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Dearne Sutherland
Lives in London
32 followers|1,540,659 views
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Work
Occupation
Digital Marketing
Basic Information
Gender
Female
Story
Tagline
A London-based Digital Marketing Manager specialising in the fashion industry.
Introduction
My name is Dearne (pronounced Dee-Arn) and I'm an Australian living in West London. I spend my days working in Digital Marketing for a British heritage brand, and blog in my spare time.
Places
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Currently
London
Previously
Melbourne - Virginia
Links
Dearne Sutherland's +1's are the things they like, agree with, or want to recommend.
Coles lets Australia smell Heston’s buns in national print campaign
www.marketingmag.com.au

Back in October we reported that Coles had recruited celebrity chef Heston Blumenthal to partner on a range of products using ingredients in

Shoes of Prey Reveals Futuristic Development Project
www.powerretail.com.au

Bespoke womens footwear pureplay, Shoes of Prey has had some great successes in the past year and is now ready to press on with its future p

35 Clearest Waters In The World To Swim In Before You Die
dailynewsdig.com

Every one loves taking a dip in the clearest of waters on a summers day. So check out our list of 35 of the most clearest waters in the worl

Personalization isn’t what you think it is
econsultancy.com

As marketers, we are all becoming more familiar with personalization as we recognize the need to tailor digital experiences to individual us

Instagram Best Practices for Brands
blog.hootsuite.com

Discover Instagram best practices for brands and why it’s important for them to tap into this mega social network.

Facebook decreases organic reach
wearesocial.net

A year ago we analysed how the reach of brands' content on Facebook was decreasing - the same content reached less people than in previous m

Facebook: it’s not all about the money
wearesocial.net

The Guardian recently published this article by me about Facebook's evolution into a paid media platform. They've been kind enough to let us

Four points of Pinterest in ecommerce‏
econsultancy.com

The pinboard-style website is on the rise, aspiring to become the visual search engine of the internet.

4 Digital Marketing Takeaways from Victoria's 2020 Tourism Strategy
www.onqmarketing.com.au

We've read through Tourism Victoria's 2020 Strategy and with a focus on 'digital excellence' we've put together four key digital marketing t

STA Travel | USA
www.statravel.com.au

Uncover Discover USA. Check out some of the best gems of the USA - Uncovered by you!

Marketing Ideas and Blogging | Social Media Today
socialmediatoday.com

Content marketing consists of producing and publishing information that builds trust and authority among your ideal customers, a way of crea

The social measure: how Expedia is staying ahead of the curve | Travel I...
www.eyefortravel.com

“Looking beyond the usual channels is important but you can’t simply jump on the bandwagon,” says James Davies, social media manager, Expedi

Gecko's fucking brave rebrand
www.bandt.com.au

Adventure travel operator Gecko’s Adventures has unveiled a new “raw and real” approach to marketing with swearing now part of its lingo.

Curating Menswear Online with Kent & Lime
www.powerretail.com.au

Removing a man's concerns when shopping for clothes is about providing the right fit, says Will Rogers, Founder of menswear online retailer,

Stories from the city, stories from the sea: how to supercharge your hol...
www.propellernet.co.uk

Content wasn’t just king but “kingmaker” according to one speaker a couple of weeks ago, as digital types from London and beyond joined us c

Travel, tourism and airlines top Facebook pages in Australia
www.news.com.au

AUSTRALIANS are whiling away their days fantasising about holidays on Facebook, with pages about travel, tourism and airlines the most

Why Instagram Matters for Travel Brands & Travel Bloggers #IGTravelT...
www.skimbacolifestyle.com

I'm super excited to announce that I will be speaking at the TBEX conference in Dublin, Ireland this fall about Instagram strategy for trave

10 companies in the tourism industry doing great things on Instagram
www.trosmith.com

TRO SMITH Social Media In Travel and Hospitality – Providing the Travel and Hospitality industry with the best practices and current informa

The 10 best travel galleries on Instagram
www.directline-holidays.co.uk

Our social media expert Tom Bourlet shares some fantastic travel-related photographs that he’s found on the photo-sharing social platform In