Retail has a new tale to tell, and its name is . . . STORY. A 2000 square foot store located in Manhattan’s burgeoning new retail corridor of 10th avenue, STORY is a retail space that has the point of view of a magazine, changes like a gallery and sells things like a store. Every four to six weeks, STORY will change out all its merchandise, design, fixtures and reinvent the store around a different story-based theme.
STORY debuts on February 1 with LOVE. For six weeks, STORY will sell more than 500 products around the single theme of love, with every touch point of the experience having a strategic partner relationship. Services, events and interactive elements will round out the experience.