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Joel Makower
Works at GreenBiz Group Inc.
Lives in Oakland, California
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Sustainable business, clean tech, green marketing
For more than 20 years, Joel Makower has been a well-respected voice on business, the environment, and the bottom line. As an entrepreneur, bestselling author and leading voice on the greening of mainstream business, he has helped a wide range of companies align environmental goals with business strategy.

Joel is chairman and executive editor of GreenBiz Group, Inc., creator of He hosts GreenBiz’s annual State of Green Business Forum, the annual GreenBiz Innovation Forum, and other events, and is author of the annual “State of Green Business” report.

Joel also is co-founder of Clean Edge Inc., a research firm focusing on clean technologies, and is senior strategist at GreenOrder, which consults with leading companies on strategic sustainability issues. From 1991 to 2005 he was editor of "The Green Business Letter," an award-winning monthly newsletter on corporate environmental strategy and practices.

Joel regularly keynotes corporate events, business associations, and regional business and economic development events, and is frequently quoted in major news media, including Fortune, Forbes, the Wall Street Journal, New York Times, USA Today, Time, and public radio’s “Marketplace.”

A former nationally syndicated columnist, Joel is author of more than a dozen books, including Strategies for the Green Economy (2008). Previous books include “Beyond the Bottom Line: Putting Social Responsibility to Work for Your Business and the World,” about the profit and potential of socially responsible business practices; “The E-Factor: The Bottom-Line Approach to Environmentally Responsible Business,” on how companies are responding to environmental challenges in positive and profitable ways, and “The Green Consumer,” a best-selling guide to the environmental marketplace.

The Associated Press has called him "The guru of green business practices."

Makower advises several green business and cleantech startups and sits on the board of the nonprofits Climate Counts, the Biomimicry Institute, and United Roots.

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Oakland, California
Chairman and Executive Editor
  • GreenBiz Group Inc.
    Chairman and Executive Editor, 1999 - present
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