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Brent Dykes
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Brent Dykes

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Here's my new Forbes article...
Many people are nervous about relying too heavily on data for decision making. For some individuals, it can be unnerving to trust data that is difficult to fully understand or which doesn’t align naturally with their intuition. Frequently, this fear leads people to incessantly question the validity of their data. On the other hand, assumptions seem to get a free pass when data has to fight for every little shred of respect and acceptance. Poor as...
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Brent Dykes

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Data visualization expert Stephen Few said, “Numbers have an important story to tell. They rely on you to give them a clear and convincing voice.” With the influx of data and introduction of self-service analytics tools, we're going to need more people capable of communicating insights effectively. The next generation of data storytellers will not be limited to just analysts and data scientists. Everyone will need to know how to tell a story with...
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We’re searching for innovative ideas, tips and tricks from Adobe Analytics users. Could you be the next Analytics Idol in 2016?
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Whether you’re a data padawan or jedi, what you do with your data will be a key to your company’s success in 2016. May the data be with you!
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Brent Dykes changed his profile photo.

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Time to update my profile photo. Haven't had a goatee in a few years and Lasik means no glasses either.
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I appreciate when going to conferences being able to recognice people because their social profiles have updated pics.
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New post - Analyzing Big Data: 8 Tips For Finding The Signals Within The Noise
http://www.forbes.com/sites/brentdykes/2015/10/14/analyzing-big-data-8-tips-for-finding-the-signals-within-the-noise/
Companies are collecting more data than ever before. The next challenge is how to separate the signals or insights from the noise in your data. This article will share 8 tips for reducing the noise and amplifying the signals so you can drive more value from your data.
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Brent Dykes

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Here's my new Forbes article
Forrester reports 74% of firms say they want to be “data-driven,” but only 29% are actually successful at connecting analytics to action. Actionable insights are the missing link for companies that want to drive business outcomes from their data. This article defines six key attributes that make insights truly actionable.
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Data is becoming more and more critical to our business success, but we still resist listening to it on a regular basis. This article explores an historical example of one man's struggle to introduce a simple, lifesaving data insight that rocked the established beliefs of his profession. It will explore what went wrong and what we can learn from his experience to help communicate our insights more effectively.
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No matter where you are on your data-driven journey, you’ll want to be aware of the following five data-driven business trends in 2016.
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New Forbes article
If your business is contemplating building a mobile app, it's critical that you consider the four questions covered in this article.
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New blog post: Why the New Adobe Marketing Cloud ID service should be on your radar
The new Adobe Marketing Cloud ID service is a way of identifying visitors uniformly across all the solutions in the Marketing Cloud. Read more to learn how you can leverage a shared visitor ID that opens up new cross-solution...
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New Forbes article
Aspirations for being a data-driven business have never been higher, but many business owners don’t realize the full scope of what’s required to be successful. Your business could encounter one of five roadblocks that will limit the return or value you receive from your data-related investments.
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Have him in circles
253 people
Pimp My Ranks SEO&Social Media's profile photo
Bassam Salem's profile photo
corry prohens's profile photo
Douglas Hernández's profile photo
Andrew Phillips's profile photo
Enrique Gonzales's profile photo
Reuben Dykes's profile photo
Tim Patten's profile photo
Shelby James Arrington's profile photo
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Evangelist, Customer Analytics at Adobe
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  • Adobe
    Director, Industry Consulting, 2009 - present
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We discovered our dog was limping this morning so we decided to take him to the Timpanogos Animal Hospital to have his paw checked out. They list their office hours from 8am-1pm on Saturdays. We got to their office at 12:30pm after driving from Lehi. They informed us that the vet had already left for the day, and there was nothing they could do (except make an appointment for Monday -- yeah, not going to happen). This was extremely disappointing as there were no other clinics still open and everything is closed on Sunday. Now our dog has to wait until Monday unless we used emergency care ($$$). If you're not going honor your office hours, you should change them. I'm not coming back to these guys as they are clearly unreliable and unprofessional.
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