Inbound marketing is about publishing relevant and useful content in the right place at the right time - with a view to attracting traffic, converting visitors to sales, and keeping customers and prospects coming back. I use blogging, articles, video, SEO, social media marketing and other forms of content marketing to achieve results.
My expertise include:
- Copywriting: blogging, articles, emails and sales copy.
- Design - websites, logos, newsletters and graphics.
- Web builds - SEO friendly and standards compliant where preferred. I often recommend Wordpress as a CMS and I am proficient in building new themes as well as converting existing website designs into Wordpress themes.
- SEO - optimising existing and new content for greater exposure, as well as creative link building strategies to improve rankings.
- Social media - using social media to build a following, share content and generate leads and sales.
- CRO - optimising content to convert more sales.
I have more than 10 years of legal experience, 6 of which were spent working in private practice. I also worked as an Associate Lecturer for the Open University on their LL.B program, and I've a variety of experience in other industries. In addition to my current roles, I've worked as a freelance writer and researcher for over 7 years.
I'm currently studying for my MBA.
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