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Dave Lloyd
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Principal Consultant at Adobe
Principal Consultant at Adobe

193 followers
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Integrated content marketing & content sequencing. How to think strategically about content strategy.
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Case studies on career success in analytics & search marketing fields
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Does social proof help a brand or company? In a time where word of mouth spreads quickly and complaints can be found easily, social proof for any business can be valuable. Have you ever researched a company online and used their service because of a review you read or a social endorsement you noticed? http://mashable.com/2015/02/25/social-proof/

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Have you ever witnessed a social media mistake or bad habit that made you cringe? As the world becomes more digital we all have to be more careful & resilient about what we do and say on social media and for the brands we support. What's the worst social media habit you've personally seen? http://www.business2community.com/social-media/breaking-bad-social-media-habits-01168506

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What search engine, besides Google, do you use most? I was reading a good article the other day on some of the most used sites in the U.S. and was surprised to see a few international search engines on the list of the top visited sites in America. The two that made the biggest impression were Baidu, China’s largest search engine, and Yandex, Russia’s largest search engine. I personally still use Google and sometimes Bing for variety. How often do you use search engines vs. social platforms for keeping current in your industry? http://www.searchenginejournal.com/international-search-engines-gaining-us-seo-domestic-audiences/125038/

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Was reading up on "social listening" the other day and the concept actually makes a lot a sense. It seems like more and more companies are turning to social media to not only listen to their customers and clients needs but also to find ways they can help other people who are in need of their services but may not be aware of all the options out there. Can you think of a time when you reached to a company via social media and were delighted by the response? http://www.searchenginejournal.com/generate-leads-social-media-simply-listening-audience/125795/
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Intuition, meta cognition, and data driven marketing. What soft cognitive skills make the most difference in strategic thinking?
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Who's going to Adobe Summit in Salt Lake City, UT? Look forward to meeting folks at my session on Content, SEO, & Customers
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