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STORY
Stores and Shopping
Today 11:00 am – 7:00 pm
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144 10th Ave New York, NY 10011
144 10th AvenueUSNew YorkNew York10011
(212) 242-4853thisisstory.com
Stores and ShoppingToday 11:00 am – 7:00 pm
Monday 11:00 am – 7:00 pmTuesday 11:00 am – 8:00 pmWednesday 11:00 am – 8:00 pmThursday 11:00 am – 9:00 pmFriday 11:00 am – 8:00 pmSaturday 11:00 am – 8:00 pmSunday 11:00 am – 7:00 pm

Retail has a new tale to tell, and its name is . . . STORY. A 2000 square foot store located in Manhattan’s burgeoning new retail corridor of 10th avenue, STORY is a retail space that has the point of view of a magazine, changes like a gallery and sells things like a store. Every four to six weeks, STORY will change out all its merchandise, design, fixtures and reinvent the store around a different story-based theme.

STORY debuts on February 1 with LOVE. For six weeks, STORY will sell more than 500 products around the single theme of love, with every touch point of the experience having a strategic partner relationship.  Services, events and interactive elements will round out the experience.

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Retail space featuring a range of eclectic gift items curated around a constantly changing theme.- Google
"Had a bit of a high end general store feel."
"Perfect fit for a fantastic neighborhood."
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144 people
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imus77
a month ago
A friend of mine Susan Bartholomew, owner of Eye of the Sea is showing her bracelets at Story. I went to see her show and see what else the store is featuring. Story is an amazing ensemble of talents, very diversified talents, mostly hand crafted, very thoughtful and people, nature, true value oriented. The staff attending the store is welcoming, enthusiastic, very friendly. They are women and men. Just spent a marvelous moment there. Besides Story is dog friendly, so I could enter with my puppy. edmee/imus
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Leah Latella
a year ago
Pretty cool pop-up shop that changes themes. Prices are up there but I was able to find a good gift under $15 for a house warming present. Shatter proof and recyclable tumbler "glasses" for vine and cocktails. yay you can drop your drink and not hurt anyone!
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Patrice Callender
2 years ago
At the moment they are featuring (his) Story as a theme. Great options for gifts for almost any kind of man in your life. Had a bit of a high end general store feel. Clothing, personal care and books and other sundries all in one place. They also had items for the new Man of Steel release and free Gillette Razors and Old Spice personal care items (both product placed into the film). The stock/theme changes every few weeks and it would definitely be worth another visit to see what they come up with.
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MARCO ANTONIO LOPEZ NUÑEZ's profile photo
MARCO ANTONIO LOPEZ NUÑEZ
3 weeks ago
MARCO ANTONIO LOPEZ NUÑEZ
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CorreyHope Kustin
a year ago
Attended as part of a Magnolia Cupcake event, and I enjoyed my time at this random pop-up store which is like a gallery. The event was nice enough to provide wine and icing for cupcake making. Inside the store they had all sorts of random gifts, as puzzles,t-shirts, scarves, books, toys. They sold nice types of chocolates, and small suitcases The staff was very helpful. Story changes the the theme every 6 weeks, and its fun to see the letters and cute sayings on the walls. It's just a stroll off the High-line Park. Take a few moments and visit, you never know what you will find. Such a cute store filled with various gifts ranging from puzzles, t-shirts
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Trina Lee
6 months ago
Loved this little store. Great for finding unique gifts.
Response from the owner - 6 months ago
Awww. Thanks so much for visiting us!!!
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Michael Whitley
a year ago
Story it's aptly named since each time you come here it's like diving into an adventure, the store layout and merchandise is constantly being completely changed and moved around. This means you can't always count on neither the same items, nor the same experience. This is a good thing, friend, because the only things that are a constant truth here is their focus ibn customer service and providing high end merchandise. Keep your money local, and start your adventure at Story.
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Victoria Young
2 years ago
This store is very unique. It feels more like an exhibit with merchandise than a store selling stuff. I love the concept and the changing of themes every several weeks. Since I am a workout fanatic I stopped by their last theme, wellness. The merchandise offered was high quality and I even join in on some of their workout classes. A must see for all.

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STORY

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A great +Racked interview with our fearless founder!  And we love that some of our friends from +Steven Alan  +TOMS +Target were included!!!
Photo: Driely S. for Racked Story's Rachel Shechtman has always harbored dreams of opening her own shop—the fourth-generation entrepreneur was bitten by the retail bug when her mother took...
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Extra 50% OFF our last day of our Sample Sale - this is how we celebrate!  Open until 7 pm.  511 West 25th street - suite 403!  Step out of the sun and cool off!!!
Connect with your friends — and other fascinating people. Get in-the-moment updates on the things that interest you. And watch events unfold, in real time, from every angle.
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I have an interesting story to share, can I please have your buyer contacts. x
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Get ready to get your cocktail on!  Join us for an evening of fun and learning with the guys from Hella Bitter!
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Check out our latest STORY - NEW YORK!!!!  Designed in NY - Made in New York - Cooked in NY, explore a wide range of items for our first ever co-curated issue with our friends at Cool Hunting!
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Thanks to STORY, a new boutique in Manhattan's Chelsea neighborhood, access to romantic gifts (the really good, hard to find kind) will extend well past Valentine's Day this year. Through Marc...
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Have them in circles
144 people
Alan McCormack's profile photo
Bernardo Cople's profile photo
Brenda Yew's profile photo
Bonnie Powers's profile photo
Alex Boogie's profile photo
Tristan Pollock's profile photo
elle0nora's profile photo
Pau Sánchez's profile photo
epbzr's profile photo

STORY

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A great +Fortune Magazine article on our +Target collaboration!!
Rachel Shechtman’s STORY is a radical reimagining of retail, and giants are taking note.
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LIMITED TIME  Join us for our first ever SAMPLE SALE!!!!  Today (Thursday 7/10) - Saturday (7/12) from 11am - 7pm.  Prices 30 %- 80% off. LOCATION:  511 west 24th street suite 403 (between 10th - 11th ave)
The retail concept store Story kicked off a sample sale today at 11am, inside their Chelsea headquarters at 511 W. 25th Street. Although the showroom is relatively small, it's packed...
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Great story!  Come check these out before we close STORY: New York tomorrow at 6pm.
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Join us for Fresh Pasta Making 101 with our favor locas - New York Mouth and Spicy n Sweet
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