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Mobile Marketing Association
2,311 followers -
Accelerating the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement.
Accelerating the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement.

2,311 followers
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Mobile Marketing Association's posts

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Join the industry’s most prominent & influential figures at our 2-day #SM2Innovation Summit, September 26-27 in NYC.

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Guess what? Next week's Mobile Marketing Leadership Forum in NYC is Almost SOLD OUT!

We're thrilled to be hosting hundreds of marketers (brands representing $66 Billion in media spend) under one roof.

If you haven't gotten your pass yet, there's still time: http://bit.ly/1RV1rdv #MMAF2016  
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+YouTube reports that videos on its mobile platform reach more 18-to-49-year-olds than do broadcast or cable TV networks. 

(via +Mashable)

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Mobile will account for 69% of all ‪#‎programmatic‬ ad spending this year in the US.

(via +eMarketer)

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Mobile continues to become an essential part of work and leisure lives around the globe.

On April 20, join us with +SAP for a great webinar on how you can re-imagine customer engagement through ‪#‎mobile‬.

RSVP today: http://bit.ly/1TzIm3g
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Mobile now represents 65 percent of digital media time, while the desktop is becoming a "secondary touch point".

According to +comScore Inc. Report

(via +Marketing Land)

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43 years ago today, Martin Cooper stood in Midtown Manhattan & placed a call that would forever change our world.

Happy Birthday to the ‪#‎Mobile‬ Phone!

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At our next webinar on April 12, join us with +Teradata Marketing Applications to discuss and learn:

• How to evaluate user mobile engagement and ensure your users stay engaged 
• What mobile leaders are doing to revolutionize the space

It's free to attend, so be sure to RSVP to save your spot: http://bit.ly/1S556Tm
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Great recap of the session with Kim Yarnell of +Macy's at last Thursday's Location Forum in NYC!  

“I like to think about #location as being the key to providing context for a meaningful interaction with the consumer.” Kim Yarnell

Read more (via +AdExchanger)
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