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David Martin
Media guy, bibliophile, autodidact, polymath, recovering suit.
Media guy, bibliophile, autodidact, polymath, recovering suit.
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David's posts

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Some recommended reading from 2016 and one from 2015 which deserves another recommendation.

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Highly recommended: a simply wonderful book about advertising. By Vic Polkinghorne & Andy Palmer, principals at Sell! Sell! a London-based agency
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Good read. Doc Searls offers some exceptionally good perspective on customers, consumers and advertising.

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Good read: NPR's Kelly McEvers on the power of audio and the new (new) audio journalism

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Valerie Geller works behind the scenes with some of the most successful presenters and performers in the media world. On the latest episode of our podcast, Valerie shares her thoughts and tips on creating killer content.

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One of the most asked questions of the year is "What business is the media in?" The ongoing disruptions and changes, especially in ad-supported measured media, requires us to give this question some serious thought and discussion.

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A classic writing about advertising and marketing, long out of print, is now available again. A must-read.

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Good read: Fred Jacobs shares his thoughts on capturing audience attention and Radio's mission critical issue of time spent.

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Good read: Standage offers some great perspective on developing a sustainable business model for publishing ventures.

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