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Kathy Alice Brown
Passionate about the web, into travel, fitness and health. Online marketer, author, blogger, SEO consultant and voracious reader.
Passionate about the web, into travel, fitness and health. Online marketer, author, blogger, SEO consultant and voracious reader.


I want to improve my JavaScript SEO skills by taking a JavaScript development course, here are some from Udacity - what would you recommend?

Object-Oriented JavaScript
JavaScript Design Patterns
JavaScript Testing
Browser Rendering Optimization
Intro to jQuery

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Squarespace and SEO

Since I have been looking at a few Squarespace sites recently, I decided to run a client's site through an audit process to evaluate Squarespace's #SEO capabilities.

And since someone will bring it up ... Yes, of course, you have more ability to fine tune SEO with a more customizable platform like WordPress, however Squarespace gets a fair amount right.

For the time and resource constrained small business owner, Squarespace is a reasonable solution so that business owner can focus more on content and promotion.

While not a complete audit, I looked at seven factors:
* Speed
* Mobile friendly
* Keyword tagging
* Structured data
* Site integrity
* XML sitemap generation

My biggest complaint is that the UI could be more intuitive. For example, if you want to noindex a page, instead of a simple checkbox, you will need to use a code injection. When mine wasn't working I had to call support to find out that a code injection at the site level was overriding my page level code injection. Fortunately I found Squarespace support knowledgeable and responsive.

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A conversation with Google's Gary Illyes

I caught up with +Gary Illyes of #Google over coffee while he was in the Bay Area. We talked about international #seo and Google's ability to crawl JavaScript as well as some other #technicalSEO topics.

Some interesting takeaways:

* Google will render approximately 10,000 pixels of a page.
* The cache: command will often just show the HTML snapshot of a page, but sometimes it will show the fully rendered page, especially if it is an important page.
* Something that is being considered for the future, is a new rule in robots.txt that will tell Googlebot to crawl dependencies even if resources like CSS and JS files are disallowed from crawling.
* If you are going the XML sitemap route for your hreflang tags, the reciprocal linking is still a requirement, so you'll need a sitemap per site.

Sadly the selfie shot was blurry, so I found the below painting entitled "Casual Conversations" instead for a pic for the post.

Image Credit: "Casual Conversations" Richard Rappaport (Own work) [license CC BY-SA 4.0] via Wikimedia Commons
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Seen the new Google Search Console yet?

Google announced they would be rolling out the beta of the new console out to all users. Since one of my clients has it, I was able to take a tour and captured some screenshots and observations in a blog post:

The new design was rebuilt from the ground up with the intent to surface actionable insights.

* The new Performance report replaces Search Analytics and gives us up to 16 months (!) of data of keyword and ranking data, something many SEOs had been requesting for a while.
* The Index coverage report provides more insights on why pages are not in the index.
* There is also an Enhancements report to help with fixing issues with AMP and Job Postings.
* Sitemaps can submitted and reviewed as before
* Note that not all features that are in the old GSC are in the new GSC, there is a handy link to the old console on the sidebar that will be available for about a year.

#SEO #Google
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WiX gets better for SEO

More than a year ago I wrote a post on WiX observing that many of the WiX sites I looked at were victims of under-indexation. Also, as I dug further, I found that many WIX users also really disliked the "hash-bang" URLs created by the now deprecated AJAX crawling methodology WiX was using.

Back then, here on G+ +Mark Traphagen shared my original findings:
which provoked some discussion (and a troll).

Now that we are in 2017: with a combination of a major 2016 update by WiX (transitioning off AJAX crawling) and also because #Google has gotten very good at reading Javascript (as well as Single Page Application) sites, I'm pleased to report that WiX sites are no longer is a problem for Google to crawl.

Of course, you are always going to be limited when you use a sitebuilder when it comes to SEO perfection. But for many small business owners; especially if they take some time to chose their title and meta tags, WiX is not going to prevent them from being found.

You do need to watch out for site speed and a proliferation of "lightbox" URLs with WiX.

Now that WiX has evolved, I rewrote my original post and included a WiX optimization guide.

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Organization Schema for International:

Have a client who is consolidating sites into one dot com site. So the .fr site would redirect to a subfolder: dot com/fr once the migration is done.

My question is about the schema dot org organization entity. Do we place the markup for organization on the home and use postaladdress for the subfolders? Or is there reason to use the organization entity markup in the international subfolders as well, thank you.

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Tactics to find keywords with low volume
Reaching the perfect audience is priceless, but hyperlocal keyword research is frustrating. In this Whiteboard Friday, Rand shares how to find powerful, laser-focused keywords to bring you exactly the customers you're looking for.
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As online marketing has matured, practitioners specialize. The challenge I sometimes see for the business owner new to digital marketing is that they end up focusing on a traffic channel that's not a good fit because of who they hired.

* They decide to "do" SEO but have a site with very content and have no appetite to create more.
* They don't have clarity on their prospect is but spend money on Facebook ads.
* They have a low ticket offer and yet chase after people with big lists.

I put together some resources that gives the pros and cons of the different traffic channels. Including the below infographic which ties a goal to a particular traffic channel. Video, blog post and infographic can be found at:
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