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Kathy Alice Brown
Passionate about the web, into travel, fitness and health. Online marketer, author, blogger, SEO consultant and voracious reader.
Passionate about the web, into travel, fitness and health. Online marketer, author, blogger, SEO consultant and voracious reader.

Kathy Alice's posts

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As online marketing has matured, practitioners specialize. The challenge I sometimes see for the business owner new to digital marketing is that they end up focusing on a traffic channel that's not a good fit because of who they hired.

* They decide to "do" SEO but have a site with very content and have no appetite to create more.
* They don't have clarity on their prospect is but spend money on Facebook ads.
* They have a low ticket offer and yet chase after people with big lists.

I put together some resources that gives the pros and cons of the different traffic channels. Including the below infographic which ties a goal to a particular traffic channel. Video, blog post and infographic can be found at: 

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Decent and comprehensive overview of what business owners should expect from a SEO


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Yosemite Valley from North Dome, Yosemite National Park, California -- In case you missed it, this is another image from my "Best Landscape Photos of 2016" that I posted last month - (See all of them at )

Thanks for looking, and I hope you enjoy this image. :)

- Gary.
* Fine Art Prints & Murals
* Assignments (Travel & Outdoors)
* Workshops & Instruction

#California #Yosemite #YosemiteNationalPark

+Mountain Monday +Michael Russell +10000 PHOTOGRAPHERS +Robert SKREINER +Stunning Moment +Alycia Cai +Weather Wednesday +Jason Borg

#LandscapePhotography +Landscape Photography curated by +Margaret Tompkins +Eric Drumm +Chandler L. Walker +Krzysztof Felczak +AJ Lim +Jeff Beddow +H Peter Ji +Jani Westman +Dorma Wiggin +Ranco Sevla Sevla

#hqsplandscape +HQSP Landscape curated by +Leo Schubert Foto +David D +Mike Hankey +Peter Marbaise +Hans-Juergen Werner +Shannan Crow

Has your recommendations regarding 301/302 Redirects changed?

About six months ago +Gary Illyes tweeted that "30x Redirects don't lose Page Rank anymore". This was interesting but not necessarily a reason to prefer a 302 over 301. My reasoning (speculative I know) was that 301s were more likely to get your preferred URL indexed.

Then I recently ran across a #SMX presentation "Everything you need to know about Redirects" from Christoph C Cemper (LinkResearchTools) on SlideShare. I know link dropping is frowned on here, so if you search on Christoph's full name and "slideshare" you should be able to find it.

The preso shares the results of studies that looked at "anchor text passing of link" for pages powered by various types of redirects (301, 302, and 307). And concluded that 302 redirects performed the best.

I have a site migration project coming up. Based on this preso, it seems that I should recommend 302 redirects for the URL mapping rather than 301 redirects. However it's tough for me to eschew a long standing SEO best practice (cue in King Crimson's "I'm a Dinosaur"...)

It occurs to me that Google sees so much misuse of the proper HTTP status codes for redirects, that it is now just treating them the same and using it's own smarts to figure out what to index. But that wouldn't explain why 302s are outperforming 301s.

What are others now recommending as the best HTTP status code for redirects? And are your recommendations variable depending on the situation?

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One journalist's journey to uncover who his father really was.
After his father's death, a journalist goes on search of his story, never revealed. The chase leads him to the jail cell of one of L.A.'s most unusual murderers -- one of the Black Widows.

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Ready to try out #AMP on your #WordPress site?

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Time for a Google Keyword Planner Alternative

Maybe the data in Google Keyword Planner has always been suspect, but recently I've noticed that GWK search volume doesn't always match the Google Search Console Search Analytics Impression data. And we know, thanks to Moz and +Rand Fishkin, that some keywords just don't show up in the tool.

With the recent change of showing only large search volume ranges to non AdWords advertisers, it's time to consider alternatives. In my blog post I looked into some alternatives including many well known tools such as Moz Keyword Explorer and SEMRush, as well as a new free tool.

#seo, #keywords, #google

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