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Flawless Inbound
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We are obsessive about helping companies transform their marketing methodology
We are obsessive about helping companies transform their marketing methodology

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Before you can develop content & begin engaging individuals within your target accounts, you will need to answer several questions:

1. Who specifically are you selling to? (Remember: you may be targeting some named companies, but it is specific individuals within these organizations that buy your products, and you need to understand their motivations and purchasing triggers).
2. What are their objectives & obstacles to success?
3. How specifically do they navigate stages of a typical buyer’s journey?

The better you can answer these questions the more precisely and successfully your sales and marketing teams will be able to resonate with your target accounts. http://bit.ly/2slaBLQ
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As a CMO, ask yourself the following questions:

A) Do you have the correct metrics to measure your department alignment to your overall business goals?
B) Do you have the correct Tools that can help you run your reports at the executive level?
C) Do you have the correct marketing department organization chart that will help you prepare for future expectations?

If you have two "No's", we need to chat. http://bit.ly/2sYT2yO
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When it comes to sales, less is more for phone calls and emails. What really counts is meaningful, personalized engagement. http://bit.ly/2s0tljG
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It's still important for digital communication to be personal and genuine. The Internet is made up of people. http://bit.ly/2sY4oT1
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Developing an agile marketing department is the key to your future success. Here are six immediate values that agile behavior brings to your marketing department:

1. Responding to change and not always following a plan.
2. In agile marketing, take an iterative approach including strategy, testing, & analyzing results.
3. Testing and data over opinions and conventions.
4. Many small experiments over a few big bets.
5. Individuals and interactions over one-size-fits-all.
6. Alignment between Sales and Marketing.
http://bit.ly/2sHY5Uz
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At Flawless Inbound, we pride ourselves on harmonizing a company’s marketing and sales departments. We integrate the marketing and sales teams within their business process and ensure they are working towards the same end goal. Want to receive updates on the latest inbound marketing best practices? Subscribe to our blog here: http://bit.ly/2rK6mdl
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Are you having a dialogue with your prospects? Telling a remarkable story inspires your clients to spread the word for you, through online reviews, email, social media, on blogs and in person. Not only is this the most cost-effective form of marketing, it’s also the most impactful. Rather than paying to advertise your business, people are telling your stories for you, encouraging others to find you and learn more. These remarkable stories are the linchpin to wildly successful inbound marketing and inbound sales.
http://bit.ly/2s4g5qH
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