Profile cover photo
Profile photo
Steve Masters
2,706 followers -
Digital marketing manager, writer, SEO, webmaster, publisher.
Digital marketing manager, writer, SEO, webmaster, publisher.

2,706 followers
About
Posts

Post has attachment
Storytelling is the watchword in content marketing. To communicate with humans on an emotional level, you should tell stories using the same techniques that we all grew up with.

We learn from an early age through stories and there is a practical method to storytelling that you can employ in your content marketing. Read more about this on Marketing Week or Smart Insights. Also, LinkedIn created an infographic to track the rise of storytelling in marketing, using data.

Data storytelling is the art of telling brand stories using data visualisation and that’s what we’re going to cover in this article.
#storytelling #datavisualisation #datajournalism
Vertical Leap
Vertical Leap
vertical-leap.uk
Add a comment...

Post has attachment
The face is perhaps the most emotionally engaging pattern that humans recognise. In this blog post, I look at how we spot faces in everyday objects, and about how faces are consciously included in the designs of things like cars and buildings. Is it by accident or by design?
#design #pareidolia #marketing
Add a comment...

Post has attachment
If you do one tram ride in Lisbon, choose line 28. This is the most-recommended tram route through the most popular touristic sites of #Lisbon, from Martim Moniz to Campo Ourique. Tram 28 passes through Graça, Alfama, Baixa and Estrela. #Portugal
Add a comment...

Post has attachment
In the arms race to publish as much content as possible, large publishers need to rely on an army of providers who will create their content for them. They can’t pay for it all, so that content needs to be free and the providers of that content need to see a value in providing it.

However, publishers should take more care not to be duped by writers who are earning money from third parties off the back of the publication. #seo #contentmarketing
Add a comment...

Post has attachment
Add a comment...

Post has attachment
Connectivity has globalised communications, bringing us closer together, sparking ever newer efficiencies and benefits, like online shopping with order tracking and fast delivery, mapping services, the ability to create your own holiday without a tour operator.

But now this technological, online revolution is starting to hit the speed bumps of real life. Suddenly, unlimited and unrestricted growth is being hampered by real world problems and tripping up the new mega brands.

#ecommerce #uber #airbnb
Add a comment...

Post has attachment
Try this interactive report, to analyse World Cup teams and see if you can work out which team should win the World Cup.
Add a comment...

Post has attachment
Add a comment...

Post has attachment
Even a visit to a new brewing company in #Monaco didn't prevent Daniel #Ricciardo winning the Grand Prix. #MonacoGrandPrix
Add a comment...

Post has attachment
To understand the performance of a website and identify areas ripe for improvement, we created a model based on intent, called the Buyer Intent Model. In this article, we explain how we use this model to identify which search terms to target to get the best possible return for our customers.

The Buyer Intent Model allows us to categorise all search queries for which a site appears, based on product and brand awareness, so that we can then compare performance of branded and generic terms and better understand market share. We use the data in each category to identify opportunities to improve a site’s performance. #seo #keywordresearch #consumerbehaviour
Add a comment...
Wait while more posts are being loaded