Profile cover photo
Profile photo
3D2B
24 followers -
Building the Bridge to Sales
Building the Bridge to Sales

24 followers
About
3D2B's posts

Post has attachment
When it comes to B2B lead generation and determining the top producing marketing activities, ROI matters. A report by the Pedowitz Group says that “ The top-tier of highly effective and efficient marketers calculate ROI or similar financial measures to assess their marketing effectiveness (62% vs. 23% of all other marketers) and are more likely to indicate they are experiencing much greater growth than their competitors (55% vs. 13% of all others).”

Are YOU measuring ROI effectively? Want to find out how to increase it? Read more here: http://www.3d2b.com/blog/tele-services/lead-qualification/how-to-increase-your-b2b-marketing-roi.html

Post has attachment
Much attention is paid to the cost per lead in B2B lead generation. However, what’s more important is the cost per sale. After all, that’s the outcome you’re seeking.



Let’s say a company sells technology solutions to operations managers. Its marketing and advertising efforts result in a list of 200 leads that costs it, for the sake of simplicity, $5,000. The company shares these leads with its sales people based on their territories. The sales people follow up and walk away with five closed sales. When you divide five into $5,000, you come up with the cost of $1,000 per sale. How can you cut that cost down? http://www.3d2b.com/blog/tele-services/lead-qualification/how-to-cut-your-marketing-cost-per-sale.html

Post has attachment
Imagine having deep insights into your target accounts that can give you a competitive advantage in marketing and sales. They enable you to prioritize who to call, create customized messages that grab their attention, encourage decision-makers to consider your products, shorten the sales cycle, and close the sale.

Within every company there’s a tangled web of people who influence the decision to buy—all focusing on different issues, and some with more sway than others. You need to understand each stakeholder’s role in the business and tailor your message accordingly. That's why account profiling is so important. Tips on what questions to ask here: http://ow.ly/usJQR

Post has attachment
If you’re experimenting with email marketing for customer acquisition, you might ask your optometrist how to improve your success.

You’ve probably stared at an eye chart with big letters at the top and microscopic ones at the bottom, and read down until the letters blurred. If you don’t have 20/20 vision, the optometrist subjects you to a series of tests, putting several lenses in front of your eyes, and asking you how far down the chart you can read with each one.

Then, he or she fine tunes your prescription by flipping from one lens to the next, asking “is it clearer with this one or that one?” The doctor gains a little more information about your eyes with each test, and discovers the best prescription to help you see more clearly.

Essentially the optometrist is performing A/B testing to determine the optimal lenses for you. And that’s what you need to do to optimize your email marketing. Read more on A/B testing here: http://ow.ly/udkI4

Post has attachment
Have you noticed that your competitors are outsourcing marketing functions-everything from channel development to social media? Why is that? http://ow.ly/wjTJM

Post has attachment
It sounds so attractive to pay appointment setting companies fees based on the number of appointments they set up for you. It seems there’s no risk, and would appear to make it simple to compare one teleservices company to another. It comes down to dollars and cents you pay for each appointment. However, don't sacrifice quality for quantity--it never works--and here's why:
http://ow.ly/uW9Ey

Post has attachment
Just as you need a mix of instruments to create memorable melodies, you need to talk with a variety of contacts at your target accounts to orchestrate a campaign that gets results. No one person is more important than the other. The gatekeeper can give you the entrée to the organization. The technicians and lower level managers may have more time to talk with you, and fill you in on the problems that the company is facing. Each conversation you have with company associates helps to build your knowledge so that when you reach the decision-maker you’re prepared to show them how your company can help. More tips for Rockin' your telemarketing results here: http://ow.ly/wzkix

Post has attachment
Tired of lack-luster attendance at your webinars? Check out this blog post: http://ow.ly/w54Wy

Post has attachment
7 Questions to ask before agreeing to a Pay for Performance appointment setting service: http://ow.ly/uW9Ey

Post has attachment
Having a tough time getting through to decision makers? 7 tips for success: http://ow.ly/vyesj
Wait while more posts are being loaded