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Mobile Marketing Association
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Guess what? Next week's Mobile Marketing Leadership Forum in NYC is Almost SOLD OUT!

We're thrilled to be hosting hundreds of marketers (brands representing $66 Billion in media spend) under one roof.

If you haven't gotten your pass yet, there's still time: http://bit.ly/1RV1rdv #MMAF2016  
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Mobile will account for 69% of all ‪#‎programmatic‬ ad spending this year in the US.

(via +eMarketer)
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Mobile now represents 65 percent of digital media time, while the desktop is becoming a "secondary touch point".

According to +comScore Inc. Report

(via +Marketing Land)
A new report from comScore uses a vertiable mountain of data to expose and explain the multi-platform state of internet user behavior. However, it also mak
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At our next webinar on April 12, join us with +Teradata Marketing Applications to discuss and learn:

• How to evaluate user mobile engagement and ensure your users stay engaged 
• What mobile leaders are doing to revolutionize the space

It's free to attend, so be sure to RSVP to save your spot: http://bit.ly/1S556Tm
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Great recap from Thursday's Mobile Location Leadership Forum, courtesy of Skyhook Wireless!  Check it out! ‪#‎MMAF2016‬
MMA Location Leadership Forum brought together companies like Macy's, Heineken, Sears and Allstate to discuss the ever-changing mobile location world.
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Today's free webinar at 2pm EST will show us how brands, agencies & programmatic buyers plan to spend their mobile budgets in 2016. We'll also uncover the new mobile video format that is turning ad blocking into an opportunity!

Joined by great mobile experts from +Rubicon Project  +Forrester and InMobi, this is a must attend.  All registrants also get an archive of the session.  Sign up now: http://bit.ly/1QycDJx
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+YouTube reports that videos on its mobile platform reach more 18-to-49-year-olds than do broadcast or cable TV networks. 

(via +Mashable)
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Mobile continues to become an essential part of work and leisure lives around the globe.

On April 20, join us with +SAP for a great webinar on how you can re-imagine customer engagement through ‪#‎mobile‬.

RSVP today: http://bit.ly/1TzIm3g
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43 years ago today, Martin Cooper stood in Midtown Manhattan & placed a call that would forever change our world.

Happy Birthday to the ‪#‎Mobile‬ Phone!
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Great recap of the session with Kim Yarnell of +Macy's at last Thursday's Location Forum in NYC!  

“I like to think about #location as being the key to providing context for a meaningful interaction with the consumer.” Kim Yarnell

Read more (via +AdExchanger)
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"Twitter will generate nearly 90% of its revenues, or $2.32 billion worldwide, from mobile this year," (via +eMarketer)
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+Coca-Cola ‪#‎mobile‬ campaign builds on Internet of Things ‪#‎IoT‬

(via +The Drum)
Coca-Cola has admittedly “beaconed the hell out of” its products but is now redoubling efforts to connect and manage all...
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Have them in circles
2,379 people
XtremePush's profile photo
Allison Reed's profile photo
pure fashion's profile photo
Jeannie Gonzalez's profile photo
BulkSMS.com's profile photo
Víctor René Santos's profile photo
Kochava's profile photo
Emeline Beraud's profile photo
Technology Spa's profile photo
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Accelerating the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement.
Introduction
The MMA is the world’s leading global non-profit trade mobile marketing association comprised of more than 800 member companies, from nearly fifty countries around the world. Our members hail from every faction of the mobile marketing ecosystem including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Anchoring the MMA’s mission are four core pillars: to cultivate inspiration by driving the innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for the marketing organizations through fostering know-how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and advocacy. Additionally MMA industry-wide committees work collaboratively to develop and advocate global best practices and lead standards development. Mobile Marketing is broadly defined as including advertising, apps, messaging, mCommerce and CRM on all mobile devices including smart phones and tablets. Members include, American Express, AdChina, Colgate-Palmolive, Dunkin’ Brands, Facebook, Google, Group M, Hewlett Packard, Hilton Worldwide, Kellogg Co., L’Oreal, MasterCard, McDonalds, Microsoft, Mondelēz International, Inc., Pandora Media, Procter & Gamble, R/GA, The Coca-Cola Company, The Weather Company, Unilever, Visa, Vodafone, Walmart, xAd, Zenith Optimedia and many more. The MMA’s global headquarters are located in New York with regional operations in Europe/Middle East/Africa (EMEA), Latin American (LATAM) and Asia Pacific (APAC). For information about the MMA please visit www.mmaglobal.com.