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Landing Page Design Kings
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Using Auction Competitors To Tell a Business Story - There are common questions that Jeff Allen hears from prospects and executives. The frustration is palatable and the solution is simple. Find out more. Read more at PPCHero.com http://ow.ly/2X8OOb
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Better Compare Your Search Term Coverage To The Competition - This week, Google AdWords announced that it is enhancing the Keyword Planner to help compare your search term coverage to other advertisers. This feature will be rolled out over the next few weeks to all advertisers. Read more at PPCHero.com http://ow.ly/2X6COB
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Taking A Look At The New AdWords Fundamentals Exam - The new Google AdWords Fundamentals exam tests your understanding of best practices and insists on a good working knowledge of account management. Read more at PPCHero.com http://ow.ly/2X6rLp
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3 Ways To Decrease CPA Without Tanking Volume - While many front-end metrics (CTR, CPC, etc.) lead to better overall performance, CPA (cost per acquisition) and profit are most crucial to our accounts. Read more at PPCHero.com http://ow.ly/2X35js
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3 Metrics You Must Know to Optimize Your Paid Traffic - There is no doubt about it, split testing paid traffic can be confusing. Even if you know what numbers to review, it’s hard to know what they mean or how they can guide your strategy. If that’s you, I’m going to clear that up for you in this article. I’ll show you how to use this data to get better results from your paid traffic without paying too much. We’re going to cover 3 important metrics that you need to spli... http://ow.ly/2X2zBJ
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Here’s Why You Should Separate Match Types By Ad Group - I will analyze 4 opposition arguments against segmenting ad groups by match type and explain my reasoning for dismissing them. Read more at PPCHero.com http://ow.ly/2X29OK
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How PPC Impacts Your Business - It is important to consistently test new markets and audiences, whether they are truly brand new or indicated by other channels as being of further interest. Read more at PPCHero.com http://ow.ly/2WZSYr
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The Final Four Is Here - The Final Four of our Search Marketing Madness tournament is upon us. Read more at PPCHero.com http://ow.ly/2WZFA3
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[Webinar] Ask Me Anything About CRO With Brian Massey, Joanna Wiebe, and Roopa Carpenter http://ow.ly/2WZjva
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Make an Emotional Connection for Lifelong Customers and Rabid Fans http://ow.ly/2WZ6iR
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