Let's be honest PR Crises can happen to anyone. Trying to recover from them often times makes or breaks a Brands' reputation. For example yesterday +CelebBoutique (a clothing store that provides celebrity inspired collections at high street prices) sent a celebratory tweet about their #Aurora
, dress inspired by +Kim Kardashian
on +Twitter. The tweet, (found here) http://buff.ly/LECy6q
via +The Huffington Post
. +CelebBoutique (states they were) completely unaware of the of the Midnight shootings, at the now, infamous #CenturyCinema
in Aurora, Colorado . To their misfortune they had not fulfilled the "Enlightenment" Social Business hierarchy of need according to this "How to Avoid Social Media Crisis or Disaster" Infographic. View their Unreserved Apology here http://buff.ly/Og9dNc
. Is this enough?! What would you do differetly?!