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Bjørn Borud
Works at Telenor
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Bjørn Borud

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Mesteparten av mitt yrkesaktive liv har jeg tilbrakt som utvikler -- omgitt av mennesker som er smartere enn meg og der hva du kan gjøre eller hva du kan levere er viktigere enn hva du kan drømme opp. Og før du tror jeg sier at de var smartere enn meg av falsk beskjedenhet; endel av folkene jeg ...
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Reviewing 3D printers
I've read quite a few 3D printer reviews over the last months and now that I have had the opportunity to collect two months worth of practical experience with a well known 3D printer, I have to conclude that most 3D printer reviews are worthless. In general...
I've read quite a few 3D printer reviews over the last months and now that I have had the opportunity to collect two months worth of practical experience with a well known 3D printer, I have to conclude that most 3D printer r...
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Bjørn Borud

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Breaking the patent system by making liberal use of patents.
It is no secret that I am no fan of patents.  Although the original idea was a good one (make sure inventions were shared), people tend to forget that the patent system was created a long time ago.  A very, very long time ago.  It is hardly relevant for the...
It is no secret that I am no fan of patents.  Although the original idea was a good one (make sure inventions were shared), people tend to forget that the patent system was created a long time ago.  A very, very long time ago...
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Makerbot Replicator 5 gen lab notes.
For the past couple of weeks we have been playing with our Makerbot Replicator 5 generation PLA 3D printer in the office.  We use it for a project in the Exploratory Engineering department at Telenor Digital.   Exploratory Engineering is a program for allow...
For the past couple of weeks we have been playing with our Makerbot Replicator 5 generation PLA 3D printer in the office.  We use it for a project in the Exploratory Engineering department at Telenor Digital.   Exploratory En...
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Consumer grade health monitoring equipment.
Right now a somewhat new category of health/medical equipment is beginning to emerge.  These devices are not your traditional medical devices, with their bureaucratic, long-winded approval processes that guarantee that whatever comes out the other side is t...
Right now a somewhat new category of health/medical equipment is beginning to emerge.  These devices are not your traditional medical devices, with their bureaucratic, long-winded approval processes that guarantee that whatev...
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Bjørn Borud

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Have him in circles
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Bjørn Borud

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Printing using PVAc glue on the build plate.
Doing my first 3D print with glue on the build plate instead of painter's tape.  I got tired of poor adhesion for the first few lines and then too much adhesion when you want to pull the part off -- resulting in parts that have fragments of painter's tape s...
Doing my first 3D print with glue on the build plate instead of painter's tape.  I got tired of poor adhesion for the first few lines and then too much adhesion when you want to pull the part off -- resulting in parts that ha...
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Bjørn Borud

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An open letter to Bayerische Motor Werke AG
Dear Assorted Doctors and Otherwise Scientifically Educated Gentlemen of Bayerische Motor Werke AG, I would like to humbly submit my suggestion for extensions of your current automotive control platform:  the Behavioral Adjustment System. Now, first things ...
Dear Assorted Doctors and Otherwise Scientifically Educated Gentlemen of Bayerische Motor Werke AG, I would like to humbly submit my suggestion for extensions of your current automotive control platform:  the Behavioral Adjus...
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Bjørn Borud

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Engineers and negativity towards making.
Over the past few years I've spent a lot of time tinkering and building stuff.  From electronics to mechanical things.  Both have been made possible by the fact that both of these things are now more available -- both in terms of physical availability, but ...
Over the past few years I've spent a lot of time tinkering and building stuff.  From electronics to mechanical things.  Both have been made possible by the fact that both of these things are now more available -- both in term...
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Bjørn Borud

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Cars
A few days ago I had the pleasure of driving  +Ståle Dahl 's 1972 Bertone-designed  Alfa Romeo 2000 GT Veloce from Trondheim to Lom .  Or rather, Ståle and I shared driving duties along this scenic route on our way to a company offsite.  (We usually just re...
A few days ago I had the pleasure of driving +Ståle Dahl's 1972 Bertone-designed Alfa Romeo 2000 GT Veloce from Trondheim to Lom.  Or rather, Ståle and I shared driving duties along this scenic route on our way to a company o...
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Dear +Google, today I uninstalled the Google+ app from my mobile phone.  It is quite obvious that you are not serious about social networking since there are lots of things that do not work properly and there appears to be nobody home to fix things.

I wanted to like Google+.  I'm a Xoogler and I still root for Google as a company.  But I think that Google+ is a pointless piece of shit and it isn't showing any signs of evolving.  

And nothing is more shit than the Google+ iPhone app.

(As for what is wrong: HOW ABOUT GETTING YOUR COLLECTIVE HEADS OUT OF YOUR ASSES!?  YOU ARE NOT LISTENING SO THERE IS NO POINT IN TRYING TO BE CONSTRUCTIVE. THERE IS NO SHORTAGE OF PEOPLE TELLING YOU WHAT YOU ARE DOING WRONG, BUT YOU ARE NOT LISTENING.  STOP BEING SUCH ARROGANT FUCKHEADS AND FIX THE FUCKING PRODUCT).

Thanks.
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Teachable moment: Watch Polar die.
If you want an opportunity to watch an established market leader falter and eventually die, you should have a look at Polar Electro .  I think it is very likely that they are going to be the next Nokia.  Grab some popcorn and watch as they are going to get ...
If you want an opportunity to watch an established market leader falter and eventually die, you should have a look at Polar Electro.  I think it is very likely that they are going to be the next Nokia.  Grab some popcorn and ...
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+Karl Martin Lund Som sagt, alternativene er ikke bra nok -- ennå.  Men jeg er overbevist om at de vil være det veldig snart.  Alle ting tyder på det.  Kanskje allerede i oktober.  Og om det ikke er i oktober tipper jeg det er ca én produktsyklus unna.

Det er ikke sikkert du trenger mer enn ett eller to produkter.  I starten du nesten starte med ett produkt -- til nød to.   Noe mer klarer ikke konsumenten å forholde seg til.

Og det er ikke engang sikkert du trenger å sikte etter massemarkedet.  (Tesla gjorde f.eks ting i helt riktig rekkefølge gitt hvem de var.  Først Roadster for å få de viktige konsumentene ombord (de som former andres meninger), deretter demonstrere feasability i upscale-segmentet og deretter sikte på massemarkedet når hjulene er i sving, så å si.  

Carlos Ghosn er sjef for to digre bilkonsern så han valgte naturlig nok å gå direkte på massemarkedet.  Det var riktig valg for Nissan -- gitt at ting som kan oppfattes som nær prototyper aldri tas veldig alvorlig av markedene hvis de kommer fra selskaper som vanligvis klarer å rote bort prototypene sine eller vanne dem ned så grassat at de er uinteressante når de kommer på markedet.  (Alfa Romeo er faktisk et hederlig unntak.  De har produsert tre av de spennende prototypene sine de siste 7-8 årene, og bare én av dem var vannet ned (Brera) -- de to andre er så sexy at de er til å dø for :) (8C og deretter 4C)).

Merk dog at Ghosn lagde ett produkt:  Leaf.  Nå som konsumentene har absorbert den kan man utvide.  Men det må skje forsiktig.

Hvis Polar skal restarte sjappa si må de lære av selskapene som har gjort dette før dem.  De må "de-clutter" produktspekteret sitt for å eliminere nølingen og usikkerheten til konsumenten og for å fokusere selskapet rundt aggressiv utvikling av viktige teknologier. 

Den største svakheten til Polar er dog at de ikke respekterer konsumenten.  De lager drittprodukter i low-end (pulsklokker som ikke lagrer detaljerte pulsdata, men bare oppsummert informasjon) og de prøver å spille det samme idiotiske spillet kameraprodusenter prøvde seg på en stund der de ville eie hele verdikjeden selv om de bare kunne tilby akseptable produkter i ett eneste ledd.  Hvis man ser på fitnessmarkedet på smart-phones er det helt motsatt.  De ulike app'ene tibyr til og med utveksling av data med hverandre ettersom de spesialiserer seg litt forskjellig (se på Withings, Runkeeper, Moves etc)

Og det ustrukturerte produktspekteret deres ligner til forveksling på Nokia sine håpløst fragmenterte modell samt at de tekniske spesifikasjonene lukter av Motorola sin utviklingstankegang (hauger av prosjekter som utvikler sine egne løsninger og dermed kaster bort tid på uvesentlige ting).

For å sitere Forest Gump: "I am not a smart man" og hvis dette synes åpenbart for meg så må det være noe av dette som synes som "actionable opportunity" for skikkelig smarte folk :)
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Have him in circles
546 people
Pål Kaalen's profile photo
Per Siljubergsåsen's profile photo
Lars Thomas Denstad's profile photo
Robert Elstad's profile photo
Rune Bakken's profile photo
Astrid Undheim's profile photo
Hogne Bø Pettersen's profile photo
Tom Ivar Helbekkmo's profile photo
Einar Næss Jensen's profile photo
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Mad Scientist
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  • Telenor
    2009 - present
  • Fast Search and Transfer ASA
    1999 - 2003
  • Overture
    2003 - 2003
  • Yahoo!
    2003 - 2006
  • Google
    2006 - 2009
  • Guardian Networks
    1996 - 1999
  • Internet Aksess AS
    1996 - 1996
  • Wave Technologies
  • NTNU
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