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STORY
Store
Today 11AM–8PM
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144 10th Ave New York, NY 10011
144 10th AvenueUSNew YorkNew York10011
(212) 242-4853thisisstory.com
Store, Marketing Agency
Store
Marketing Agency
Business Development Service
Today 11AM–8PM
Tuesday 11AM–8PMWednesday 11AM–8PMThursday 11AM–9PMFriday 11AM–8PMSaturday 11AM–8PMSunday 11AM–7PMMonday 11AM–8PM

Retail has a new tale to tell, and its name is . . . STORY. A 2000 square foot store located in Manhattan’s burgeoning new retail corridor of 10th avenue, STORY is a retail space that has the point of view of a magazine, changes like a gallery and sells things like a store. Every four to six weeks, STORY will change out all its merchandise, design, fixtures and reinvent the store around a different story-based theme.

STORY debuts on February 1 with LOVE. For six weeks, STORY will sell more than 500 products around the single theme of love, with every touch point of the experience having a strategic partner relationship.  Services, events and interactive elements will round out the experience.

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Retail space featuring a range of eclectic gift items curated around a constantly changing theme.- Google
"Great concept store with unique gifts."
"Shatter proof and recyclable tumbler "glasses" for vine and cocktails."
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162 people
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Roman Hans
3 months ago
Definitely one of the top three all-purpose gift stores in NYC. STORY closes down every month or two and totally rebuilds from the ground up, with all new merchandise tied to some sort of theme. It's consistently the highest quality, beautifully curated, and a must-visit to anyone who works in retail or just needs the perfect gift. Only drawback? Make sure they're open before you go.
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Nicole Brinson
7 months ago
Great store that offers practical and trendy knick-knacks and has themes that change every two or three weeks. Very pricey.
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Philip Nguyen
4 months ago
Rotating concept is really neat. Go during the weekends and they will usually have a special event or food truck on premise.
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CorreyHope Kustin
a year ago
Attended as part of a Magnolia Cupcake event, and I enjoyed my time at this random pop-up store which is like a gallery. The event was nice enough to provide wine and icing for cupcake making. Inside the store they had all sorts of random gifts, as puzzles,t-shirts, scarves, books, toys. They sold nice types of chocolates, and small suitcases The staff was very helpful. Story changes the the theme every 6 weeks, and its fun to see the letters and cute sayings on the walls. It's just a stroll off the High-line Park. Take a few moments and visit, you never know what you will find. Such a cute store filled with various gifts ranging from puzzles, t-shirts
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Jackie Gordon Singing Chef
3 months ago
Fun store! Lots of cool, innovative gifts. I love the merchandising. It's like being in a gift museum. I want the hanging beanbag aka the Beanock in my living room.
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Chloe Chang
3 months ago
All the uniqueness of boutique offerings gathered in one place. A one-stop-shop, but you could have more fun exploring the rest of the city!
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imus77
11 months ago
A friend of mine Susan Bartholomew, owner of Eye of the Sea is showing her bracelets at Story. I went to see her show and see what else the store is featuring. Story is an amazing ensemble of talents, very diversified talents, mostly hand crafted, very thoughtful and people, nature, true value oriented. The staff attending the store is welcoming, enthusiastic, very friendly. They are women and men. Just spent a marvelous moment there. Besides Story is dog friendly, so I could enter with my puppy. edmee/imus
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Tara Nguyen
3 months ago
Great concept store with unique gifts

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STORY

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A great +Racked interview with our fearless founder!  And we love that some of our friends from +Steven Alan  +TOMS +Target were included!!!
Photo: Driely S. for Racked Story's Rachel Shechtman has always harbored dreams of opening her own shop—the fourth-generation entrepreneur was bitten by the retail bug when her mother took...
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Extra 50% OFF our last day of our Sample Sale - this is how we celebrate!  Open until 7 pm.  511 West 25th street - suite 403!  Step out of the sun and cool off!!!
Connect with your friends — and other fascinating people. Get in-the-moment updates on the things that interest you. And watch events unfold, in real time, from every angle.
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I have an interesting story to share, can I please have your buyer contacts. x
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Get ready to get your cocktail on!  Join us for an evening of fun and learning with the guys from Hella Bitter!
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Check out our latest STORY - NEW YORK!!!!  Designed in NY - Made in New York - Cooked in NY, explore a wide range of items for our first ever co-curated issue with our friends at Cool Hunting!
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Thanks to STORY, a new boutique in Manhattan's Chelsea neighborhood, access to romantic gifts (the really good, hard to find kind) will extend well past Valentine's Day this year. Through Marc...
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Have them in circles
162 people
Panisa Khunprasert's profile photo
Miraj Khaled's profile photo
Loredana Sabău's profile photo
Alex Boogie's profile photo
Alexandra Jamieson's profile photo
Tuere Wiggins's profile photo
Apaar Arora's profile photo
Mollie Windmiller's profile photo
jose juan carrasco's profile photo

STORY

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A great +Fortune Magazine article on our +Target collaboration!!
Rachel Shechtman’s STORY is a radical reimagining of retail, and giants are taking note.
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LIMITED TIME  Join us for our first ever SAMPLE SALE!!!!  Today (Thursday 7/10) - Saturday (7/12) from 11am - 7pm.  Prices 30 %- 80% off. LOCATION:  511 west 24th street suite 403 (between 10th - 11th ave)
The retail concept store Story kicked off a sample sale today at 11am, inside their Chelsea headquarters at 511 W. 25th Street. Although the showroom is relatively small, it's packed...
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Great story!  Come check these out before we close STORY: New York tomorrow at 6pm.
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Join us for Fresh Pasta Making 101 with our favor locas - New York Mouth and Spicy n Sweet
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