- Carter West Public RelationsOwner/President, 1990 - present
Born in the United Kingdom, Ms. Callahan began her career there with a publishing company. Lacking an advertising budget to promote a newly-released book, she instead developed a creative PR strategy to publicize the new series of science fiction books by L. Ron Hubbard —Battlefield Earth and, later, Mission Earth. The strategy involved a series of high-profile and slightly outrageous media events, including visits from a nine-foot purple alien! The campaign was a huge success with as many as 75 articles and ten radio/TV interviews per week. Needless to say, the campaign achieved its objectives and the books became national bestsellers.
Sara Callahan re-located to the United States and California twenty years ago and held executive positions in several marketing/communications firms before founding her own agency, Carter West Public Relations, in 1990.
Ms. Callahan’s particular strengths are clever, creative campaigns and news events that focus the attention of target audiences on a product or service, whether at the trade or consumer level. Such events typically involve media relations, client relations, campaign strategies, trade shows, special events, print and broadcast media placement.
In addition to honors for achieving three national best-selling science fiction books in both the U.S. and Great Britain, Sara Callahan has also been recognized by J. D. Power & Associates for managing one of the best campaigns in the nation for an auto mall. Working with the Thousand Oaks Auto Mall since 1991, her efforts have supported sales increases at the mall which have consistently exceeded industry averages.