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STORY
Store
Today 11AM–8PM
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144 10th Ave New York, NY 10011
144 10th AvenueUSNew YorkNew York10011
(212) 242-4853thisisstory.com
Store, Business Development Service
Store
Business Development Service
Marketing Agency
Today 11AM–8PM
Saturday 11AM–8PMSunday 11AM–7PMMonday 11AM–8PMTuesday 11AM–8PMWednesday 11AM–8PMThursday 11AM–9PMFriday 11AM–8PM

Retail has a new tale to tell, and its name is . . . STORY. A 2000 square foot store located in Manhattan’s burgeoning new retail corridor of 10th avenue, STORY is a retail space that has the point of view of a magazine, changes like a gallery and sells things like a store. Every four to six weeks, STORY will change out all its merchandise, design, fixtures and reinvent the store around a different story-based theme.

STORY debuts on February 1 with LOVE. For six weeks, STORY will sell more than 500 products around the single theme of love, with every touch point of the experience having a strategic partner relationship.  Services, events and interactive elements will round out the experience.

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Retail space featuring a range of eclectic gift items curated around a constantly changing theme.- Google
"Great concept store with unique gifts."
"Clothing, personal care and books and other sundries all in one place."
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163 people
Bie Chris Mekwattana's profile photo
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Lynn S's profile photo
Lynn S
in the last week
This is a such a fun, unique retail experience. The theme changes every 4-8 weeks, and all the decor and products change with it. The current theme is a collaboration with the television show Mr. Robot, so you can find show-themed fan stuff but also fun tech and hip unconventional gear. Besides the shopping, there is always something interactive offered (in this case, arcade games, skeeball) and they also have a Thursday night happy hour where they partner with local food trucks and breweries. We love to bring out-of-town guests here, especially after a visit to the High Line.
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Roman Hans's profile photo
Roman Hans
5 months ago
Definitely one of the top three all-purpose gift stores in NYC. STORY closes down every month or two and totally rebuilds from the ground up, with all new merchandise tied to some sort of theme. It's consistently the highest quality, beautifully curated, and a must-visit to anyone who works in retail or just needs the perfect gift. Only drawback? Make sure they're open before you go.
Bob Bolin's profile photo
Bob Bolin
in the last week
Theme based store that changes on a regular basis. The sponsor during my visit was Mr Robot and I'm a big fan, I really enjoyed it.
Chloe Chang's profile photo
Chloe Chang
5 months ago
All the uniqueness of boutique offerings gathered in one place. A one-stop-shop, but you could have more fun exploring the rest of the city!
Yelitza Galan's profile photo
Yelitza Galan
in the last week
Story is a really fun and unique store, their theme changes every once in a while. When I went they had old school arcade games like pacman for guests to play free of charge. They sell all sorts of things like clothes, mugs, books, solar panel backpacks, and other novelty items.
Jackie Gordon Singing Chef's profile photo
Jackie Gordon Singing Chef
5 months ago
Fun store! Lots of cool, innovative gifts. I love the merchandising. It's like being in a gift museum. I want the hanging beanbag aka the Beanock in my living room.
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Nicole Brinson
9 months ago
Great store that offers practical and trendy knick-knacks and has themes that change every two or three weeks. Very pricey.
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imus77
a year ago
A friend of mine Susan Bartholomew, owner of Eye of the Sea is showing her bracelets at Story. I went to see her show and see what else the store is featuring. Story is an amazing ensemble of talents, very diversified talents, mostly hand crafted, very thoughtful and people, nature, true value oriented. The staff attending the store is welcoming, enthusiastic, very friendly. They are women and men. Just spent a marvelous moment there. Besides Story is dog friendly, so I could enter with my puppy. edmee/imus
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STORY

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A great +Racked interview with our fearless founder!  And we love that some of our friends from +Steven Alan  +TOMS +Target were included!!!
Photo: Driely S. for Racked Story's Rachel Shechtman has always harbored dreams of opening her own shop—the fourth-generation entrepreneur was bitten by the retail bug when her mother took...
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Extra 50% OFF our last day of our Sample Sale - this is how we celebrate!  Open until 7 pm.  511 West 25th street - suite 403!  Step out of the sun and cool off!!!
Connect with your friends — and other fascinating people. Get in-the-moment updates on the things that interest you. And watch events unfold, in real time, from every angle.
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Wong Grace (gracietale)'s profile photo
 
I have an interesting story to share, can I please have your buyer contacts. x
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Get ready to get your cocktail on!  Join us for an evening of fun and learning with the guys from Hella Bitter!
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STORY

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Check out our latest STORY - NEW YORK!!!!  Designed in NY - Made in New York - Cooked in NY, explore a wide range of items for our first ever co-curated issue with our friends at Cool Hunting!
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Thanks to STORY, a new boutique in Manhattan's Chelsea neighborhood, access to romantic gifts (the really good, hard to find kind) will extend well past Valentine's Day this year. Through Marc...
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Have them in circles
163 people
Bie Chris Mekwattana's profile photo
Tracey Tanner's profile photo
Marquessa Brown's profile photo
ALOHA's profile photo
Veer Sing's profile photo
Children's Stories's profile photo
Valérie Lhomme's profile photo
Devita Davison's profile photo
Emily Blythe Tepper's profile photo

STORY

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A great +Fortune Magazine article on our +Target collaboration!!
Rachel Shechtman’s STORY is a radical reimagining of retail, and giants are taking note.
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LIMITED TIME  Join us for our first ever SAMPLE SALE!!!!  Today (Thursday 7/10) - Saturday (7/12) from 11am - 7pm.  Prices 30 %- 80% off. LOCATION:  511 west 24th street suite 403 (between 10th - 11th ave)
The retail concept store Story kicked off a sample sale today at 11am, inside their Chelsea headquarters at 511 W. 25th Street. Although the showroom is relatively small, it's packed...
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Great story!  Come check these out before we close STORY: New York tomorrow at 6pm.
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Join us for Fresh Pasta Making 101 with our favor locas - New York Mouth and Spicy n Sweet
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