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Michelle Manafy
Works at Digital Content Next
Attended San Francisco State University
Lived in Walla Walla, WA
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Michelle Manafy

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It has been interesting writing on content marketing for Inc. I do feel that storytellers have the advantage here as we see all opportunity through that lens. 
Content can attract new business, differentiate you from your peers and, even better, transform your relationship with customers from hired gun to trusted ally.
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Michelle Manafy

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Wow. 
This Bullshit runs mighty deep. 
Teachers and parents often ignore the reality in front of their eyes and see, instead, the stereotypes.
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So worth reading, for my media peeps. A really insightful look at the differences in these two successful media companies. Both approaches are successful, but so different despite constant comparisons between the two. Worth reading. 
On the face of it, BuzzFeed and Vice are two companies with a lot in common. Both get young internet users, both get mobile and social, both rely on the advertising industry, both produce entertainment, and both produce journalism. It’s almost too easy to find examples of people comparing the two – Google “BuzzFeed and Vice” to get started and you can pretty much take your pick. The often-mistaken-but-never-in-doubt Michael Wolff is one of the wo...
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Michelle Manafy

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My latest Inc.column, which focuses on quality, trust and transparency. Obvious to some of you, but useful for those coming at content marketing from outside the inner circle. 
Inc.com
When you get into the content business, you raise your chances for success. You also run the risk of alienating your customers if you don't do content right.
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Michelle Manafy

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What is Public? Anil Dash makes a deep exploration of the tension between social media, living our lives "publicly" and media use and permissions... He has given me a lot to think about as a journalist and media thinker. As a social media user: I guess I always assumed that if its out there, it's fair game. Now I'm not so sure... 
It’s so simple, right?
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Michelle Manafy

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Okay, so CMSs are just now "starting to be cool" in journalism? Oy. 
A look at Scoop, the CMS that powers NYTimes.com and its mobile apps.
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Michelle Manafy

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My first time at the Collision conference, which attracted 7,500 attendees from 89 countries. Really incredibly vibrant event, dominated by startups. Best networking in ages... great to be somewhere where people don't fall out into the usual cliques; rather, where they actually want to meet new people. 
Information for and about the digital publishing industry from the leading trade association dedicated to representing the interests of high-quality digital publishers before the advertising community, the press, the government and the public. Includes recent news and latest research on the industry, as well as membership information.
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Hells Ya. 
In the Participation Age, a New Form of Payment Is Emerging: Time.
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Clearly Hamilton Nolan has been burnt by some poor editing. But I'd love to know what some of my writer friends think of this. I know one best-selling writer who credits me with "teaching him how to write" as his first editor and. as a writer, I have benefited greatly from the process when it is good. But is this editor/ writer dynamic rare? I certainly hope not. 
In the writing world, there is a hierarchy. The writers are on the bottom. Above them are editors, who tell the writers what to change. This is backwards. How many good writers has Big Edit destroyed?
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And trailblazing the internet was far from all these incredible people were up to. Come on, one has a destroyer named after her! 
Fifteen badass ladies in the history of computers and the web and the badass things they did.
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I know everyone is in the content business these days. But I can't think of a brand doing content as well as Red Bull... 
Ninety percent of B2C marketers are using some form of content marketing. However, according to the Content Marketing Institute, less than half of those marketers have a documented content strategy—despite the fact the most effective content marketing is based upon one.
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Michelle Manafy

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My latest Inc. column helps those with limited time and resources for social media marketing prioritize their choices of which networks to focus on.
Avoid the social media time-suck: Choose the channels that align with your audience to become a social media success story.
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Great article Michelle -- and great insight.
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People
Have her in circles
314 people
John Blossom's profile photo
Michael Smith's profile photo
Sean Peter's profile photo
Hector Leon's profile photo
Vignesh Viggs's profile photo
Kathleen Greenler Sexton's profile photo
Larry Schwartz's profile photo
Bob Fernekees's profile photo
Bernd Rubel's profile photo
Work
Occupation
Writer, Editor: Focused on Content and Community
Employment
  • Digital Content Next
    Editorial Director, 2013 - present
    In my role as editorial director, I am responsible for the DCN’s content-related initiatives, including our InContext site and annual member summit, as well as evangelizing industry best-practices in a wide range of venues.
  • min
    Senior Editor, 2012 - 2013
  • FreePint
    Editor-in-chief, 2011 - 2012
  • Information Today, Inc.
    Editorial Director, Enterprise Group, 2002 - 2010
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Walla Walla, WA - San Francisco, CA - New York, NY
Story
Tagline
Content industry thinker, writer, speaker
Introduction

Michelle Manafy is the editorial director of Digital Content Next, an organization that represents leading media companies. She has two decades of publishing experience, more than half of which has been focused squarely on the business of digital content.

Prior to joining the DCN (when it was called the Online Publishers Association) in 2013, Michelle served as senior editor of the Media Industry Newsletter (min) where she concentrated on digital strategies and revenue channels for the magazine media industry in the min’s, as a judge for its awards programs and as an organizer of min’s events. Before representing the min brand, Michelle served as editor-in-chief of UK-based digital publisher FreePint Limited, where she focused on the enterprise information industry. And prior to leading editorial strategy for FreePint, Michelle was editorial director of Information Today, Inc.'s Enterprise Group, where she served as editor-in-chief of EContent magazine, which covered emerging content creation, management and delivery strategies and tools. She also edited the Intranets newsletter and served as the chair of Information Today’s Enterprise Search Summits and Buying & Selling eContent Conference. 

An award-winning editor and columnist, Michelle has written on a variety of technology topics including digital publishing, social media, content development and distribution, streaming media, and audio, video, and storage technologies. She speaks at a wide range of events and serves as a judge for media, content and technology competitions. She is the co-editor of and a contributor to the book Dancing With Digital Natives: Staying in Step With the Generation That's Transforming the Way Business is Done (May 2011, CyberAge Books). Well versed in content marketing, she also edited David Meerman Scott's first book, Cashing in With Content. Michelle has worked in digital, book, and magazine publishing for more than 20 years in areas ranging from pop culture to academic nonfiction and holds a BA in journalism from San Francisco State University.


Education
  • San Francisco State University
    Journalism
  • Walla Walla High School
Basic Information
Gender
Female