup takes about 2-3 weeks to build and promote, a helps campaign 4-6. We had to get the word out about this one in 1 week, always fun :)What Can We DoHelp us spread the word
about the restaurants as pick up donations. Island Harvest has a tough job and they do it well. Most LITweetup-ers are communicators of some stripe and we're generally pretty damn good too.
This year we may not get to hang out in as big numbers as we enjoy, but we can definitely raise awareness about Island Harvest's great work feeding our neighbors and drive numbers to this Food Drive and the others going on.
*If you can make it, I'll be at the Roslyn meetup at Thyme.
If you can't make it, I'll miss you and I'll see you soon, but would you please do me a favor?
Remember, someone is hungry, maybe down the block from you. Your G+ post, your Facebook share, your tweet, your phone call, your can of beans, your $1000 check, your 3 quarters, your effort, whatever it is, can put food on that hungry families table.*