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STORY
Store
Today 11AM–8PM
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144 10th Ave New York, NY 10011
144 10th AvenueUSNew YorkNew York10011
(212) 242-4853thisisstory.com
Store, Business Development Service
Store
Business Development Service
Marketing Agency
Today 11AM–8PM
Wednesday 11AM–8PMThursday 11AM–9PMFriday 11AM–8PMSaturday 11AM–8PMSunday 11AM–7PMMonday 11AM–8PMTuesday 11AM–8PM
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4.6
54 reviews
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Retail space featuring a range of eclectic gift items curated around a constantly changing theme.- Google
"Clothing, personal care and books and other sundries all in one place."
"The event was nice enough to provide wine and icing for cupcake making."
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Jaina Bowne's profile photo
Jaina Bowne
4 months ago
I love the concept for story and the fact that they have a lot of unique products. They mainly support small businesses so it's a good place to get gifts for people or just something unique for you. For example, the last time I was there I saw am umbrella that changes colors when its wet. I especially loved their well and good theme for the month of february (every month the theme changes) where they held work out classes led by instructors of local boutiques, and fitness related talks in the store. I am excited to see what the new theme for march is.
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Chris Ross's profile photo
Chris Ross
3 months ago
I live the rotating cast of content at this event space. It constantly changes and really goes all out in trying to create that sense of immersion. They have happy hours, merchandise for sale, music, guest speakers, photo booths, giveaways and more!
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Daniel Heinzelman
3 months ago
Went in for the Mr Robot store. A neat variety of items. Though some felt a little off topic given the show it was supposed to be themed after. Appreciative of such efforts though.
Shirley Sanchez's profile photo
Shirley Sanchez
in the last week
So many special finds! Love this place!
Lynn S's profile photo
Lynn S
5 months ago
This is a such a fun, unique retail experience. The theme changes every 4-8 weeks, and all the decor and products change with it. The current theme is a collaboration with the television show Mr. Robot, so you can find show-themed fan stuff but also fun tech and hip unconventional gear. Besides the shopping, there is always something interactive offered (in this case, arcade games, skeeball) and they also have a Thursday night happy hour where they partner with local food trucks and breweries. We love to bring out-of-town guests here, especially after a visit to the High Line.
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Jason Fobes
3 months ago
Very cool place for 90s kids. Brought me back to my childhood. Very expensive and some materials seemed cheep. Still cool almost bought a watch. May get something next time I'm in the area.
Yelitza Galan's profile photo
Yelitza Galan
5 months ago
Story is a really fun and unique store, their theme changes every once in a while. When I went they had old school arcade games like pacman for guests to play free of charge. They sell all sorts of things like clothes, mugs, books, solar panel backpacks, and other novelty items.
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Robert Schlaff
2 months ago
A fantastic little shop that changes its theme every month.

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STORY

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A great +Racked interview with our fearless founder!  And we love that some of our friends from +Steven Alan  +TOMS +Target were included!!!
Photo: Driely S. for Racked Story's Rachel Shechtman has always harbored dreams of opening her own shop—the fourth-generation entrepreneur was bitten by the retail bug when her mother took...
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Extra 50% OFF our last day of our Sample Sale - this is how we celebrate!  Open until 7 pm.  511 West 25th street - suite 403!  Step out of the sun and cool off!!!
Connect with your friends — and other fascinating people. Get in-the-moment updates on the things that interest you. And watch events unfold, in real time, from every angle.
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I have an interesting story to share, can I please have your buyer contacts. x
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Great story!  Come check these out before we close STORY: New York tomorrow at 6pm.
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Join us for Fresh Pasta Making 101 with our favor locas - New York Mouth and Spicy n Sweet
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A great +Fortune Magazine article on our +Target collaboration!!
Rachel Shechtman’s STORY is a radical reimagining of retail, and giants are taking note.
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LIMITED TIME  Join us for our first ever SAMPLE SALE!!!!  Today (Thursday 7/10) - Saturday (7/12) from 11am - 7pm.  Prices 30 %- 80% off. LOCATION:  511 west 24th street suite 403 (between 10th - 11th ave)
The retail concept store Story kicked off a sample sale today at 11am, inside their Chelsea headquarters at 511 W. 25th Street. Although the showroom is relatively small, it's packed...
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Get ready to get your cocktail on!  Join us for an evening of fun and learning with the guys from Hella Bitter!
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Check out our latest STORY - NEW YORK!!!!  Designed in NY - Made in New York - Cooked in NY, explore a wide range of items for our first ever co-curated issue with our friends at Cool Hunting!
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Thanks to STORY, a new boutique in Manhattan's Chelsea neighborhood, access to romantic gifts (the really good, hard to find kind) will extend well past Valentine's Day this year. Through Marc...
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