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Maureen Blandford
2,160 followers -
Planet's most ardent B2B Warrior. Slayer of misperceptions.
Planet's most ardent B2B Warrior. Slayer of misperceptions.

2,160 followers
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Yep. Love.
"Leaders can't dictate culture, but they can nurture it. They can generate the right conditions for creativity and innovations. Methaphorically, they can provide the heat and light and moisture and nutrients for a creative culture to blossom and grow."

--Tom Kelley and David Kelley, Creative Confidence

#creativeconfidence   #leadership  
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+Tamara Schenk +Dave Stein +S. Anthony Iannarino 

I'm sure you've all written about how to manage the seasoned salesperson (who's still doing pretty well selling), but is challenging to motivate that salesperson to adopt best practice processes.

If you've written about it, would you share a link, please?

Thanks!
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Important stuff here. Read the comments.
I attended about 15 minutes of a webinar today and once again, heard +SiriusDecisions research misquoted (did it myself prior to digging further into their research, shame on me). They've since clarified that 67 percent of the buyer’s journey is now done digitally. The 67 percent statistic in no way says that no one talks to a salesperson before getting halfway through the buying cycle, but this is how some continue to interpret it. Check out this post.
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Love
How semantics work in the G+ environment

We are so used to things working frictionlessly here that we frequently forget the massive amount of analysis that goes on behind each of our actions. To see just how the "conversation" adds depth to your interactions, helps increase the credibility of your profile and helps your SEO take the jump: http://goo.gl/IBKqCy
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"It’s important to know when it’s time to turn in your kazoo. "
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LOVE
6 Visual Solutions To Complex Marketing/Analytics Challenges

In my latest blog post, http://goo.gl/jUI9xN, contains six venn diagrams that tackel the rightand the wrong approaches to macro digital strategy, social media participation, content marketing, analytics/measurement incentives, and making tons and tons of profit by focusing on economic value.

There is a lot I can write about each topic, the challenge was trying to boil it down to a simple picture. And who does not like venn diagrams? 

The post is here: http://goo.gl/jUI9xN  Please share your feedback via comments on the post. Which one was your favourite?

#stinkless   #rockmore  
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"...the true influence indicator which is the ratio between reach and digital engagement across all channels."

Go Marcy!
Dear Bloggers. No wait....Dear BRANDS....no wait...oh heck...how about both of you guys read this....
We need a pre-nup. Insist on it k?
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This. Yes.
I'm sure there are some lessons to be learned from Apple and Amazon and Gieco and BRKB and other glorious companies. But the number of lessons applicable to your company are less than zero. Because you are not Apple, you never will be.

And there is nothing wrong with that. We can hear what these companies are doing. We can see if there is any part of our culture, people, customers, products, vision, strategy, that are even remotely conducive to adapting Apple's beat practices. If not, we are way better off spending time developing our own unique obsession with customers, our own obsession with destroying product stupidity, our own obsession with a insanely focused culture, and so on and so forth. 

For all of the reasons above I'm not a big fan of conference speakers or books that are entirely based on: "You should do x, y, z, a, b, c because those are exactly the reasons Facebook/Apple/Walmart are successful."

What works for them will not work for you. Find your own way.

#harshrealities   #beyoubecauseeveryoneelseistaken  
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