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Mobile Marketing Association
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We're proud to announce the release of our new report, 'Using Location For Audience Targeting'.
It showcases how top brands like +Goodwill Industries International, Inc., Pinkberry & +Quiznos Sub  have leveraged location data to achieve impressive results.

Download it today and feel free to share!
Produced by the MMA NA Location Committee Audience Working Group, this white paper shares how major brands are using location data for more effective audience targeting. Titled, “Using Location for Audience Targeting”, the paper reveals how user location and place data is evolving from a tool used primarily for “in the moment’ targeting, to an essential component in the creation of accurate audience segments. Please read the full press release he...
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Gartner: 250M connected cars by 2020 as part of Internet of Things expansion. #IoT  

via +Information Age 
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Millennials are changing the mobile landscape. 

Check out +Mashable's 15 trends that will shape mobile in 2015.
We asked experts in the mobile tech world to weigh in.
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Bing predicts wearables will be the top technology trend of 2015, with Apple Watch, Samsung Gear, and Fitbit on the way.

Agree or disagree?
Bing uses its predictions technology to forecast what's going to be big next year, covering everything from fashion to food and football.
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"The Internet of Things is expected to grow to approximately 75 billion connections by 2020, merging our physical and online worlds." 

(via +Mashable

Learn more at tomorrow's free webinar with R/GA: http://bit.ly/1GIHDCe 
The evolving Internet of Things brings new opportunities for both consumers and marketers.
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Learn how to transform your business through the Internet of Things #IoT space at next week's free webinar +Richard Ting of RGA.  

Save your spot today.   #MMAweb  
This session brought to you by the MMA Internet of Things Incubation Council, featuring Co-Chair Richard Ting, EVP, Global Executive Creative Director, Mobile & Social Platforms, R/GA. As the Internet continues to extend beyond traditional screens, brands must redefine what mobile is.
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Have them in circles
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Big congrats to our Global Strategic Partner, InMobi for becoming the only mobile-first platform to reach 1 Billion unique devices!
Wow, what a milestone. Cheers guys!
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Join us on February 18 to brush up on your Mobile Native Advertising knowledge with the help of experts from +Yahoo & InMobi. 

Admission is free with registration: http://bit.ly/1J8P8DI

#MMAweb
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MMA Forum New York, our premier 2 day mobile marketing conference is coming in March. 

Come join us. Early bird rates are now in effect through January 16. 

#MMAF2015
MMA NY Forum: Acquiring, Reaching and Engaging the Right Consumers with Mobile
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“Mobile devices present unique opportunities for us to reach our customers and offer them benefits that make their travel and other activities easier and more convenient,"

Karen May, United Airlines
Mobile rewards are becoming an alternative form of payment for frequent fliers who use their devices for in-store purchases at major retailers and earning miles for each dollar spent. The mobile environment enables airlines to pursue co-branded opportunities and partnerships with retail and ...
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In the US, 52 percent of US mobile retail transactions were on smartphones. 

via +CMOAustralia 
Mobile devices now account for more than 30 per cent of ecommerce transactions globally, a new survey claims.
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"While mobile spend has rocketed (figures released by the +IAB - Interactive Advertising Bureau in April found that mobile ad spend almost doubled in 2013 to take the figure over £1bn), there is still a lag in understanding of its role in the marketing mix."

(via +The Drum)
Mobile has continued to shake up the marketing mix more than ever before in 2014. The Drum takes a look at some of the notable mobile...
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Have them in circles
1,988 people
Ed Rivera's profile photo
Creativo Media's profile photo
sms central's profile photo
Steve Olenski's profile photo
Grafik Tasarim's profile photo
AppWacky's profile photo
Johanna Schütz's profile photo
Emma Cobbledick's profile photo
Jennifer McDermott's profile photo
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Accelerating the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement.
Introduction
The MMA is the world’s leading global non-profit trade mobile marketing association comprised of more than 800 member companies, from nearly fifty countries around the world. Our members hail from every faction of the mobile marketing ecosystem including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Anchoring the MMA’s mission are four core pillars: to cultivate inspiration by driving the innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for the marketing organizations through fostering know-how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and advocacy. Additionally MMA industry-wide committees work collaboratively to develop and advocate global best practices and lead standards development. Mobile Marketing is broadly defined as including advertising, apps, messaging, mCommerce and CRM on all mobile devices including smart phones and tablets. Members include, American Express, AdChina, Colgate-Palmolive, Dunkin’ Brands, Facebook, Google, Group M, Hewlett Packard, Hilton Worldwide, Kellogg Co., L’Oreal, MasterCard, McDonalds, Microsoft, Mondelēz International, Inc., Pandora Media, Procter & Gamble, R/GA, The Coca-Cola Company, The Weather Company, Unilever, Visa, Vodafone, Walmart, xAd, Zenith Optimedia and many more. The MMA’s global headquarters are located in New York with regional operations in Europe/Middle East/Africa (EMEA), Latin American (LATAM) and Asia Pacific (APAC). For information about the MMA please visit www.mmaglobal.com.
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