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Pedro Sá
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“Success is the ability to go from one failure to another with no loss of enthusiasm.”
“Success is the ability to go from one failure to another with no loss of enthusiasm.”

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9 Conversion Experts on Why PPC Landing Pages Are the Key to Smarter Marketing: http://bit.ly/1iyfxN0

Featuring +Brad Geddes +Iain Dooley +Peep Laja +Ashleigh Bunn +Brian Rotsztein +Theresa Baiocco +Igor Belogolovsky  +Christian N. +Matt Hessler 
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Another great post in this long series about how to audit every aspect of your +Google Ads  account. 
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+Brad Geddes and +Joseph Kerschbaum cover ad testing and ad copy. (Talk about your subject experts...)
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I'm doing a multi-week series on Ad Testing Metrics. The first week is: CTR
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CPA is often a better 'filter' in ad testing than a metric to use to pick winners. Here's some great info on using CPA as a testing metric.
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ROAS, ROI, and Conv Value/Cost are often misused. We're clarifying these metrics before we get into how to test by ROAS & RPI in our metric article series.
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Top Ten SEO Books Listing

Top ten SEO books and yours truly is there (so is +Eric Enge) - definitely will be smiling in my sleep tonight. :)
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Why anchor content is KEY to #contentmarketing success (video)

If you want to have any hope of standing out in the content attention war, you've got to be creating what he calls Anchor Content.

Find out what that is and how to do it in this #HeresWhy video at http://stonet.co/anchor-content-gp
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