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Patrick Dodge
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57 followers
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Are you trying to attract leads for your company on LinkedIn?

If so, you might’ve noticed that auto-posting blog links isn’t getting the job done. The culture on LinkedIn has changed, and marketers need to adapt if they want to make an impact.

For the last six months I’ve immersed myself in this space, observing, networking, testing, failing, and succeeding.

I’m going to try to boil down (almost) everything I’ve learned in one post. It should take about ten minutes to read, and will deliver a payload of actionable takeaways for your strategy. Ready? https://hubs.ly/H0cGhmf0
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No one likes to cheapen the brand by spamming the list with sales offers. At the same time, your company needs to sales today – not tomorrow.

How can #marketers deliver short-term #sales without sacrificing long term goals? https://hubs.ly/H0cG62x0
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#HubSpot's 2018 State of #InboundMarketing survey results are in!

It includes insights from 6,200+ respondents from 100 countries. If the latest strategic data on sales and marketing is your kind of thing, get it here: https://hubs.ly/H0cDQVJ0
State of Inbound 2018
State of Inbound 2018
stateofinbound.com
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Has your company started using #chatbots for #LeadGeneration?

Some people are saying they will replace email marketing.

We talked to a few experts who completely disagree, as they shared some best practices about working with Messenger chat. https://hubs.ly/H0c4Pky0
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The success of your relationship with a #HubSpot partner depends heavily on the onboarding process.

We asked James R Desmond, a consultant who has managed onboarding for some top agencies, how businesses and partners can get started on the right foot. https://hubs.ly/H0b_8sc0
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Breaking: #Facebook ban on Messenger #chatbots has been lifted! Bot away!
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Excellent advice about how to manage freelance writers. One thing I would add: Let them go quickly if the relationship isn't working. Sometimes, you're just not a good fit for each other. Don't drag things out.
https://hubs.ly/H0bMbMf0
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People who work on #InboundMarketing all day long sometimes forget that our bosses and clients often don’t really understand what it truly means, and how it compares with outbound.

Even after explaining, you’ll likely face some questions:

*Which one will generate more leads?

*Do we need both?

*How do the costs compare?

What would your answers be? https://hubs.ly/H0bKNnV0

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How can #chatbots and email work together?

How do bots fit in a healthy #B2B #LeadGeneration campaign?

How can marketers stop themselves from abusing this amazing tool?

I talked to a few expert bot-ers about these very things. Get their answers. https://hubs.ly/H0bG7fb0
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"Truth Decay" in American public life, and what that means for marketers https://hubs.ly/H0bbWCd0 #InboundMarketing
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