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Mark Irvine
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57 followers
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Mark's posts

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Google AdWords' new interface offers more than just a reskin of the platform you already know. Learn about new targeting features, bid adjustments, and ad extensions introduced into the interface!

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Google's newest ad extension - Promotion extensions - is now in beta within the new beta AdWords UI. Learn how to create them & best practices here!

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Google's new changes to enhance CPC bidding has some potentially large impacts in many accounts - find out more here!

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Google's new Smart Display campaigns looks to make display advertising easier for advertisers. Learn how to set up & optimize them!

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Google is expected to release Similar Audiences for Search Campaigns very soon! Learn how it performs and best practices early!

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Thanks to everyone who made it out to #SMX West and attended my session on ETAs and writing new ads for the next age of search!

My presentation is now live on Slideshare

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Google took center stage this morning to keynote #SMX West. Here's a recap of what Google's planning for the future of search!

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Google announced critical changes to how #PPC Advertisers should expect their keywords to reach users late last Friday!

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Google's NEW location extension for GDN ads may help local advertisers drive additional business from off of the SERP!

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The single biggest improvement you can make to your #ppc campaigns may not even be within AdWords. Bing Ads and Facebook advertising can significantly impact the results you see on the Google SERP!
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