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Lucie Le Blanc
Works at Louis Garneau Sportswear
Lived in Quebec City
1,466 followers|86,193 views
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Lucie Le Blanc
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Marketing Madness  - 
 
Hello people! I stumbled on this announcement from Smashwords CEO +Mark Coker  on my G+ stream and was wondering if any of you had any experience with preorders as a marketing tool.

It's weird how this short post raised a lot of questions in my mind and also fueled it with possibilities. Marketing is probably the topic I avoid the most talking about, since I don't really understand what it is. Why some tactics work and others don't? What makes people sensitive to some strategies, and not care for others? (I know those are big questions deserving of a PHD, but surely there are things we can do to nudge readers' attention in the limits of self-pub.)

So preorders. I'm curious to know if some of you have tried them. For how long before publishing? Is there a recommended time table? Did you have any success with them? And what's the goal? Are they intended to make book sales hit the market all at once, once the preordering time is over? There must be some of that in there. But does it help?

You see, lot of questions. I'm going to cogitate about that for some time, I think. ;).
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Nathan Lowell's profile photoLucie Le Blanc's profile photo
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LOL I know what you think about Smashwords, +Nathan Lowell . ;)

Could someone have a book ready and still play with preorders to artificially create interest? I'm trying to figure out why someone would offer preorders.
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Lucie Le Blanc

commented on a video on YouTube.
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How do you manage the different voices, Brand? Do you practice in advance?
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+Brand Gamblin Thanks, dear. Makes sense, :)
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Lucie Le Blanc

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I knew it!
 
'I' in the 'A' Hole.........of course!!   :D
#funnymemes  
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there may not be an I in team but there is in WIN
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Lucie Le Blanc

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I've been on G+ since the beginning. I tried the blind approach... for about a week. Since then, I've kept my circles to around 150 people. But they are not static: if someone is not engaging followers or begins to share inane stuff, they get cut. Because I read every post from the people in my circles and I've just x amount of free time in a day.

When the Suchandsuch +1 this post appeared, the most annoying G+ feature IMO, I asked people I was engaging with to keep the pain to a minimum, because my stream got overloaded really fast. Then I uncircled in mass to bring back my stream to something more manageable.
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Lucie Le Blanc's profile photoNobilis Reed's profile photoScott John Harrison's profile photoKevin Larson's profile photo
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It's all in how you use the circles.
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scottsigler.com/shop
Hoookayyy ... seems my biz partner +A Kovacs dipped a little to heavily into the egg nog last night. She made a video at freaking 12:01 am on Christmas Morning and is giving away all of our GFL eBooks. For free. All of them. Jumpin' Jehoshaphat.  

Nothing I can do now but back her play while she sleeps off the Christmas Bender™. So watch the vid, then feel free to share it with anyone you know who likes scifi, sports, eReaders, Kindles, etc. Free books for your device. 
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Have her in circles
1,466 people

Lucie Le Blanc
moderator

Marketing Madness  - 
 
To offer free content or to not offer free content.

Free content is something authors or artists can offer to promote their work. In the end, the success of this strategy will depend on the quality of what's offered.

I spend a lot of my free time roaming the interweb in search of new stuff to get addicted to, especially self-pub ebooks or audiobooks. Free content is a way for me to decide if I'm going to put money into helping an author or for just saying "thank you for the good time". And when I'm hooked, I'm hooked. And tell it to my friends.

But to get there, I have to get a good idea of what this artist can do. I have to put 'worth' on an offered work. First, I don't want to have to jump through hoops of different kinds to have access to it, like not having an ebook offered in a format I like to read in, or on a platform I don't want to use. In my case that means PDF and NOT Kindle. It's my right, whatever my reasons. And that's going to be my money on the line. So I get to choose. 

Now comes the tricky part: Series. I love series. Really. Because they make me feel like I have something to wait for. I'm going to check over and over until the next issue is out. It's exciting. When done right.

There's a new trend in town (well, not so new, but it's become an epidemic): offering for free only the beginning of a book, but no warning that it's incomplete, in the hopes that readers will buy the complete thing, These authors probably put so much value on their creation that they don't want to give it away. I can understand that. If that's the case, charge for it.

But when I'm left hanging in the middle of an incomplete story and a casual "to read (or listen to) what comes next, buy the complete book?"  I would prefer very slowly pulling my nails out one by one. Anytime.

What happens in my mind when I'm confronted, without foreknowledge, to this tactic? I lose trust. Trust in the authors' ethics, and trust in their skills.

Trust in their ethics, because I can't help but hear "Joke's on you" in my mind. And, furthermore, nothing can reassure me that even if I buy this book, I'm not going to be left hanging at the end. Again. And trust in their skills, because they haven't proven to me that they know how to write a story with a beginning and an ending.

I review and rate each one of these stories accordingly. If I see a complete free story and realize the author is struggling? I've been known to offer free editing services to them or any other help or advice they need. But if I get one of these truncated ones? I'm going to critique the writing, the editing, the formatting, the font choice, the cover art, the sound quality when in audio... You get my point.

So free content? Do it or don't. But only pick one. Thank you.
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Nathan Lowell's profile photoLucie Le Blanc's profile photoMartin Edwards's profile photoKris Ripper's profile photo
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You're welcome, sir! And thank you.
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Lucie Le Blanc

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Parce que de temps en temps, ma langue me manque et qu'elle est si jolie. ;)
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Damn, I love this guy. He's a bitch, but so am I. ;)
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He is definitely in the "cool kids"group for me :)
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This place is magical. If you come to Quebec City in winter, it's a must see
 
The only Ice Hotel in North America is now open! The 2014 theme is "Myths and Legends from Around the World". Have any of you already had the chance to visit it? http://goo.gl/fTkeO7 
Photo: E. Delbaere
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I'm adding this to my list of things to see if I ever have the money to do some traveling.
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Lucie Le Blanc

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Canada's got talent. ;)
 
Le 21 Décembre (Demain) sera le jour le plus Court de l’année
Le fete du Court métrage (Entrée-gratuite)

1. Plus d’info: lejourlepluscourt.ca
2. Dans une salle près de chez vous (Canada+US*): 
    Cliquer sur un lieu pour voir salle et horaire: goo.gl/ZnbZQs
3. Google+ Events: goo.gl/3iAtKm 

*Le programme Tout-Petits sera à l’affiche du State Theater de Michael Moore au Michigan.

#lejourlepluscourt   #dec21st  
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Merci beaucoup, +Lucie Le Blanc !   #lejourlepluscourt  :)
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People
Have her in circles
1,466 people
Work
Occupation
Digital Press Operator for Louis Garneau Sportswear, Proofreader in both official languages, Podcast addict and editor
Employment
  • Louis Garneau Sportswear
    Digital Press Operator, 2010 - present
  • Sécur inc
    Armed security, 1987 - 2001
  • Diverse companies
    Dumper truck and semi-trailer truck driver, 2007 - 2009
Basic Information
Gender
Female
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Networking
Relationship
Single
Other names
Lulu
Story
Bragging rights
Founder of the Quebec City Tall Club
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Quebec City - Montreal - Donnacona - Lévis