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Stephen Knox
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34 followers
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Hits and impressions are a good way to track success.  MYTH. There are two types of marketing messages. Branding (getting your name, logo, picture, etc. in front of eyeballs to raise awareness for your company) and Direct Response (marketing that compels…

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We take in content everyday through a mobile device with our thumb placed intently on the side of the screen.  When we have lots of time, we might scroll slow.  When we have just a few seconds we sometimes scroll fast. Occasionally, we see something as we…

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Oliver Wendell Holmes is credited with the quote: “I would not give a fig for the simplicity this side of complexity, but I would give my right arm for the simplicity on the other side of complexity.”  I have also seen the quote with ‘my life’ instead of…

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I was in a meeting the other day with a client who was lamenting about a ‘referral partner’ they were not getting referrals from.  They were in a complimentary businesses to their partner.  In fact, they had the same exact clients, but were not in…

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An Editorial Plan schedules the release of specific content over a specific period of time.  There are a lot of variables to consider when creating the editorial plan for your business.  I will discuss in further detail as we go through, but the basic…

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What is the first question a potential client almost always asks? If your experience is anything like mine (and most people who sell any kind of product or service) it is: “How much does it cost?” As a consumer myself, I totally understand the question…
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