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Fast Company
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Creative | Progressive | Innovative
Creative | Progressive | Innovative

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The Library of Congress has a splashy new logo—and people are pissed - Pentagram’s Paula Scher and her team have just unveiled their new visual identity for the U.S. Library of Congress—America’s oldest federal cultural institution, and the largest library in the world—and an online brigade of armchair design critics have words to say about the august institution’s new look and feel, which will begin to roll out as soon as this fall. On one side of the aisle, it’s “absolutely beautiful and ...
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This GoFundMe raised $400K for a homeless man–and now he can’t get his money - Part of the power of the philanthropic crowdfunding platform GoFundMe is that total strangers can start campaigns for others in need. And some of those campaigns go viral, generating enormous windfalls. But if the stranger didn’t start the campaign–who is the windfall for? Earlier this year, that happened to 35-year-old Johnny Bobbitt, a man living on the streets of Philadelphia. After a woman named Kate McClure ...
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5 ways to not watch Logan Paul’s YouTube boxing match - YouTube stars Logan Paul and KSI (a.k.a. Olajide “JJ” Olatunji) are following in the footsteps of Tonya Harding and Paula Jones (or perhaps Danny Bonaduce vs. Barry Williams?) and stepping into the boxing ring for a pay-per-view fight in England’s Manchester Arena this weekend. As Bloomberg reports, the two stars, one known for making misogynistic comments while playing the FIFA video game (a challenge, indeed) and the other for making...
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Up to 2 million T-Mobile accounts were hacked. Here’s how to check yours - T-Mobile, a.k.a The Uncarrier, a.k.a. the VERY PINK telecommunications company has bad news to share. As many as two million user accounts across T-Mobile and Metro PCS could have been compromised by hackers. That’s about 3% of T-Mobile’s subscriber base. In a post on T-Mobile’s site, the company has assured the public that the most compromising personal data wasn’t stolen–like your password or social security number...
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NASA atmospheric visualizations are pretty terrifying these days - NASA’s Earth Observatory has released a striking map of Earth’s atmosphere that shows the aerosols suspended in the atmosphere on a single day in August. It’s terrifying to see–NASA’s new color palette makes our planet look like a night atlas of Mordor, especially when you compare it to the previous maps’ Pale Blue Dot-inspired hues. Each color–orange, purple, and blue–represents one type of aerosol. Aerosol are solid partic...
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Procter & Gamble tries to trademark millennial catchphrases. LOL - WTF. According to AdAge, the language of texting is being bought up by big business. Procter & Gamble, the largest consumer goods company in the world, has filed an application to trademark the acronyms NBD, FML, LOL, and WTF to use on personal and household-use goods. But the deal isn’t done yet. The U.S. Patent and Trademark Office has reached out to P&G for clarification on the request. The strategy comes at a time when P...
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Don’t look now, but the whole world is on fire - As dozens of wildfires burn in British Columbia and the Cascades, breathing the air in Seattle this week is the equivalent of smoking at least seven cigarettes a day. In California, the Mendocino Fire complex has burned more than 400,000 acres so far, or more than half the size of Rhode Island. In Australia, where it is currently winter, bushfire season started a month earlier than usual. Earlier this summer, major fires started north of the ...
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Basically, nobody wants to shop at the Gap - Gap, the iconic brand that helped define American style with its khakis and button downs, has lost its swagger. For years, the brand has been dragging down its parent company, Gap Inc., which also owns Banana Republic, Old Navy, and Athleta. And today, Gap Inc.’s stock price took a 10% tumble after its most recent earnings report, which showed that the Gap brand has been performing poorly. Sales at Gap stores that have been open for at least a ye...
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The $700 billion case to fight food waste - Nearly 870 million people in the world are undernourished, but at the same time, approximately one-third of the global food total supply ends up spoiled, thrown out, or wasted. That’s about 1.6 billion tons of edible material overall, and projected to reach 2.1 billion tons by 2030. Plus, there are hidden costs like the greenhouse gasses that come from rotten food, which continue to be a large contributor to global warming. For some governments, c...
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Instagram or AC? Airbnb says vacationers want these amenities - It’s peak travel season in the United States, and according to a consumer survey commissioned by Airbnb, 97% of Americans believe the amenities they’ll have access to influence their travel experience more than location, culture, food, or shopping. [Photo: courtesy of Airbnb]What kinds of amenities are we talking? Wi-Fi’s not high on the list. Instead, air conditioning was a top pick for indoor amenities. And it makes sense: As...
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