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Pedro Sá
Works at Digital Marketeer
Attends Católica Business School
Lives in Porto
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Pedro Sá

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When you’re not using call tracking you will only optimize for a higher CTR. 

With call tracking you’re able to optimize for what really matters: Leads.

7 Misconceptions About AdWords Call Tracking After Analyzing 821 Businesses

Typical Reasons Why Small Business Owners Don’t Want Call Tracking:

1. I Don’t Want To Show An 800 Number
2.  I Want To Brand My Phone Number 
3. My Advertising Isn’t Performing At All, So We Have No Calls To Track
4. You Should Already Know What Keywords and Ads Result in Calls
5. Call Tracking Is Not Worth The Added Expense 
6. We Already Ask Where People Find Us 
7. Call Tracking Will Negatively Impact My Google Local Search Rankings

3 Tips on How To Get The Most Out of Call Tracking

1) Only Count Real Phone Calls
2) Record Your Calls And Listen To Them
3) Import to Analytics/AdWords for Rapid Optimization Data

There are no excuses for not knowing the precise efficiency of your direct marketing.

The amount of misconceptions about call tracking is increasing almost every day and it’s hard to figure out exactly what the source is.

My best guess is that the misconceptions come from a mix of uninformed business owners and scam-agencies trying to keep their clients from tracking what is really going on.

What other client objections to call tracking would you add to this list?

+Andrew Lolk 

#sem   #AdWords   #Onlinemarketing  
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Pedro Sá

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Very successful people rest well. LinkedIn Influencer Gregory McKeown busts myths of success that hold us back.
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Making Remarketing Better & Easier: Introducing Smart Lists in Analytics

While many marketers love the 100s of dimensions they can use to create Remarketing lists in Google Analytics, others have told us that the sheer number of possibilities can be overwhelming.

So to simplify the product while still ensuring great results for our users, we’re proud to announce a new type of Remarketing list: one that’s managed automatically. Now when creating a new Remarketing list, you’ll have the option to have Analytics manage your list for you.

Learn more about this new feature in today's post:
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If Google's unnatural and bad links warning ruled out, check out possible reasons of Why has Google Penalized the Popular Guest Blogging Community 'MyBlogguest'

#myblogguest #guestblogging #googlepenalty #seo
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Pedro Sá

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Get inspired to improve your site's user experience with these real life examples.

We still love the "Analytics in Real Life" video series. Have you seen them all yet? Check out the landing page optimization video attached (worth a fresh watch even if you have seen it). We've linked the other 2 for your convenience below as well.

Site search in real life is here:
Online checkout is here:
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Pedro Sá

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Babies react to lemons.
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Have him in circles
43 people
vasco marques's profile photo
Fernando Rodrigues's profile photo
Meet Tomorrow’s Consumer [INFOGRAPHIC]
To enlarge image:

Are you ready to win 2015’s consumer heart and mind?

"Harvard Professor Shoshana Zuboff said that every century or so, fundamental changes in the nature of consumption create new demand patterns that existing companies can’t meet unless they applied imagination to see beyond what they’re selling today.  Indeed, consumers have never been savvier, well connected, and value conscious.

Today’s consumers engage with your company in very different ways than they used to.

Meet Mike, your customer in 2015.  Mike never loses sight of his iPhone. He’s very opinionated and not afraid to share his opinion using his social media channels (whether good or bad). He doesn’t trust advertising and only connects with brands that he feels are authentic and stand for higher purpose. He publicly admits to showrooming and has been conditioned to expect everything immediately and now."

Take a look at this infographic to find more about your tomorrow’s consumer.

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H/t +Reuven Gorsht
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Have him in circles
43 people
vasco marques's profile photo
Fernando Rodrigues's profile photo
SEO, PPC and WebAnalytics
  • Digital Marketeer
    Freenlance, 2011 - present
    Informatic Managment, 2005 - present
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Contributor to
“Success is the ability to go from one failure to another with no loss of enthusiasm.”
I'm from Porto, Portugal one of the most beautiful city´s Europe.

Been working in digital marketing for the last 2 years and each day that passes I´m more addict to it...

I love music, cinema, guitar, swimming, biking, new technologies and riding horses.
Bragging rights
With 35 Years old Im not bold!!
  • Católica Business School
    Marketing Managment, 2012 - present
  • IPAM
    Marketing Managment, 2007 - 2011
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