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Cruelty Free Super
129 followers -
Australia's only animal friendly Superfund.
Australia's only animal friendly Superfund.

129 followers
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Q&A with Lee Coates: What reactions did your family and peers have when you decided to start Cruelty Free Super?

Family – very supportive of the idea and given the way in which it has grown and absorbed so much of my time, that support was critical. In any venture like this, the person who has the idea and passion is motivated by making things happen and it is usually their partner who has to carry them through the difficult times and deal with the frustration etc. I am so grateful that my wife, Sue, has been an absolute rock over the last 8 years (2 years planning and the fund is now over 6 years old). Without her, as the saying goes….

Peers – there are two answers to this. In the UK most thought I was crazy to start a business on the other side of the world and most didn’t believe that there were any veggies and vegans in Australia anyway! Peers in Australia did not believe that a Superfund focusing on animal welfare issues and only using social media to market itself would raise $1000, let alone the $28M we’ve brought in so far and so quickly.
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What does Cruelty Free #Super #Invest in? http://ow.ly/LeA4i
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Cruelty Free #Super will not #invest in companies which are involved in animal testing, intensive farming, polluting, armaments, deforestation, climate change, live exports, tobacco, human rights abuse, gambling or genetic modification.
http://ow.ly/i0HdW
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What doesn’t Cruelty Free #Super #Invest in? http://ow.ly/LeA5r
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Have a question for Cruelty Free Super? Maybe it's in our FAQs http://ow.ly/hW8ur
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