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Jeremiah Gardner
165 followers -
Author of The Lean Brand. Mind + Mouthpiece + Mentor + Bulldog Lover. My work is about helping reframe brand innovation. Book: http://bit.ly/1bBeCbR
Author of The Lean Brand. Mind + Mouthpiece + Mentor + Bulldog Lover. My work is about helping reframe brand innovation. Book: http://bit.ly/1bBeCbR

165 followers
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Pre-orders end today! Last chance to get your copy of #TheLeanBrand. Grab yours: http://j.mp/tlbpre


#leanstartups   #branding   #brand  
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Lean Brand Tip #2: Fail often, Fail fast.

Failure is a natural part of the journey. Don’t be afraid of failure. Embrace it and learn from it. You won’t hit a home run with every experiment, and you shouldn’t be afraid of striking out once in a while.

Read more: http://bit.ly/1oOwFoV
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To build a sustainable brand, start small and run experiments to either validate or invalidate the elements you’re building. Iterative brand development isn't about the "big reveal" but about the next step.

One way to do this is to start with a Minimum Viable Brand (MVB)...

http://leanbrandbook.com/blog/top-5-lean-brand-tips-3/
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Lean Brand Top 5 Tips: #5 – Build Relationships Now.

http://leanbrandbook.com/blog/top-5-lean-brand-tips-5/

Only 4 days left to pre-order: j.mp/tlbpre
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BIG ANNOUNCEMENT: For the next 15 days, you can pre-order your copy of The Lean Brand! For the first 100 Early Adopters of $100 or more, you will get your name printed as a Lean Brand Early Adopter in every edition of the book – forever!

j.mp/tlbpre

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Big News!

Over the last year or so, I've been locked away writing a book called, The Lean Brand, with the mentorship and guidance of NYT Bestselling Author, Brant Cooper. (You can read more about the book here: http://bit.ly/1hZ6Mwg)

I'm excited to announce that our pre-order crowdfunding campaign is now open! We must reach $12,500 by June 11th for our crowdfunding to be successful or we don’t get a dime.

I’m asking my friends and family for their support in making this campaign a success. I'm thankful for every dollar pledged and the testament to the good karma and community forming around this book.
Check out the rewards below and thank you for your support!

https://publishizer.com/the-lean-brand/

#leanstartup   #TheLeanBrand   #branding   #brandhack  

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"Great brands must do more than just satisfy their customers, they must create passionate ones. The Lean Brand teaches you how to develop meaningful relationships with your audience based on a shared, aspirational journey of value creation."

Pre-orders are officially open! For the first 100 Early Adopters of $100 or more, you will get your name printed as a Lean Brand Early Adopter in every edition of the book – forever!

Get your book + rewards here: j.mp/tlbpre
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"The Myth of the Brand Genius"

Excerpt:
Today, we live in a world defined more by Google than General Motors. We are in a period of human history characterized by a shift away from an industrial mindset to a much more complex, connected, and value-driven mindset.

We are, undoubtedly, post-industrial.  

The end of the Industrial Age has shifted power to the consumer. The consumer now chooses the color, style, features, delivery time, and so on. Digital fabrication means the consumer is almost in complete control. While most products are not created this way, virtually all products have shifted toward that end point. It’s the epitome of a lean approach: just in time, on demand manufacturing.   

It makes sense, then, the relationships formed between an audience and an organization (brand) must also shift in this direction.

Read More:
http://leanbrandbook.com/blog/the-myth-of-the-brand-genius/

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Intro to The Lean Brand [presentation].
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