Say you want to create a social media campaign. The first question you can
ask yourself is, “Why?” We hear it everyday — from our coworkers, from the
articles we read online, from our friends…a good social media campaign gets
good, no — really good, buzz. And really good buzz means a nice pat on the
back from our boss. It means a healthy boost in sales. And ultimately, it
means more loyal customers that you can count on to engage with y...