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Anchor Advisors, Ltd.
Anchor Advisors, Ltd.'s posts

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Company dinner at Mercat a La Planxa!

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Jill and I FIGHT on this week's "Breaking Down Your Business" as we talk about terrific tools for seeing into the FUTURE of your business. Plus our terrific guests Anita Campbell + Brian Busche #beernerds

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You want to raise your prices -- but what will the clients think? 

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Check out +Brad Farris as a panelist at +Social Media Club Chicago with +Barry Moltz and +Carrie McAteer talking about hiring interns at their more recent event!

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5 Things Your Small Business Can't Survive Without

Your business needs more than just money to survive. +Brad Farris talks about 5 other essentials, besides money, that are key to the survival and success of your business in this month's newsletter article. (Hint: They’re not what you’d expect!)

#smallbusiness #businessowner

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Thanks so much guys! Super glad to have +Brad Farris make your Best Chicago Marketing Speakers list! 

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Are you going to this month's Wide & Web? You should!

Tuesday, April 29, 2014 from 6:00 PM to 7:30 PM

Topic: Finding the Right Voice For Your Website

This month +Brad Farris, Editor at +EnMast Business Owner Community, will be coming to help us to figure out who our website is talking to and how we reach the right audience. 

Now that our competitors have caught on to content marketing we need to work harder to stand out from the crowd — one way to do that is to have a really unique voice, a persona that's different from the competitors, and attractive to our target audience.

Brad is going to show you how to identify that target audience, find their online hangouts, learn about what they want to hear and then give it to them!

There's sure to be nerdy tools, inside jokes and lots of knowledge. Don't miss it! 

#Chicago   #marketing   #events  

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Our team at Anchor Advisors has gone through a bit of a rough patch lately. One team member has been very sick for a while and another team member lost a very close family member. We haven't been as productive as we normally have, and it's caused a little strain on the business. 

And so we broke some normal work "rules" that you're not supposed to break throughout all of this. Check out this month's featured article from our newsletter:

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How to use gratitude to be a better leader

Maybe 2013 hasn’t been that great for you. Or maybe it's been terrific, your business is way up; but now you are feeling overwhelmed...

Either way, you could find something to kvetch over, something to complain about, couldn’t you? But listen. When things get tough, we need to be thankful! That's right, I said thankful! Being thankful, even when we face adversity, keeps us open to learning more from each situation. Gratitude helps to ease the pain of difficult circumstances, and it makes us better at accepting the help we need.

We can't afford to be negative. We can't afford to be "busy", overtired or isolated. We need to jump into the muck and the mire and find something to be grateful for to help us get to the other side. I’m not talking about faking it 'til you make it (although that has its place). I’m talking about finding something real and tangible to be grateful for, and then being grateful for it!

When you think about it, it isn’t hard. The truth is, we have so much to be thankful for. 

So let me ask you, how did you respond the last time someone asked, “How are you?” Did you start with a complaint? A problem? Or a positive qualified by a negative – “I’m okay, today, but yesterday…?

The perspective that thankfulness brings will help us to provided the leadership our team needs. We need thankfulness for ourselves (it has a lot of health benefits). If any of this is resonating with you, I encourage you to read on: 

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You've probably heard a lot lately about this idea of employee engagement. There are some scary statistics being thrown around; two-thirds of workers are less than fully engaged in their jobs (Aon Hewitt, 2013) with 18% "actively disengaged" (Gallup, 2013). You may want to say, "Not in my company." Maybe it's not two-thirds, but I'm confident that there are people in your organization who have more to give, who are surfing, or loafing, or even actively working on outside projects, when they should be producing value for your firm.

What's your role in maximizing your team's engagement?
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