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Ganesh Kumar
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A letter to Microsoft's board

Now that Ballmer is leaving, this gives you a shot to really unleash Microsoft. Let's be honest, Microsoft is like that super smart kid who is doing drugs and not living up to its potential. That has to change. Here's what needs to be done:

1. Split Microsoft up.

It has something like a dozen billion-dollar businesses. That's too much for one person to focus on. At least split it up into enterprise and consumer. Enterprise needs a far different leader than consumer does.


Because, as Larry Ellison said on Charlie Rose a week ago, enterprise sales cycles are hyper long. They won't switch to the newest hotness immediately, so you need someone who can crunch along the products and keep them relevant and interesting long term.

Consumer tech, though, is far more faddish. Heck, back when I worked at Microsoft did I see the iPhone coming? No way. Apple had never built a phone. But when it did it pushed the market way ahead and did it with style. Something that Microsoft struggles with (except for the Xbox team, which is a hint -- you gotta get Microsoft into two pieces).

2. Get someone who loves the future.

A CEO shouldn't just need to be a builder (someone like who Shervin Pishevar just suggested -- Andy Sacks, Hadi Partovi, Aaron Levie, Marissa Mayer, etc) but also needs to stand up in front of the world and get everyone to believe.

Ballmer NEVER did that for me. ScottGu? Maybe. David Sacks? Yeah. Jack Dorsey? Yeah. But needs to be someone who understands contextual systems (mobile, local, social, sensors, wearables). At least for the consumer side of the fence. That's where the future is going (not just devices and services -- you guys have the tone ALL wrong there).

3. Integrate Microsoft R&D far deeper into the company.

If I ran Microsoft I'd really rethink Microsoft's R&D. It still is too slow for the cool stuff to get out of R&D and into products. Needs to be faster. It might piss off a lot of people who think that Microsoft R&D is just like college where you get rewarded by writing papers, etc. That attitude needs to go, but needs to go under someone who LOVES the future. Lots of people there love building things, not just doing academic research. Rebuild a new kind of R&D around those people, particularly ones who get contextual systems (mobile, local, social, sensors, big data, wearables).

3. The consumer side of Microsoft needs to rebuild. Xbox One is not looking healthy. It's too expensive in a world where a family is going to have to decide to spend its $500 gadget budget on either a new tablet, a new phone, or a new gaming console. In too many homes the gaming console will lose this fall to the other choices.

Unfortunately Microsoft's mobile program is in shambles with around 4% market share. I don't see what Microsoft can do about that at the moment. This CEO search will take months, and in those months Microsoft will continue falling behind and now employees are distracted by wondering who their new boss will be. 

You need to skate to where the puck will be in 2015 to 2020: services that can assist us, or be highly personalized, will be a big deal. Already are, really. I won't buy another device without Google Now on it. That shows you where you are weak: you don't know anything about me and can't build services to compete with Google Now (which is getting better and better everyday). 

Good luck, because down in Silicon Valley Google and Facebook are locked in a war over contextual systems (we used to call them social networks, but it's a lot bigger than that). That excites developers and marketers and the press. You need to figure out who will get you involved in that war. Right now you aren't and that's a shame for a company that has so many resources and so many great customers around the world (including my employer who is a partner with you on servicing Exchange, Sharepoint, and other Microsoft technologies).

One thing is that this gives me hope for the future. Steve Ballmer is a nice guy, one I enjoyed talking with, but he never really understood what innovation was and never really understood the future, or, really, loved it.

I hope your next CEO will be someone who loves the future. 

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Needs to be more interesting...

IN. :)
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