Our COO +Darth Moser posted this yesterday... interesting food for thought. As part of the marketing wing of KMG, I'd like to think that what I do (marketing-wise) on social media works because our audience knows we do keep our promises. What are your thoughts?
If you don't follow +Seth Godin  your doing yourself a disservice.  Here is a snippit from todays post that hits home with those of us involved in marketing:
"If your marketing isn't working, it's either because your promises aren't useful (and big) enough or we don't believe you're the one to keep them."

So which is it? 
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