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Technology for Marketing (TFM)
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Marketing Technology, Media & Advertising events and website
Marketing Technology, Media & Advertising events and website

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Top 20 Programmatic Marketing Tools - Programmatic marketing is all around us. Even if you don’t know the term, you’re no doubt experiencing it every day. Put simply, it’s the automatic control of advertising campaigns through human-defined algorithms, and it can include RTB, product recommendations and dynamic creative optimisation. According to the iab, around 20% of digital advertising is now sold by machines talking to each other – a number which is ‘growing rapidly... http://ow.ly/2XaLW7
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Using Technology to Improve Event Outcomes - As an event marketer for over a decade, I am sick and tired of hearing that events are a “fluffy” marketing channel. SEO, digital advertising, dynamic content delivery; this is where the “sexy”, “serious” marketing is happening. But not events. Events are associated with day-old pastries, hit-or-miss networking and long-winded keynotes. Yes, I deal with caterers and booth vendors and salespeople for branded bottle-openers – b... http://ow.ly/2X7vrt
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Start-up Spotlight – Phrasee: Become a subject line super hero http://ow.ly/2WNWOF
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4 Reasons Why You Maybe Shouldn’t Launch That Podcast - The growth in podcast audiences is undeniable, but does that mean that they belong in your own content marketing mix? Here are some things to consider before launching a podcast. Alan Partridge in Mid Morning Matters Podcasts first hit public consciousness in 2005 as the iPod helped to make on-demand audio easy to create and consume for the first time. The last decade has seen many changes which have pushed podcast... http://ow.ly/2WHnnc
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How to find successful data-backed content marketing ideas - “Talk to customers, your team, your friends, be curious, ask questions, Google things. With an open mind you’ll end up with a lot of ideas without using a specific methodology.” “Throw it at the wall and see what sticks.” “Put it in the microwave and we’ll see what pings.” “Just fucking do it.” The last of these is the usual strategy for Mark Walker, Content Marketing and Social Media Manger at EventBrite, who... http://ow.ly/2WtQNH
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Grow New Leads Organically and Monetize the Shit Out of it! - “It’s not rocket science to get traffic to your website, but it counts for nothing if it new data doesn’t translate into new leads.” Parry Malm’s session at TFM&A 2015 ‘How brands can organically grow new leads‘ presented a case study demonstrating the fact that there’s no point spending time and money inflating your web stats, twitter followers, facebook likes, etc., if it it can’t be turned into profit. Par... http://ow.ly/2WqBhi
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Digital Dieting and Other Trends Shaping Marketing in 2015 - James Deakin, Technology Design Director at Fjord, spoke to a TFM&A audience about the impact of design on the real world (do you know anyone digital dieting?). At his session, Trends impacting design and innovation – how will this shape marketing in 2015? James used Fjord’s 2015 Annual Trends Report as the basis of his talk. Acquired by Accenture in 2013 Fjord operates in 15 countries with a staff of more tha... http://ow.ly/2WcFyf
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[Webinar] Making Sense of the Marketing Technology Landscape http://ow.ly/2W69k6
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Back to Basics with Modern Lead Generation - Back to Basics with Modern Lead Generation Marketers are tasked with generating as many leads as possible, as efficiently as possible. With pressure from sales teams to produce quality leads, the need to demonstrate tangible ROI and a seemingly endless array of channels and techniques available, many marketers struggle to create a lead generation strategy that’s right for their organisation. This whitepaper will guide you thr... http://ow.ly/2VXTX6
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