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Michelle Manafy
Works at Online Publishers Association (OPA)
Attended San Francisco State University
Lived in Walla Walla, WA
276 followers|3,890 views
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My latest Inc. column helps those with limited time and resources for social media marketing prioritize their choices of which networks to focus on.
Avoid the social media time-suck: Choose the channels that align with your audience to become a social media success story.
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Great article Michelle -- and great insight.
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I know that many of you already use tools to ease the incorporation of content into your workflow, but I've collected some of my favorite tactics & tools in my latest coumn for Inc.com 
Too busy with your day job to think about content marketing? Time to think again.
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Blame Tech? (Of course I loves me some tech...) The firing of New York Times editor Jill Abramson has been covered with all the gossipy verve of a traditional tabloid scandal. But by obsessing over the sordid details, we’re missing a key point: Technology has made it harder for women to survive, and thrive, in journalism. And that has big consequences for the quality of news we receive.
As news edges into a digital future, the gains of women are being erased.
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Now that's the power of great content. 
Save the Children hopes sex will sell its message: that the world's mothers and young children die from diseases and conditions that could be prevented. But it's unclear if the public will buy in.
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An article I wrote for PBS MediaShift on the fact that "mobile-first" is not fast enough. Publish everywhere and be ready for the next thing yesterday... 
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Wonderful piece, as it highlights the reality and a couple of my favorite media companies that are doing good thinking about how they build a service that meets reality. Vox and FT.com have been interesting to watch.
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Who knew? 
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Michelle Manafy

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Okay, so CMSs are just now "starting to be cool" in journalism? Oy. 
A look at Scoop, the CMS that powers NYTimes.com and its mobile apps.
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My latest Inc.com column:  Too busy with your day job to think about content marketing? Time to think again. Some tips for those of you who need to find ways to save time & money in adding content to your marketing mix. 
Too busy with your day job to think about content marketing? Time to think again.
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So excited to be doing a new regular column for Inc.com on content strategy for businesses of all kinds. 
Here's why online content marketing is the surest way to get noticed and boost sales.
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Well, Tom, given that you were one of the best professors I ever had: Thanks hardly seems to cover it.
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I love this sort of thing; great for kids who obsessively play ... get a taste for creation (and coding, maybe). 
If you've ever dreamt of designing your own videogames, get this app.
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Educators are hopeful that the program will teach the students to think about privacy when on the Internet.
Middle school students in New York City are learning the basics of privacy and social media, and the program could soon go national
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This is a really interesting chart about the migration from "old" to "new" media by leading journalists. However deeper in the report, Pew touches on the "old" media outlets that are hiring from digital-native outlets. Me thinks that only part of this story is getting all the hype. 
In recent years, a number of legacy journalists—some victims of layoffs or facing the prospect of job loss—have moved to the digital news realm, often at small or medium sized startups.
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People
Have her in circles
276 people
Robert Rose's profile photo
Konrad Sanders's profile photo
Rafat Ali's profile photo
Work
Occupation
Writer, Editor: Focused on Content and Community
Employment
  • Online Publishers Association (OPA)
    Editorial Director, 2013 - present
  • min
    Senior Editor, 2012 - 2013
  • FreePint
    Editor-in-chief, 2011 - 2012
  • Information Today, Inc.
    Editorial Director, Enterprise Group, 2002 - 2010
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Walla Walla, WA - San Francisco, CA - New York, NY
Links
Story
Tagline
Content industry thinker, writer, speaker
Introduction

Michelle Manafy is the editorial director of the Online Publishers Association. She has two decades of publishing experience, more than half of which has been focused squarely on the business of digital content.

Prior to joining the OPA in 2013, Michelle served as senior editor of the Media Industry Newsletter (min) where she concentrated on digital strategies and revenue channels for the magazine media industry in the min’s, as a judge for its awards programs and as an organizer of min’s events. Before representing the min brand, Michelle served as editor-in-chief of UK-based digital publisher FreePint Limited, where she focused on the enterprise information industry. And prior to leading editorial strategy for FreePint, Michelle was editorial director of Information Today, Inc.'s Enterprise Group, where she served as editor-in-chief of EContent magazine, which covered emerging content creation, management and delivery strategies and tools. She also edited the Intranets newsletter and served as the chair of Information Today’s Enterprise Search Summits and Buying & Selling eContent Conference. 

An award-winning editor and columnist, Michelle has written on a variety of technology topics including digital publishing, social media, content development and distribution, streaming media, and audio, video, and storage technologies. She speaks at a wide range of events and serves as a judge for media, content and technology competitions. She is the co-editor of and a contributor to the book Dancing With Digital Natives: Staying in Step With the Generation That's Transforming the Way Business is Done (May 2011, CyberAge Books). Well versed in content marketing, she also edited David Meerman Scott's first book, Cashing in With Content. Michelle has worked in digital, book, and magazine publishing for more than 20 years in areas ranging from pop culture to academic nonfiction and holds a BA in journalism from San Francisco State University.


Education
  • San Francisco State University
    Journalism
  • Walla Walla High School
Basic Information
Gender
Female