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Wayne Barker
1,937 followers -
Head of Online Marketing at Boom Online :: Nottingham, UK :: SEO :: Internet and Digital Marketing Agency
Head of Online Marketing at Boom Online :: Nottingham, UK :: SEO :: Internet and Digital Marketing Agency

1,937 followers
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Well....Google just announced at SMX that the 3-pack is going to start containing an ad soon. So instead of the 3-pack it's going to be 1-ad + 2 organic listings. Yes, the ones right on Google search (not the expanded pack). Be prepared to try to get clients in the top 2 instead of the top 3!

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I wrote a thing about stealing. I stole it from +Austin Kleon​ - he won't mind. We all steal. All the time. It's how you steal and what you do with it that counts. Be good ;)

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Google Ranking Factors: 260+ Facts & Myths

Does the endless information about Google's ranking factors feel overwhelming? Filter the myths from facts with +Northcutt's 
research-backed list: http://raven.im/1JLpowX 
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Dinosaurs lived =< 6,000 years ago

Because, claims +Answers in Genesis:  "Dinosaurs could not have died out before people appeared because dinosaurs had not previously existed."  And of course we all know that people haven't been around longer than 6,000 years old.  Ahem.

Anyway, a commenter poses the question on the post:
"Ok, but haven't you thought it could be just a good SEO? I mean, the result is relevant to the search query."

A sentiment echoed by another commenter:
"I'm not sure why you're suggesting this is a search algorithm error. The answer card is relevant. It's not like searching for Dinosaurs gives you answers about Pepsi or baseball or some other unrelated topic."

Of course, relevance isn't in and of itself the measure of satisfaction for a search result, and especially for a direct answer. Veracity - as +David Amerland will be happy to tell you (http://bit.ly/1PLoUzV) plays a central role in the semantic processes that allow Google to provide an answer to just this sort of question, and "the ability of the computationally driven, answer engine of semantic search to gain our trust, rests completely upon it."

Two things come to mind here.

The first is that, yes, SEO has actually changed.  It's no longer feasible to have a top-ranked answer that is merely relevant because users just won't stand for it.  (I thought of your recent observation about SEOs in denial, +Jan-Willem Bobbink, when I read the post's comments.)

Secondly, issues like this make it clearer to me why Google would back research like that which resulted in the Knowledge-Based Trust (KBT) proposal (http://bit.ly/1zRQtdG).  And seeing this story from +The Next Web I'm now maybe see the value in KBT without worrying as much about the fact (ha) that the proposal never defines what a "fact" is, as the more valuable service rendered by KBT may be scoring propositions that aren't facts.

I'll note in passing that the KBT authors believe "the facts are correct if they are extracted from an accurate source."  A belief with which Ken Ham could not more enthusiastically agree - the sticking point being, of course, that Google's idea of what might constitute an "accurate source" (of which there might be many) is different from Ken Ham's "accurate source" (of which there is only one).

H/T to +Wayne Barker for leading me down this rabbit hole via Twitter. :)

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Twitter Adds 'View Tweet Activity' to Tweets
Nice little addition to see real-time analytics on your tweets rather than having to go to the usual analytics.twitter.com...

#twitter #socialmedia
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2015-02-27
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Every Monday we do a little Ecommerce Chat thing on twitter (#ecomchat). Today was on 'Content for Ecommerce'. Here was the list of 30 purposes/benefits of content for ecommerce sites, as defined by the (excellent) participants.

(for clarity - they're in the order they were mentioned, not priority order)
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“Content is King” I hear every day. But do we really create content for the audience or content to satisfy our marketing bosses...
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