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PassionateinMarketing
902 followers -
First comprehensive marketing blog in India for academicians, students and industry professionals
First comprehensive marketing blog in India for academicians, students and industry professionals

902 followers
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PassionateinMarketing's posts

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Shoppers always look for deals. This was confirmed by a Shoppers Trends Study done by by A.C.Nielsen, India. This study covered almost top eight metros and six cities with over 20 lakh population. The findings show that “35% of modern trade shoppers today have taken to buying in bulk as a response to rising food prices.”

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Are you a Brand Designer? Then your life will just get more exciting by the day! As the consumer mind keeps evolving by the day, the demand for more unique branding activities rise. In the middle of it all, marketers have also started to outsource branding activities slowly. Let us look at some of the interesting trends in brand designers world:

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Theoretically, marketing is the process by which individuals and groups obtain what they need or want through creating or exchanging value with others. The companies which have really adopted marketing in its earnest sense has been able to attain the top ..

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The latest happening in the advertising world is Samsung’s attack on Apple with their new ad poster that is spreading thick and fast on all social media platforms. The new ad that has featured iPhone 5 as low end to Samsung Galaxy S III has also hit the newspapers of US on Monday.

The new advertisement came from Samsung that directly compares their Galaxy S III with iPhone soon after the verdict in the patent case went in favor of Apple. As per the verdict, Samsung has to pay $1billion as damages to Apple. Against this context, Samsung’s new print ad is certainly a bold move, but it is questionable from a ethical point of view.

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It is said that God has an intention for every creation in the world and and it seems Kareena Kapoor, the part of the legendary Kapoor family with blue eyes was born to become a star and a true ‘brand’.

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You have heard about e-commerce, but have you heard of M-Commerce?

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